Top Talent like Andrew are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Andrew Shusterman

Social Media Marketing Specialist
Social Media Management
Content Strategy
Content Creation
Creative Direction
Social Media Marketing
YouTube Channel Production Management
Videography
Video Editing
Photography
Influencer Marketing
TikTok Management
LinkedIn
Ideation
Creative Video Strategy
Growth Marketing
Product Marketing
Influencer Outreach
Ads Manager
Instagram Ads
Global Marketing
Content Planning
YouTube Analytics
Creative Thinking
Facebook
Content Writing
Facebook Business Pages
Event Videography
YouTube
Creative Marketing
Reels
Social Media Communications
Community Management
Content Development
Marketing
Content Management
Community Building
TikTok
Social Media
Instagram Reels
Instagram
Available for hire fromNegotiable
Contracts
Head of Social Media Marketing | Strategist & Content Creator | Global Brand Growth | Innovative Leadership | Creative Digital Transformation | Customer Experience & Loyalty
I help brands in the action sports, fashion, and tech industries grow their online presence and reach new audiences through organic and paid social media strategies, content creation, and influencer marketing. My expertise has helped me establish myself as a trusted and reliable partner for some of the most recognizable names in the market, including NASA, Mountain Dew, Paramount, Vaynermedia, SKF Bearings, HUF Worldwide, 4 Wheel Parts & Maria Shriver. Being proficient in Spanish, my mission is to create engaging and authentic content that resonates with each target audience and showcases the brand's personality and value proposition. I enjoy leveraging my extensive network of influencers, athletes, and celebrities to amplify the brand's message and generate buzz and loyalty. Whether it's launching a new product, entering a new market, or boosting brand awareness, I deliver results that exceed expectations and drive growth.

Work History

S

Founder & President

Shusterman Media• Recruit and manage project teams aligned with client needs, evaluating results to ensure deliverables exceed expectations • Oversee the brand and product strategy for clients, driving engagement across social media channels, including Instagram, YouTube, TikTok, and Meta; engage with product enthusiasts as needed to enhance knowledge base • Negotiate contracts and rates, delivering tailored proposals with customizable package options following discovery calls • Extensive experience building organic and paid social media strategies, fostering brand partnerships, and executing influencer marketing campaigns Client Deliverables: - Vans: Collaborate with pro skaters to create original video content for IG and TikTok during the Vans Pool Party contest series - Rockstar Energy Open & The Platfrm: Manage the content strategies and media team to create original content with pro athletes and influencers - Maria Shriver: Build and lead YouTube strategies, boosting subscribers from 19K to 69K under 1 year & topping engagement goals - 4 Wheel Parts: Collaborate with sponsored athletes and influencers to create engaging social media content on IG, YouTube, and TikTok - SKF Bearings: Led the launch of the company IG account, increasing followers from zero to 20K within 6 months; Spearhead the international growth strategy, generating diverse content and integrating pro skaters for target audiences - Dew Tour: Developed & led the Dew Tour TikTok content strategy, expanding it to 100K+ followers within 5 months - NASA: Created high-quality imagery and video content for the NASA Armstrong Flight Research Center’s IG page
S

Board Member

Skate Like a GirlAssist the Skate Like a Girl board make crucial decisions regarding the operation of the organization. Help plan and execute major projects (Giving Tuesday, Wheels of Fortune, etc.). Meet with the board monthly and yearly in-person in order to review existing goals and set future goals, review and approve budgets, etc. I also sit on Skate Like a Girl's marketing sub-committee and help problem solve, discover new opportunities (emerging tech, new social media platforms, etc.) and manage the content strategy and content creation of the organization's TikTok and Instagram accounts.
I

Social Media Director

Ignite International, Ltd.May 2019 - Nov 2019 • 7 mos• Created Ignite’s CBD Instagram presence, rapidly expanding it to 96K followers within four months • Coached and developed the digital team of six, including a social media manager, influencer marketing manager, videographer, photographer, and marketing coordinator, plus a marketing agency • Oversaw the entire Ignite influencer marketing program, consisting of 84 influencers and a $2.1M annual budget • Spearheaded the UK launch of Ignite CBD with a dynamic regional influencer marketing campaign, complemented by engaging organic social content before, during, and after launch to maximize reach and impact • Collaborated with analytics teams to identify market trends, conduct competitor analyses, and uncover growth opportunities • Initiated the Ignite CBD focus and creative direction in the U.S. and globally; led the company verification on IG to gain credibility • Partnered with the founder, Dan Bilzerian, on his personal social with 30M+ IG followers and explored emerging technology, content strategy, and creation, and managed external threats; secured his hacked Twitter and Snapchat accounts in June 2019
Q

Digital & Social Media Marketing Director

Quality Resources, incApr 2018 - Jan 2019 • 10 mosQuality Resources is a cannabis & CBD oil producer and I developed and implemented the comprehensive brand identity and digital and social media marketing strategies, including the end-to-end influencer marketing program, key events, and product launches. Partnered with the founder, CEO, and executives in creating and maintaining lucrative media, plus endemic/non-endemic partnerships with High Times Magazine, Weedmaps, Green Street, Revolve Media, Charlie Sheen, TAO, several action sports athletes and large cannabis influencers. • Developed and implemented the comprehensive brand identity and digital and social media marketing strategies, including the end-to-end influencer marketing program, key events, and product launches
T

Social Media Manager

TillysNov 2015 - Apr 2018 • 2 yrs 6 mos• Created innovative social media strategies, increasing Tilly’s presence by 400K combined followers across Instagram, Facebook, Snapchat, Twitter, and YouTube; led the paid social brand co-op program, securing $500K per year from top brand partners • Fostered partnerships and secured $2.5M+ in event budgets from Warner Bros., Goldenvoice, Paramount Pictures, Hilton, Taco Bell, Wienerschnitzel, Yogurtland, Wahoo’s, Nike, Adidas, Levi’s, Vans, The North Face, Ray Ban, and other brands • Spearheaded the 2016 Black Friday VR and 2017 Back-to-School AR activations, driving a 20% boost in in-store traffic, a 30% increase in e-commerce sales, and a 70% growth in Tilly’s app downloads
N

✦ Additional Professional Experience -- Multiple Organizations

NHS, Inc.Mar 2007 - Nov 2015 • 8 yrs 9 mosSOCIAL MEDIA & DIGITAL MARKETING MANAGER | NHS (SANTA CRUZ, CA) • Created social campaigns, including the Star Wars and Marvel Comics collabs, resulting in a 45% increase in online sales • Led social strategies for eight brands, increasing the total social presence of brands by 1.5M followers ACCOUNT EXECUTIVE | VAYNERMEDIA (SAN FRANCISCO, CA) • Developed and executed organic social media strategies for high-profile clients, including FOX Broadcasting and Del Monte Foods, leveraging research on emerging technologies and trends to drive engagement and brand visibility • Led daily social media marketing operations for multiple clients, including content coordination, client communication, and project management, managing live TV escalations to boost fan engagement for shows like New Girl, Glee, and Bones MARKETING & TEAM MANAGER | FLIP SKATEBOARDS (WESTMINSTER, CA) • Created a social media presence of 500K followers on Instagram, 850K on Facebook, and 60K on Twitter • Built key partnerships, including Nike, Chipotle, Monster Energy, ESPN, Red Bull, Vans, Sony, Apple, Toyota, & Vitamin Water • Led product placement initiatives, resulting in endorsements and social media posts from Tony Hawk, Cheech & Chong, Lil Wayne, Rodarte, Rob Dyrdek, Slayer, and Cat Power

Education

U

UC Santa Barbara

Bachelor of Arts - BA, Communication & Cultural Anthropology
U

University of California, Irvine Division of Continuing Education

Digital Marketing Boot Camp2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Head of Social Media Marketing | Strategist & Content Creator | Global Brand Growth | Innovative Leadership | Creative Digital Transformation | Customer Experience & Loyalty
I help brands in the action sports, fashion, and tech industries grow their online presence and reach new audiences through organic and paid social media strategies, content creation, and influencer marketing. My expertise has helped me establish myself as a trusted and reliable partner for some of the most recognizable names in the market, including NASA, Mountain Dew, Paramount, Vaynermedia, SKF Bearings, HUF Worldwide, 4 Wheel Parts & Maria Shriver. Being proficient in Spanish, my mission is to create engaging and authentic content that resonates with each target audience and showcases the brand's personality and value proposition. I enjoy leveraging my extensive network of influencers, athletes, and celebrities to amplify the brand's message and generate buzz and loyalty. Whether it's launching a new product, entering a new market, or boosting brand awareness, I deliver results that exceed expectations and drive growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Andrew are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Andrew Shusterman

Social Media Marketing Specialist
Social Media Management
Content Strategy
Content Creation
Creative Direction
Social Media Marketing
YouTube Channel Production Management
Videography
Video Editing
Photography
Influencer Marketing
TikTok Management
LinkedIn
Ideation
Creative Video Strategy
Growth Marketing
Product Marketing
Influencer Outreach
Ads Manager
Instagram Ads
Global Marketing
Content Planning
YouTube Analytics
Creative Thinking
Facebook
Content Writing
Facebook Business Pages
Event Videography
YouTube
Creative Marketing
Reels
Social Media Communications
Community Management
Content Development
Marketing
Content Management
Community Building
TikTok
Social Media
Instagram Reels
Instagram
Available for hire fromNegotiable
Contracts

Work History

S

Founder & President

Shusterman Media• Recruit and manage project teams aligned with client needs, evaluating results to ensure deliverables exceed expectations • Oversee the brand and product strategy for clients, driving engagement across social media channels, including Instagram, YouTube, TikTok, and Meta; engage with product enthusiasts as needed to enhance knowledge base • Negotiate contracts and rates, delivering tailored proposals with customizable package options following discovery calls • Extensive experience building organic and paid social media strategies, fostering brand partnerships, and executing influencer marketing campaigns Client Deliverables: - Vans: Collaborate with pro skaters to create original video content for IG and TikTok during the Vans Pool Party contest series - Rockstar Energy Open & The Platfrm: Manage the content strategies and media team to create original content with pro athletes and influencers - Maria Shriver: Build and lead YouTube strategies, boosting subscribers from 19K to 69K under 1 year & topping engagement goals - 4 Wheel Parts: Collaborate with sponsored athletes and influencers to create engaging social media content on IG, YouTube, and TikTok - SKF Bearings: Led the launch of the company IG account, increasing followers from zero to 20K within 6 months; Spearhead the international growth strategy, generating diverse content and integrating pro skaters for target audiences - Dew Tour: Developed & led the Dew Tour TikTok content strategy, expanding it to 100K+ followers within 5 months - NASA: Created high-quality imagery and video content for the NASA Armstrong Flight Research Center’s IG page
S

Board Member

Skate Like a GirlAssist the Skate Like a Girl board make crucial decisions regarding the operation of the organization. Help plan and execute major projects (Giving Tuesday, Wheels of Fortune, etc.). Meet with the board monthly and yearly in-person in order to review existing goals and set future goals, review and approve budgets, etc. I also sit on Skate Like a Girl's marketing sub-committee and help problem solve, discover new opportunities (emerging tech, new social media platforms, etc.) and manage the content strategy and content creation of the organization's TikTok and Instagram accounts.
I

Social Media Director

Ignite International, Ltd.May 2019 - Nov 2019 • 7 mos• Created Ignite’s CBD Instagram presence, rapidly expanding it to 96K followers within four months • Coached and developed the digital team of six, including a social media manager, influencer marketing manager, videographer, photographer, and marketing coordinator, plus a marketing agency • Oversaw the entire Ignite influencer marketing program, consisting of 84 influencers and a $2.1M annual budget • Spearheaded the UK launch of Ignite CBD with a dynamic regional influencer marketing campaign, complemented by engaging organic social content before, during, and after launch to maximize reach and impact • Collaborated with analytics teams to identify market trends, conduct competitor analyses, and uncover growth opportunities • Initiated the Ignite CBD focus and creative direction in the U.S. and globally; led the company verification on IG to gain credibility • Partnered with the founder, Dan Bilzerian, on his personal social with 30M+ IG followers and explored emerging technology, content strategy, and creation, and managed external threats; secured his hacked Twitter and Snapchat accounts in June 2019
Q

Digital & Social Media Marketing Director

Quality Resources, incApr 2018 - Jan 2019 • 10 mosQuality Resources is a cannabis & CBD oil producer and I developed and implemented the comprehensive brand identity and digital and social media marketing strategies, including the end-to-end influencer marketing program, key events, and product launches. Partnered with the founder, CEO, and executives in creating and maintaining lucrative media, plus endemic/non-endemic partnerships with High Times Magazine, Weedmaps, Green Street, Revolve Media, Charlie Sheen, TAO, several action sports athletes and large cannabis influencers. • Developed and implemented the comprehensive brand identity and digital and social media marketing strategies, including the end-to-end influencer marketing program, key events, and product launches
T

Social Media Manager

TillysNov 2015 - Apr 2018 • 2 yrs 6 mos• Created innovative social media strategies, increasing Tilly’s presence by 400K combined followers across Instagram, Facebook, Snapchat, Twitter, and YouTube; led the paid social brand co-op program, securing $500K per year from top brand partners • Fostered partnerships and secured $2.5M+ in event budgets from Warner Bros., Goldenvoice, Paramount Pictures, Hilton, Taco Bell, Wienerschnitzel, Yogurtland, Wahoo’s, Nike, Adidas, Levi’s, Vans, The North Face, Ray Ban, and other brands • Spearheaded the 2016 Black Friday VR and 2017 Back-to-School AR activations, driving a 20% boost in in-store traffic, a 30% increase in e-commerce sales, and a 70% growth in Tilly’s app downloads
N

✦ Additional Professional Experience -- Multiple Organizations

NHS, Inc.Mar 2007 - Nov 2015 • 8 yrs 9 mosSOCIAL MEDIA & DIGITAL MARKETING MANAGER | NHS (SANTA CRUZ, CA) • Created social campaigns, including the Star Wars and Marvel Comics collabs, resulting in a 45% increase in online sales • Led social strategies for eight brands, increasing the total social presence of brands by 1.5M followers ACCOUNT EXECUTIVE | VAYNERMEDIA (SAN FRANCISCO, CA) • Developed and executed organic social media strategies for high-profile clients, including FOX Broadcasting and Del Monte Foods, leveraging research on emerging technologies and trends to drive engagement and brand visibility • Led daily social media marketing operations for multiple clients, including content coordination, client communication, and project management, managing live TV escalations to boost fan engagement for shows like New Girl, Glee, and Bones MARKETING & TEAM MANAGER | FLIP SKATEBOARDS (WESTMINSTER, CA) • Created a social media presence of 500K followers on Instagram, 850K on Facebook, and 60K on Twitter • Built key partnerships, including Nike, Chipotle, Monster Energy, ESPN, Red Bull, Vans, Sony, Apple, Toyota, & Vitamin Water • Led product placement initiatives, resulting in endorsements and social media posts from Tony Hawk, Cheech & Chong, Lil Wayne, Rodarte, Rob Dyrdek, Slayer, and Cat Power

Education

U

UC Santa Barbara

Bachelor of Arts - BA, Communication & Cultural Anthropology
U

University of California, Irvine Division of Continuing Education

Digital Marketing Boot Camp2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.