Vipin Babu

Creative professional with 15+ years of experience in design, branding, and art direction. Skilled in developing impactful designs and strategies that drive engagement and elevate brand presence. Experienced in leading creative teams and managing cross-functional projects across sectors including Humanitarian, Engineering and Construction, Oil and Gas, Healthcare, Defense, Government, Logistics, and Advertising. Expertise in: Brand Identity Art Direction Print & Publication Design Motion Graphics UI & Interactive Design Pitch & Presentation Design Advertising & Marketing Design Social Media Design Editorial Design Photography & Videography Let's connect and collaborate on inspiring projects.

Projects

NRS Relief Branding

The challenge During the branding of NRS Relief, there were two main challenges: first, creating a logo that clearly showed the organization's mission to help refugees with shelters and essential products, and second, making sure the new brand still connected with its parent company, NRS International, while looking different. The solution The logo design used a triangle shape, reminiscent of a shelter, which was flipped to form a human figure. This represented refugees and the hands that support them. It helped convey the brand’s purpose with an attentive, joyful, and bold design. The triangle shape was derived from NRS International’s branding, maintaining a visual link while introducing new meaning.See More

Aster Canada Branding

The challenge Aster Canada faces challenges in standing out in a competitive healthcare staffing market, where many brands appear generic. As a growing company, building trust and credibility with clients can be difficult. Additionally, the website’s usability might be an issue, with visitors potentially struggling to quickly find key information. The solution The unique branding, featuring the Canadian maple leaf and the letter "A," helps Aster Canada differentiate itself while instilling trust. The modern, clean design builds credibility, and the user-friendly, one-page website simplifies navigation, making it easy for clients to access essential information.See More

Purpose Driven Annual Report

The challenge A key challenge in designing the 2017-2018 UNGC Communication on Progress for NRS International was effectively conveying the company’s humanitarian impact while maintaining a structured, engaging editorial. The report needed to integrate UNGC principles and highlight country profiles where our products are deployed in humanitarian and health emergencies. The solution I developed a visually compelling editorial featuring a strong typographic hierarchy to enhance readability and guide the audience through the report. The cover image, which I personally photographed in a refugee camp in Lebanon, along with forward-facing arrow motifs, symbolized progress and purpose-driven action. This approach ensured a clear, engaging, and impactful presentation of NRS International’s humanitarian efforts.See More

TANA Netting Sustainability Report

The challenge Designing the 52-page TANA Netting sustainability report posed several challenges. As the report was intended exclusively for digital submission, I needed to ensure that the layout and interactivity were optimized for digital viewing. One of the key challenges was presenting complex data through illustrations and graphs in a way that was both visually engaging and easy for readers to understand. I had to ensure that the information was clear and accessible, without overwhelming the audience. The solution To address these challenges, I centered the design around the theme "Following our progress" and used the brand element of arrows to symbolize forward movement, reinforcing the concept of progress throughout the report. I selected the “Baloo Chettan” typeface for the main titles and headings, bringing an elegant and sophisticated touch to the typography. To enhance the report’s visual appeal and clarity, I incorporated high-quality photos, illustrations, and colored graphs, creating a clear visual hierarchy that guided the reader through the content while ensuring the data was easily digestible.See More

NRS Relief Product Catalogue

The challenge Due to frequent updates in product specifications, I was tasked with designing a completely new product catalogue from scratch. Additionally, the sales team faced difficulties with the heaviness of printed catalogues and materials they needed to carry on business trips. The challenge was to create a catalogue that not only had a fresh, modern design but also presented the information in a simple, impactful way that was easy for the team to carry and use effectively. The solution To tackle this, I redesigned the catalogue with a focus on clarity and ease of use. I structured the pages using tables for product details and applied consistent text styles throughout. The catalogue starts with an introduction page, followed by an infographic that visually represents the organization’s supply chain. Each product category is introduced with high-quality field photos and brief descriptions, and professional studio photographs were used to highlight Core Relief Items. I also opted for an A4 size, making the catalogue compact enough for easy carrying while still large enough to display products clearly and effectively.See More

Infographics

I have created numerous infographics that combine research and design to address global refugee challenges, highlighting how NRS Relief’s products provide solutions. I follow a four-step process—outlining goals, collecting data, visualizing data, and adding style—to effectively turn complex information into clear, engaging visuals. These infographics have been used on NRS Relief website, product catalogs, and in international exhibitions, helping to communicate NRS Relief’s mission effectively.See More

Social Media Ads / Campaigns

I designed content for Facebook, Instagram, Snapchat, and other platforms, tailoring visuals to each audience. Beyond ads and banners, I also edited videos, designed flyers, and created branded stationery items, helping maintain a cohesive and polished brand identity for various valued clients.See More

Work History

Graphic Designer

Ecolog InternationalI work closely with the CEO, Marketing Manager, VPs, (Humanitarian, Defense& Government, Oil & Gas) and BDMs to understand their needs, delivering tailored design solutions that supported key initiatives and contributed to the success of various projects. • Created and implemented brand guidelines, ensuring design consistency across platforms and strengthening brand identity by 25%. • Designed high-impact presentations that contributed to securing multimillion-dollar contracts. • Managed multiple design projects, meeting deadlines and staying within budget. • Streamlined scheduling and workload management, boosting productivity. • Optimized design asset management, improving efficiency by 65%. • Supported proposals and bid submissions, contributing to business growth by 40%. • Provided simultaneous design support to multiple companies (Midway, EcoCare, BonMonde, AIS, and WWIS) under the ND Group.

Creative Design Manager

NRS ReliefFull-time EmployeeApr 2014 - Jun 2023 • 9 yrs 3 mosWorked with the CEO, Director, Marketing Manager, and BDMs, pitching ideas and developing design solutions to support humanitarian efforts globally, enhancing outreach and engagement across key initiatives. • I designed the NRS Relief logo and developed the complete branding, creating a strong visual identity that aligned with the organization’s mission and values. • Designed the corporate website, increasing user engagement by 20% and improving client accessibility. • Designed over 50 product specification sheets, enhancing sales presentations and client communications. • Produced creative marketing campaigns, driving a 30% boost in social media engagement and brand recognition. • Designed digital Communication on Progress (COP) for UNGC annual submission, increasing recognition and receiving positive feedback from global clients and NGOs. • Conceptualized and executed designs for international exhibitions, enhancing brand visibility and partnerships.

Senior Creative Designer | Photographer

Admission CommunicationsFull-time EmployeeOct 2011 - Mar 2014 • 2 yrs 6 mosCollaborated directly with clients on project feedback, ensuring timely delivery. Mentored and trained two junior designers, overseeing their work to guarantee on-time project completion. • Led print and web marketing design, boosting engagement for both government and private clients. • Created impactful advertisements that enhanced brand visibility and product promotion. • Directed corporate photoshoots in Abu Dhabi and Dubai, elevating brand image. • Collaborated with AADC on 2D animated videos, increasing audience engagement. • Worked with vendors to ensure style consistency across marketing materials. • Designed websites for internal and external clients, improving user experience. • Mentored a team of three, enhancing skills and productivity. • Created motion graphic assets with music and voice-over, increasing content engagement.

Education

HimalayanUniversity

Bachelor of Arts - BA, English Language and Literature, General2014 - 2017

SAE Institute

Diploma, Media Technology2005 - 2006

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