Top Talent like Shreya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shreya Verma

Product Marketing Manager
Available for hire fromNegotiable
Contracts
Product Marketing Consultant | Helping businesses outperform the competition | Passionate about mentoring budding product marketing enthusiasts | Podcast explorer
A digital strategist combining a unique blend of marketing skills and design perspective with strong analytics to help businesses grow and scale efficiently. Demonstrated track record of leading client engagements and developing strategies using digital insights, while driving client ROI and agency revenue. Industry vertical experience includes construction, healthcare, telecommunications, higher education, fashion, not-for-profit, and finance. Extensive experience of working cross-functionally with design, marketing, sales, and operations. Skilled in creating vision, strategy, and roadmap for acquisition, GTM strategy, creating campaigns, writing copy, content marketing, email marketing, SEM, SEO, display, customer segmentation, paid media, influencer marketing, and brand marketing.

Work History

B

Product Marketing Manager

Babbel
W

Product Marketing Manager

World PulseSep 2022 - Apr 2024 • 1 yr 8 mos
S

Product Marketing Strategist

SamespaceMay 2021 - Nov 2022 • 1 yr 7 mos
P

Co-Founder & CMO

ProdeasyApr 2021 - Jul 2022 • 1 yr 4 mos• Led a team of 3 to develop and implement GTM strategies acquiring the first 300 signups • Created and implemented a pricing structure to kickstart revenue generation opportunities • Streamlined product positioning and messaging resonating with customers and differentiating the product from its competitors • Created partnership strategies for expansion and new market penetration
I

Product Marketing Specialist

InfosecSep 2020 - Jan 2021 • 5 mos• Developed actionable buyer personas based on real interviews with clients and prospects. This included extensive analysis of buyer motivations, success factors and decision criteria — all of which helped refine our ideal customer profile (ICP). • Audited and improved product page SEO and click rate optimization. This included competitive SEO analysis and SERP optimization to drive more organic traffic, as well as A/B tests to improve on-page conversion rates. • Interviewed Infosec course authors and SMEs, using content from the interviews to write blog posts to elevate author profiles and promote their courses within our platforms. • Established project scope, timelines and major milestones of Infosec’s new professional certification program and helped define minimal viable product (MVP) criteria. • Supported Infosec’s content marketing needs by authoring and designing a variety of pieces including ebooks, blogs and web pages.
B

Digital Marketing Specialist

BOLD WorldwideJan 2020 - Sep 2020 • 9 mos• Managed a $2M paid media budget and increased lead generation by 25% across Facebook, Google & LinkedIn • Created & executed SEO strategies for client - achieved page one ranking & 12% traffic growth • Helped increase sales performance by conducting sales training streamlining branding & content • Streamlined brand messaging and positioning by improvising website design and content • Improved customer retention by integrating buyer persona insights into customer onboarding strategies
R

Business & Marketing Analyst

Rutgers Professional Science Master's ProgramFeb 2018 - May 2019 • 1 yr 4 mos• Increased landing pages conversions by 14% by implementing design and SEO strategies • Partnered with the Director to develop marketing campaign increasing 5% student acquisition • Increased conversion rates by targeted email marketing campaigns using Mailchimp • Designed banners and posters using Sketch and Adobe Illustrator • Created a best practices document by consulting SMEs to faster onboard future interns • Used Salesforce to analyze 1100+ students data, track lead performance & manage internal workflow
N

Digital Analyst Extern

Never Fear Being Different (NFBD)Sep 2018 - Dec 2018 • 4 mos• Worked on SEO strategies to improve page ranking and increase website traffic by 9% • Strategized & measured KPIs to dramatically increase engagement & performance on social media • Analyzed market trends to develop strategies that increased sales of NFBD All-Star Football jerseys • Conducted research on consumer behavior to improve marketing campaigns and acquisition strategies • Developing relationships with other schools to increase acquisition for the game and VlogU • Suggested negotiation strategies with nonprofits & profits for greater exposure & growth
N

Digital Marketing Intern

North American Disease InterventionMay 2018 - Aug 2018 • 4 mos• Executed 3-part strategy (SEO, keyword analysis & content marketing) - ​increased web traffic 2X • Corrected & improved search appearance using ​Google Analytics ​&​ Adwords • Created & executed content strategy using Google Keyword Planner resulting in ​3X CTR
R

Blogger

Rutgers UniversitySep 2017 - Jan 2018 • 5 mos• Writing, editing, publishing, and promoting content • Maximizing site traffic by utilizing Search Engine Optimization keywords • Promoting and educating other students about the events held at the department

Education

P

Product Marketing Alliance

2020 - 2021
R

Rutgers University

Masters of Business and Science, Engineering/Industrial Management2017 - 2019
B

Barkatullah University, Bhopal

Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering2012 - 2016
S

St. Joseph's Convent School

High School, Entrepreneurship/Entrepreneurial Studies1997 - 2012

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Product Marketing Consultant | Helping businesses outperform the competition | Passionate about mentoring budding product marketing enthusiasts | Podcast explorer
A digital strategist combining a unique blend of marketing skills and design perspective with strong analytics to help businesses grow and scale efficiently. Demonstrated track record of leading client engagements and developing strategies using digital insights, while driving client ROI and agency revenue. Industry vertical experience includes construction, healthcare, telecommunications, higher education, fashion, not-for-profit, and finance. Extensive experience of working cross-functionally with design, marketing, sales, and operations. Skilled in creating vision, strategy, and roadmap for acquisition, GTM strategy, creating campaigns, writing copy, content marketing, email marketing, SEM, SEO, display, customer segmentation, paid media, influencer marketing, and brand marketing.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Shreya are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shreya Verma

Product Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

B

Product Marketing Manager

Babbel
W

Product Marketing Manager

World PulseSep 2022 - Apr 2024 • 1 yr 8 mos
S

Product Marketing Strategist

SamespaceMay 2021 - Nov 2022 • 1 yr 7 mos
P

Co-Founder & CMO

ProdeasyApr 2021 - Jul 2022 • 1 yr 4 mos• Led a team of 3 to develop and implement GTM strategies acquiring the first 300 signups • Created and implemented a pricing structure to kickstart revenue generation opportunities • Streamlined product positioning and messaging resonating with customers and differentiating the product from its competitors • Created partnership strategies for expansion and new market penetration
I

Product Marketing Specialist

InfosecSep 2020 - Jan 2021 • 5 mos• Developed actionable buyer personas based on real interviews with clients and prospects. This included extensive analysis of buyer motivations, success factors and decision criteria — all of which helped refine our ideal customer profile (ICP). • Audited and improved product page SEO and click rate optimization. This included competitive SEO analysis and SERP optimization to drive more organic traffic, as well as A/B tests to improve on-page conversion rates. • Interviewed Infosec course authors and SMEs, using content from the interviews to write blog posts to elevate author profiles and promote their courses within our platforms. • Established project scope, timelines and major milestones of Infosec’s new professional certification program and helped define minimal viable product (MVP) criteria. • Supported Infosec’s content marketing needs by authoring and designing a variety of pieces including ebooks, blogs and web pages.
B

Digital Marketing Specialist

BOLD WorldwideJan 2020 - Sep 2020 • 9 mos• Managed a $2M paid media budget and increased lead generation by 25% across Facebook, Google & LinkedIn • Created & executed SEO strategies for client - achieved page one ranking & 12% traffic growth • Helped increase sales performance by conducting sales training streamlining branding & content • Streamlined brand messaging and positioning by improvising website design and content • Improved customer retention by integrating buyer persona insights into customer onboarding strategies
R

Business & Marketing Analyst

Rutgers Professional Science Master's ProgramFeb 2018 - May 2019 • 1 yr 4 mos• Increased landing pages conversions by 14% by implementing design and SEO strategies • Partnered with the Director to develop marketing campaign increasing 5% student acquisition • Increased conversion rates by targeted email marketing campaigns using Mailchimp • Designed banners and posters using Sketch and Adobe Illustrator • Created a best practices document by consulting SMEs to faster onboard future interns • Used Salesforce to analyze 1100+ students data, track lead performance & manage internal workflow
N

Digital Analyst Extern

Never Fear Being Different (NFBD)Sep 2018 - Dec 2018 • 4 mos• Worked on SEO strategies to improve page ranking and increase website traffic by 9% • Strategized & measured KPIs to dramatically increase engagement & performance on social media • Analyzed market trends to develop strategies that increased sales of NFBD All-Star Football jerseys • Conducted research on consumer behavior to improve marketing campaigns and acquisition strategies • Developing relationships with other schools to increase acquisition for the game and VlogU • Suggested negotiation strategies with nonprofits & profits for greater exposure & growth
N

Digital Marketing Intern

North American Disease InterventionMay 2018 - Aug 2018 • 4 mos• Executed 3-part strategy (SEO, keyword analysis & content marketing) - ​increased web traffic 2X • Corrected & improved search appearance using ​Google Analytics ​&​ Adwords • Created & executed content strategy using Google Keyword Planner resulting in ​3X CTR
R

Blogger

Rutgers UniversitySep 2017 - Jan 2018 • 5 mos• Writing, editing, publishing, and promoting content • Maximizing site traffic by utilizing Search Engine Optimization keywords • Promoting and educating other students about the events held at the department

Education

P

Product Marketing Alliance

2020 - 2021
R

Rutgers University

Masters of Business and Science, Engineering/Industrial Management2017 - 2019
B

Barkatullah University, Bhopal

Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering2012 - 2016
S

St. Joseph's Convent School

High School, Entrepreneurship/Entrepreneurial Studies1997 - 2012

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.