Victoria Nelson

Social Media Marketing Specialist

Fort Lauderdale, FL, US

UI/UX Design

Design

Content Strategy

Later

Canva

Content Creation

Web Design

Graphic Design

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Social Media Manager & Strategist

With a Bachelor of Business Administration in International Business and Marketing from Florida International University, I have cultivated a robust career in social media management and content creation. As a Social Media Coordinator at Fitglow Beauty, I designed engaging posts and developed global strategies, significantly boosting follower engagement. My freelance role at Crownly Marketing honed my skills in web design and client correspondence, while my tenure at BattleBody NYC saw me grow their Instagram presence and create a comprehensive personal training website. At Layla Nielsen & Co., I managed multiple client accounts, executed strategic campaigns, and designed a website for a USA Today bestselling author. My expertise spans social media strategy, content creation, influencer management, and analytics, making me a versatile asset in the digital marketing landscape.

Projects

Battlebody | Website

Battle Body is about a celebration of strength, owning your body's power, and a full lifestyle change, NOT about measurements, weigh-ins, and quick fixes. BattleBody offers one on one training, fitness programs, as well as a variety of on-demand training videos to help clients achieve their fitness goals. The website and social media presence was designed to highlight services, client achievements, and fitness advice.See More

Om My Bliss | Logo Design

Mock Client Sample Wellness | Service Provider | E-commerce Tool: Adobe Suite, Canva Type: Logo. Web designSee More

Fitglow Beauty | Social Media Management

Fitglow Beauty is all about plant-based ingredients with a purpose. Improve and transform your complexion with evidence-based formulas that work in synergy with your skin to deliver transformative and glowing results. Cruelty-free, plant-based and organic is just the cherry on top of the science behind every product formulated to help your skin thrive ✨ My Accomplishments: -Designed and edited posts, stories, and videos that regularly had content interactions of 100k likes, comments, and shares -Developed and executed global social media strategies to engage 88,000+ followers on Instagram, Facebook, TikTok, and Pinterest -Worked closely with the CEO and marketing manager to craft the brand voice and image for more cohesive messaging across our marketing channels -Managed Influencer community and reached out to potential influencers regarding sponsored content -Moderated audience communications to resolve customer issues -Developed reporting on Google Sheets on social media KPIs for executive leadership -Designed marketing materials for our DTC base and B2B partnersSee More

Work History

Social Media Coordinator

Fitglow BeautySep 2022 - May 2024 • 1 yr 9 mos*Designed and edited posts, stories, and videos that regularly had content interactions of 100k likes, comments, and shares *Developed and executed global social media strategies to engage 88,000+ followers on Instagram, Facebook, TikTok, and Pinterest *Worked closely with the CEO and marketing manager to craft the brand voice and image for more cohesive messaging across our marketing channels *Managed Influencer community and reached out to potential influencers regarding sponsored content * Moderated audience communications to resolve customer issues *Developed reporting on Google Sheets on social media KPIs for executive leadership *Designed marketing materials for our DTC base and B2B partners

Social Media Manager

BattleBody NYCDec 2020 - Mar 2023 • 2 yrs 4 mosBattle Body is about a celebration of strength, owning your body's power, and a full lifestyle change, NOT about measurements, weigh-ins, and quick fixes. BattleBody offers one on one training, fitness programs, as well as a variety of on-demand training videos to help clients achieve their fitness goals. The website and social media presence was designed to highlight services, client achievements, and fitness advice. - Developed social media plans/schedules, ran campaigns, tracked analytics, and created reports. - Experienced created graphics for social media using adobe photoshop, illustrator, and canva - Designed and built a personal training website to host on-demand video and workout programs - Grew Instagram account @battlebodyfitness to 1,188 followers - Client was featured in Self Magazine

Content Creator

Layla Nielsen & Co.Jan 2021 - Oct 2022 • 1 yr 10 mosLayla Nielsen & Co. believes that solutions to any business challenge can be solved through a thoughtful understanding of the customer using the data they produce. While in this position I've been in charge of a multitude of projects and have worn many hats. - Strategically planned campaigns in order to meet client goals that included: Google/Facebook ads, SEO, social media marketing, and email marketing - Developed, implemented, and managed our social media content across multiple platforms (Instagram, Facebook, TikTok, etc.) for 3 client accounts (@shophellablack, @laylanielsenco, @cocobproductions) - Developed social media plans/schedules, ran social media campaigns, and reported on analytics growth through monthly reports - Implemented custom client-specific strategies to increase growth per account - Key Highlight: Designed a website for the USA Today bestselling author Nana Malone.

Education

Florida International University

Bachelor of Business Administration - BBA, International Business, Marketing2015 - 2019

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