Skylar Rotter

Hey, I’m Skylar—a content writer, graphic designer, marketing strategist, and social media content creator. I specialize in bridging the gap between companies and their ideal audiences. My approach emphasizes authentic connection, infusing humor and a genuine human touch into every piece of content. With experience ranging from an international sustainability firm to the world’s largest aerospace company, I’ve explored diverse industries and honed creative marketing strategies to effectively engage your target audience.

Projects

Website Redesign

Contributed to a company re-brand initiative by leveraging WordPress to adhere to brand guidelines, refresh copywriting, and synchronize all social media content (including graphic design) with the updated brand identity.See More

Growth in Social Media Engagement

Through effective use of HubSpot, I increased social media impressions, brand awareness, and interactions by more than 100% within a span of 4 months, significantly enhancing the company's visibility and growth trajectory.See More

Work History

BCA Interior Contracts Procurement Agent

BoeingMay 2024 - Jan 2025 • 9 mos- Support supplier negotiations for procurement contracts and cost recovery efforts across all BCA commercial aircraft programs. - Assist in drafting and executing supplier agreements, ensuring that requirements for Interiors products such as seats, restraints, lavatories, and escape slides are met and executed in a timely manner.

Marketing Specialist

IGENMay 2021 - Jan 2025 • 3 yrs 9 mos- Drive brand awareness and customer engagement within the oil & gas industry 40 hours per week by creating, expanding, and managing marketing channels through impactful social media campaigns in HubSpot. Utilize Google Analytics to track marketing channel performance, adapt to evolving consumer trends, and regularly report insights. - Provide support to the marketing team by assisting with WordPress, copywriting, digital marketing, creating workflows, and SEO projects, while also strengthening brand identity through the creation of new graphic design and social media content using Canva and Adobe Illustrator.

Marketing Executive

Hitachi Energy Ltd.Full-time EmployeeMay 2023 - Sep 2023 • 5 mos- Collaborate with a team of 3 members to deliver a presentation and concise report outlining brand identity and equity enhancement strategies at Hitachi Energy Ireland during the transition from the ABB acquisition - Develop a marketing strategy for Hitachi Energy's utility, industry, and infrastructure sectors, driving innovation and digital transformation for a carbon-neutral future - Contribute to the development and execution of marketing campaigns, focusing on Hitachi Energy's sustainability solutions, including grid automation, energy storage, and transformers, to drive awareness and adoption in alignment with company objectives

Strategy Analyst

U.S. EnergyFull-time EmployeeIdeate marketing communications strategies that articulate our differentiated value proposition throughout our refined products, alternative fuel, and environmental commodities businesses. Assist in strategic planning for the division, translating data into insights that the business can monetize.

Education

Wisconsin School of Business

Bachelor of Business Administration - BBA, Marketing, Supply Chain Management, & Operations Technology Management2022 - Dec 2024

UCD Lochlann Quinn School of Business - Ireland

Marketing, Marketing2023

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