Alicia Fu

As a Senior Digital Marketing Manager, I identify opportunities and problem-solve for my clients. I develop and implement data-driven paid media strategies for B2C and B2B companies. With over 10 years of experience, I have worked in multiple settings, from agency to in-house, and from non-profit to for-profit. I have worked with companies of all sizes across different industries. Certified in Google Ads, Microsoft Ads (Bing Ads), Google Analytics, Linkedin, and more. My specialties include: Demand Generation, Growth Marketing, Performance Marketing, A/B Testing, Branding, Paid Search (Search ads, Display ads, YouTube ads, PMax ads, Shopping ads, Demand Gen ads), and Paid Social (Meta ads, Linkedin ads, and more). More info on Linkedin.

Projects

Major Tom takes home eCommerce acclaim at the 2020 Canadian Search Awards

Supporting our client, Roller Rabbit, throughout the pandemic. Although budget was cut by 25%, we increased sales by 95%. As a result, Major Tom won gold for the Retail/eCommerce (PPC) marketing award at the 2020 Canadian Search Awards.See More

Work History

Senior Digital Marketing Manager / Paid Media Consultant

Alicia FuWorking with various clients to achieve their goals, whether it is lead gen, increasing ROAS, or brand awareness. What that looks like: selecting the right media mix, exploring new channels, keeping up with industry trends and world events, and optimizing based on data.

Senior Paid Search Manager

VERB InteractiveOct 2022 - Mar 2023 • 6 mosVERB is a digital marketing and technology company specializing in Travel and Hospitality. We prioritize client over contract, providing excellent counsel and service across all our areas of expertise. This dedication to the relationship fosters a culture of mutual trust, respect and commitment.

Manager, Paid Search

Major TomNov 2019 - Oct 2022 • 3 yrsMajor Tom is a full-service agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape. We cover the full spectrum of strategy, marketing, development, and creative. Marrying top-level strategic consultancy and impeccable implementation across the full spectrum of marketing services, Major Tom has been designed to help organizations connect with the right audiences, with the right information, at the right time.

Technical Lead / Principal Paid Search Strategist

Major TomJul 2018 - Oct 2022 • 4 yrs 4 mosMajor Tom was formed in July 2018 when 6S Marketing merged with Drive Digital

Senior Paid Media Strategist

6S MarketingSep 2016 - Jul 2018 • 1 yr 11 mos6S Marketing is a digital marketing agency with offices in Vancouver, Toronto, and New York. 6S is more than a marketing agency — we’re a trusted partner and collaborator. We build results-oriented strategies and continually refine campaigns for optimal outcome. Measurable data is always provided to ensure quality service.

Senior Digital Marketing Consultant

Alicia FuFreelancerWorking with various clients to achieve their goals, whether it is lead gen, increasing ROAS, or brand awareness. What that looks like: selecting the right media mix, exploring new channels, keeping up with industry trends and world events, and optimizing based on data.

Senior Performance Marketing Manager

VERB InteractiveFull-time EmployeeOct 2022 - Jul 2023 • 10 mos

Manager, Paid Media

Major Tom / 6SFull-time EmployeeSep 2016 - Oct 2022 • 6 yrs 2 mos

Education

Simon Fraser University

Bachelor of Business Administration (BBA), Marketing & Communication

Vancouver Community College (VCC)

Business & Technical Writing

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