Top Talent like Alessandra are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alessandra Aristoza

Growth Marketing Manager
New York, NY, US
Brand Development
Social Media Marketing
Brand Strategy
Available for hire fromNegotiable
Contracts
Digital Marketing Strategist | Growth Expert
With a Master of Science in Integrated Marketing from New York University and a Bachelor's Degree in Psychology from De La Salle University, I have cultivated a robust career in marketing and communications. Currently, I am enhancing the digital presence of New York University's Student Life department, achieving a 50% increase in social media engagement and optimizing website traffic by 40%. My strategic consultancy at ABC News focused on boosting viewership and subscriptions through innovative campaign pitches. Previously, as a Commercial Manager at Novateur Coffee Concepts, I drove a 30% revenue increase and launched successful product lines. At Tommy Hilfiger, I led brand marketing efforts, resulting in a 150% revenue surge over four years. My expertise spans digital marketing, strategic planning, and cross-functional collaboration, consistently delivering significant growth and engagement across various platforms and industries.

Work History

N

Media and Communications

New York UniversitySep 2023 - May 2024 • 9 mosDeveloped growth strategies for the Student Life department's digital presence, resulting in a 50% increase in follower base and engagement rates across Instagram, TikTok, and Facebook platforms. Led email marketing performance through newsletter content management, A/B testing, and KPI analytics tracking, achieving open rates of over 80% and significantly improving click rates. Optimized the Student Life's website via content management systems, yielding 100% accessible, SEO-friendly and evergreen webpages that led to a 40% increase in traffic and improved user engagement metrics. Coordinated 17 Publication Clubs, providing strategic direction and fostering leadership skills among students, resulting in a 30% increase in club membership and activities.
A

Real World Strategic Consultant

ABC NewsSep 2023 - Dec 2023 • 4 mosSpearheaded a pitch for a campaign to drive ABC News viewership in Hulu by 20% and increase streaming subscriptions by 5%. Strategized a unique value proposition by brainstorming 5 key features: customizable news, mobile application notification, daily digest, daily positivity, and special features guest anchors. Collaborated with entertainment industry professionals to shape a good pitch. Utilized syndicated research sources/tools (MRI Simmons, Nielsen) in media research.
N

Georgiou Library Project Assistant

New York UniversityApr 2023 - Jun 2023 • 3 mosAssisted in various library projects, contributing to the organization and management of library resources, and supporting the library team in enhancing user experience.
N

Commercial Manager - Nestlé Nespresso

Novateur Coffee Concepts, Inc.Jun 2021 - Jun 2022 • 1 yr 1 moSpearheaded go-to-market strategies for B2C and B2B business units, resulting in the expansion of 7 new sales channels, a 30% YoY revenue increase, and the successful launch of 2 new product lines within 12 months. Structured market research initiatives, including price studies, competitive analysis, consumer profiling and digital ad effectiveness, contributing to 2 new product lines achieving 125% of its sales forecast. Managed targeted digital campaigns across social media, search, and mobile, resulting in a 40% increase in online conversions, and a 20% reduction in customer acquisition costs. Created a comprehensive data analytics template for tracking sales metrics and campaign KPIs, driving more than 90% performance optimization among my stakeholder teams.
S

Brand Marketing Manager - Tommy Hilfiger

SSI Group, Inc. CareersFeb 2017 - May 2021 • 4 yrs 4 mosLed brand management for Tommy Hilfiger, developing and executing campaigns that resulted in a 150% increase in brand revenue from 2017-2021, with an average YoY growth of 60%. Managed $xxM/year marketing budget allocations, optimizing ROAS by improving activation effectiveness, which drove a YoY 40% increase in customer conversion rates from awareness to purchase. Evaluated market and consumer insights to inform digital strategies in paid socials, mobile and email, resulting in a 40% increase in customer engagement and a 30% boost in brand loyalty metrics. Managed influencer marketing initiatives by working with over 70 nano-mega tier KOLs and supporting attendance in at least 4 experiential events per year, driving awareness and engagement for seasonal tent poles. Facilitated project management with cross-functional teams to expand brand presence across 25 stores and 4 e-commerce marketplaces, fostering seamless collaboration between product, sales, and operations department.

Education

N

New York University

Master of Science - MS, Integrated Marketing
D

De La Salle University

Bachelor's Degree, Psychology

Similar Pangeans

Gabriella Baldassin, MS

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Social Media Marketing • Content Marketing • Growth Marketing Management • 11 years of exp. • New York, NY, US

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Strategist | Growth Expert
With a Master of Science in Integrated Marketing from New York University and a Bachelor's Degree in Psychology from De La Salle University, I have cultivated a robust career in marketing and communications. Currently, I am enhancing the digital presence of New York University's Student Life department, achieving a 50% increase in social media engagement and optimizing website traffic by 40%. My strategic consultancy at ABC News focused on boosting viewership and subscriptions through innovative campaign pitches. Previously, as a Commercial Manager at Novateur Coffee Concepts, I drove a 30% revenue increase and launched successful product lines. At Tommy Hilfiger, I led brand marketing efforts, resulting in a 150% revenue surge over four years. My expertise spans digital marketing, strategic planning, and cross-functional collaboration, consistently delivering significant growth and engagement across various platforms and industries.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Gabriella Baldassin, MS

Global Media Manager at Coty | Marketing Strategist with a Master's in Integrated Marketing from NYU
Social Media Marketing • Content Marketing • Growth Marketing Management • 11 years of exp. • New York, NY, US

Marie Vilsaint

Senior Marketing Director specializing in social media marketing, influencer partnerships, and strategic execution.
Project Management • Growth Product Management • Creative & Brand Strategy • 5 years of exp. • New York, NY, US

Tiffany Arlotta

Creative Marketing Professional Helping Brands Connect With People | Influencer and Partnership Communications | UGC Content Creator | Luxury Brands, Hospitality
Social Media Marketing • 2 years of exp. • New York, NY, US

Christina Makoyawo

Digital Marketing Director | Engagement Specialist | Data Analyst
Social Media Marketing • Creative & Brand Strategy • Growth Marketing Management • 9 years of exp. • Los Angeles, CA, US

Top Talent like Alessandra are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Alessandra Aristoza

Growth Marketing Manager
New York, NY, US
Brand Development
Social Media Marketing
Brand Strategy
Available for hire fromNegotiable
Contracts

Work History

N

Media and Communications

New York UniversitySep 2023 - May 2024 • 9 mosDeveloped growth strategies for the Student Life department's digital presence, resulting in a 50% increase in follower base and engagement rates across Instagram, TikTok, and Facebook platforms. Led email marketing performance through newsletter content management, A/B testing, and KPI analytics tracking, achieving open rates of over 80% and significantly improving click rates. Optimized the Student Life's website via content management systems, yielding 100% accessible, SEO-friendly and evergreen webpages that led to a 40% increase in traffic and improved user engagement metrics. Coordinated 17 Publication Clubs, providing strategic direction and fostering leadership skills among students, resulting in a 30% increase in club membership and activities.
A

Real World Strategic Consultant

ABC NewsSep 2023 - Dec 2023 • 4 mosSpearheaded a pitch for a campaign to drive ABC News viewership in Hulu by 20% and increase streaming subscriptions by 5%. Strategized a unique value proposition by brainstorming 5 key features: customizable news, mobile application notification, daily digest, daily positivity, and special features guest anchors. Collaborated with entertainment industry professionals to shape a good pitch. Utilized syndicated research sources/tools (MRI Simmons, Nielsen) in media research.
N

Georgiou Library Project Assistant

New York UniversityApr 2023 - Jun 2023 • 3 mosAssisted in various library projects, contributing to the organization and management of library resources, and supporting the library team in enhancing user experience.
N

Commercial Manager - Nestlé Nespresso

Novateur Coffee Concepts, Inc.Jun 2021 - Jun 2022 • 1 yr 1 moSpearheaded go-to-market strategies for B2C and B2B business units, resulting in the expansion of 7 new sales channels, a 30% YoY revenue increase, and the successful launch of 2 new product lines within 12 months. Structured market research initiatives, including price studies, competitive analysis, consumer profiling and digital ad effectiveness, contributing to 2 new product lines achieving 125% of its sales forecast. Managed targeted digital campaigns across social media, search, and mobile, resulting in a 40% increase in online conversions, and a 20% reduction in customer acquisition costs. Created a comprehensive data analytics template for tracking sales metrics and campaign KPIs, driving more than 90% performance optimization among my stakeholder teams.
S

Brand Marketing Manager - Tommy Hilfiger

SSI Group, Inc. CareersFeb 2017 - May 2021 • 4 yrs 4 mosLed brand management for Tommy Hilfiger, developing and executing campaigns that resulted in a 150% increase in brand revenue from 2017-2021, with an average YoY growth of 60%. Managed $xxM/year marketing budget allocations, optimizing ROAS by improving activation effectiveness, which drove a YoY 40% increase in customer conversion rates from awareness to purchase. Evaluated market and consumer insights to inform digital strategies in paid socials, mobile and email, resulting in a 40% increase in customer engagement and a 30% boost in brand loyalty metrics. Managed influencer marketing initiatives by working with over 70 nano-mega tier KOLs and supporting attendance in at least 4 experiential events per year, driving awareness and engagement for seasonal tent poles. Facilitated project management with cross-functional teams to expand brand presence across 25 stores and 4 e-commerce marketplaces, fostering seamless collaboration between product, sales, and operations department.

Education

N

New York University

Master of Science - MS, Integrated Marketing
D

De La Salle University

Bachelor's Degree, Psychology

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.