Tiffani Reese-Robinson

Content Marketing Manager

Mt Laurel Township, NJ, US

Prototyping

Webflow

Wireframing

Shopify

SAP

HTML/CSS

Information Architecture

MailChimp

A/B Testing

Figma

Available for hire fromNegotiable

Contracts

Digital Product Strategist & UX Designer | Transforming Storytelling into Systems for Bold Experiences

Hey, I’m Tiffani Reese — I design digital experiences that convert, retain, and feel good. I’m a hybrid unicorn: CRM strategist meets content storyteller. I’ve built automations, funnels, and lifecycle campaigns using tools like Webflow, Shopify, WordPress, Go High Level, Salesforce, and HubSpot—but I’ve also written the copy, mapped the UX, and branded the entire flow. With over 20 years of experience, I’ve worked extensively in e-commerce, digital marketing, and UX design, focusing on culturally-driven branding, audience psychology, and product-led growth. From helping DTC sellers flip product to designing seller journeys for resale platforms, I work at the intersection of storytelling, data, and behavior design. I also bring a background in graphic design and UI, with a sharp eye for visual clarity and storytelling. I design dashboards, product flows, and campaign creatives with Figma like it’s second nature—and I love turning abstract strategy into tangible interfaces users actually enjoy. I’m really passionate about building for culturally-driven audiences—fashion, music, entertainment—where loyalty is emotional, and content needs a pulse. Content without data is fluff, and data without story is forgettable. Let’s do better. Let’s connect if you’re building for culture, loyalty, or conversion.

Projects

Toy Couture

Luxury toy locator app with real-time location-based search and UI kits

SoundLust

Music discovery + social sharing app with DTC artist sales & karaoke

Enchanted Bliss Manor

Wedding venue website + admin dashboard for ceremony bookings

Work History

E-Commerce Merchandising Specialist

AirgasManage digital product data and merchandising strategies for over 50,000 SKUs across e-commerce platforms. Analyze category performance to validate improvements and scale digital solutions. Collaborate cross-functionally with engineering, content, and UX teams to optimize user experience and product discoverability.

Digital Product Strategist & Funnel Architect

Freelance/ConsultantDeveloped full-funnel strategies for creators generating $25K - $80K/month. Designed and launched digital products (journals, courses, challenges, memberships). Built CRM automations that increased email revenue by 3x within 90 days. Led visual branding, product strategy, and UX for media influencers and podcasts. Consulted on revenue-share partnerships for multi-six-figure online businesses.

Digital Sales & Marketing Consultant

MunaLuchi Bridal MagazineConsulted B2B clients on digital positioning, UX Strategy, and Visual Storytelling. Created marketing funnels and improved client onboarding UX during COVID pivots. Hosted webinars teaching vendors how to optimize booking flows and digital marketing.

Marketing & E-Commerce Specialist

Opti-PakLaunched B2B e-commerce site with focus on design, packaging, and UX flow optimization. Developed SOPs to streamline fulfillment operations and UX processes. Designed packaging and built digital brand assets.

Digital Marketing Coordinator | UX/UI Design

Holman AutomotiveDesigned email campaigns and CRM flows that boosted engagement and drove revenue. Collaborated with sales and product teams to create user-friendly promotional content. Contributed to +50% sales lift via well-timed promotions and customer journey mapping. Pitched and executed customer experience activations, integrating user feedback to refine future campaigns.

Media & Talent Manager

Aries Eye (Satin Davis)Jan 2018 - Jan 2018 • 1 moManaged talent and secured high-profile media opportunities. Developed digital branding, content strategy, and audience engagement initiatives to expand visibility and monetization.

Assistant Manager, Salon Shoes

NordstromSold $287K in luxury goods in year one. Promoted. Styled. Trained. Closed.

Residential Sales Consultant

VerizonTop 3% sales performer in the Northeast. Over $5M/year sold in telecom.

Digital Creator - The Unicorn Goddess

Brand OwnerBuilt and scaled a Shopify-based t-shirt line that cleared $13.5K in roughly 30 days. Used ClickFunnels, Meta Ads, MailChimp, and Canva to create and sell on-brand tees, content, and lifestyle assets. Managed all product design, marketing strategy, and customer journey touchpoints solo.

Education

Rowan College at Burlington County

Associate of Arts and Sciences - AAS, Fashion/Apparel Design2001 - 2004

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