Top Talent like Shane are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shane Hostetler

Social Media Marketing Specialist
Content Marketing Manager
Creative & Brand Strategist
Chicago, IL, US
Entrepreneurship
Editing
Online Marketing
Etsy
Klaviyo
Social Ad Campaigns
Brand Development
TikTok
Hootsuite
Influencer Marketing
Social Media Management
Instagram
Digital Marketing
Advertising
Content Creation
Marketing Strategy
Content Strategy
Creative Marketing
Social Media Marketing
Marketing
Available for hire fromNegotiable
Contracts
Experienced Marketing Professional | Branding Specialist
I’m a versatile social strategist and content creator with experience crafting compelling campaigns for major brands like Hershey, Amazon, and Hopper. My background spans influencer marketing, video production, and data-driven campaign management, and I’m passionate about blending creativity with strategy to build authentic, engaging communities online.

Projects

Creative Portfolio

Please see of my creative and social media work here, thanks!

Work History

F

Content Creator

FreelanceFull-time EmployeeCreated and strategized content for cross-industry campaigns for brands including Amazon, Hopper, Samsonite, Brooks, Fritos, and more across various social channels. Tailored, produced, edited, and acted in compelling content geared towards specific platforms and audiences across digital and physical productions. Worked with content producers to plan for and execute shoots of various sizes. Researched and mastered the latest social trends, platforms, and content software. Built a social media presence of 20,000+ followers with over 4.4 million likes
P

Social Strategist

Publicis GroupeFull-time EmployeeOct 2024 - May 2025 • 8 mosCreated and optimized creative personas, social listening reports, influencer playbooks, and other strategic initiatives to provide clients with a company audit and introduction on how to achieve brand strategies through impactful social engagement. Brainstormed organic social and influencer marketing campaigns to increase brand share and drive campaign goals across Hershey brands Analyzed brand portfolio positioning in the marketplace along with main competitors to identify white spaces and areas of opportunity for product launches and lapses Served on the social team that briefed the agency monthly on current trends, on the rise influencers, competitive movement, new content styles, and provided tailored viral moments that agency brands could tap into Managed influencers to drive engagement and awareness during Hershey campaigns
A

Account Executive

Arc WorldwideFull-time EmployeeApr 2023 - Oct 2024 • 1 yr 7 mos-Executed national best-in-class shopper marketing campaigns for Unilever across retailers in the grocery channel -Managed the creative process for all activations by coordinating logistics, timing, resources, and reconciling budgets exceeding $1 million -Communicated regularly with multiple client teams and retailers to set project expectations, negotiate deliverables, provide creative recommendations, and obtain updates on client business to plan an annual strategy -Briefed and oversaw marketing strategies for digital marketing campaigns, in-store activations, customer events, sweepstakes, and leveraged retail media marketing across brand website, social influencers, email, and microsites -Led vendor relations across billboard, shipping, merchandise, and consumer data agencies
S

Social Media Coordinator

Sycamore BrewingAug 2022 - Dec 2022 • 5 mosCharged with working with the marketing team and coordinating and implementing social media tasks, assignments, and strategies for the Company. Collaboratively work with senior management and marketing team on social media projects. Create activation plans by identifying and leveraging social media opportunities that align with the brand and Company strategy.
L

Marketing and Branding Specialist

Legado WhiskeyApr 2022 - Nov 2022 • 8 mosImplemented and launched their social and digital marketing strategy. Designed, created, and automated email marketing campaigns from newsletters to abandoned cart and post-purchase. Consulted company to create its brand story, solidify branding, and find their niche. Initiated influencer and affiliate marketing to increase brand awareness without any upfront costs.
T

Digital Content Assistant

Top Flight FamilyMar 2022 - Sep 2022 • 7 mosTurned B-roll and travel content into strategic content to post on TikTok and YouTube. Researched consumer and digital media trends to tailor to their niche. Aided in brainstorming new methods of building profit and served as digital assistant for contract.
N

Head of Marketing

NEKKTARNov 2020 - Jan 2022 • 1 yr 3 mosLed marketing department by creating marketing plans and branding strategies. Managed marketing finances and determined spending channels and advertising budgets. Oversaw all social media channels, executed quarterly marketing campaigns, built brand sponsorships and partnership events, and led all interactions and meetings with influencers and customers over socials. Executed and created Pride campaign with GQ Models and FX Pose Actresses. Curated budtender training, marketing materials, and assisted design of company rebrand and fundraising round.
P

Brand Representative

Pangea.appFeb 2020 - Jun 2021 • 1 yr 5 mosBrand representative and campus ambassador. Worked on sales and recruitment team.
M

Sales And Marketing Intern

MingsBingsMay 2020 - Aug 2020 • 4 mosServed on foundational team at the start of their company and worked with branding and design teams to finalize logos, packaging, branding, and positioning. Developed social media marketing plans and designed content for social pages. Designed stories and posts and worked with team on design and brand. Sourced influencers to develop partnerships.
J

Content Writer

JobGetApr 2020 - Aug 2020 • 5 mosWrite weekly blogs on Jobget.com
S

Barista

StarbucksJan 2019 - Aug 2020 • 1 yr 8 mos

Education

U

UNC Kenan-Flagler Business School

Bachelor of Science in Business Administration - BSBA, Business Administration and Management, Marketing Management2020 - 2022
C

Copenhagen Business School

Business Administration and Management, General2022
U

University of North Carolina at Chapel Hill

Bachelor of Science in Business Administration - BSBA, Business Administration and Management, General2019 - 2022
W

Wake Technical Community College

2017 - 2019
F

Fuquay-Varina High School

High School Diploma2015 - 2019

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Marketing Professional | Branding Specialist
I’m a versatile social strategist and content creator with experience crafting compelling campaigns for major brands like Hershey, Amazon, and Hopper. My background spans influencer marketing, video production, and data-driven campaign management, and I’m passionate about blending creativity with strategy to build authentic, engaging communities online.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Shane are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Shane Hostetler

Social Media Marketing Specialist
Content Marketing Manager
Creative & Brand Strategist
Chicago, IL, US
Entrepreneurship
Editing
Online Marketing
Etsy
Klaviyo
Social Ad Campaigns
Brand Development
TikTok
Hootsuite
Influencer Marketing
Social Media Management
Instagram
Digital Marketing
Advertising
Content Creation
Marketing Strategy
Content Strategy
Creative Marketing
Social Media Marketing
Marketing
Available for hire fromNegotiable
Contracts

Projects

Creative Portfolio

Please see of my creative and social media work here, thanks!

Work History

F

Content Creator

FreelanceFull-time EmployeeCreated and strategized content for cross-industry campaigns for brands including Amazon, Hopper, Samsonite, Brooks, Fritos, and more across various social channels. Tailored, produced, edited, and acted in compelling content geared towards specific platforms and audiences across digital and physical productions. Worked with content producers to plan for and execute shoots of various sizes. Researched and mastered the latest social trends, platforms, and content software. Built a social media presence of 20,000+ followers with over 4.4 million likes
P

Social Strategist

Publicis GroupeFull-time EmployeeOct 2024 - May 2025 • 8 mosCreated and optimized creative personas, social listening reports, influencer playbooks, and other strategic initiatives to provide clients with a company audit and introduction on how to achieve brand strategies through impactful social engagement. Brainstormed organic social and influencer marketing campaigns to increase brand share and drive campaign goals across Hershey brands Analyzed brand portfolio positioning in the marketplace along with main competitors to identify white spaces and areas of opportunity for product launches and lapses Served on the social team that briefed the agency monthly on current trends, on the rise influencers, competitive movement, new content styles, and provided tailored viral moments that agency brands could tap into Managed influencers to drive engagement and awareness during Hershey campaigns
A

Account Executive

Arc WorldwideFull-time EmployeeApr 2023 - Oct 2024 • 1 yr 7 mos-Executed national best-in-class shopper marketing campaigns for Unilever across retailers in the grocery channel -Managed the creative process for all activations by coordinating logistics, timing, resources, and reconciling budgets exceeding $1 million -Communicated regularly with multiple client teams and retailers to set project expectations, negotiate deliverables, provide creative recommendations, and obtain updates on client business to plan an annual strategy -Briefed and oversaw marketing strategies for digital marketing campaigns, in-store activations, customer events, sweepstakes, and leveraged retail media marketing across brand website, social influencers, email, and microsites -Led vendor relations across billboard, shipping, merchandise, and consumer data agencies
S

Social Media Coordinator

Sycamore BrewingAug 2022 - Dec 2022 • 5 mosCharged with working with the marketing team and coordinating and implementing social media tasks, assignments, and strategies for the Company. Collaboratively work with senior management and marketing team on social media projects. Create activation plans by identifying and leveraging social media opportunities that align with the brand and Company strategy.
L

Marketing and Branding Specialist

Legado WhiskeyApr 2022 - Nov 2022 • 8 mosImplemented and launched their social and digital marketing strategy. Designed, created, and automated email marketing campaigns from newsletters to abandoned cart and post-purchase. Consulted company to create its brand story, solidify branding, and find their niche. Initiated influencer and affiliate marketing to increase brand awareness without any upfront costs.
T

Digital Content Assistant

Top Flight FamilyMar 2022 - Sep 2022 • 7 mosTurned B-roll and travel content into strategic content to post on TikTok and YouTube. Researched consumer and digital media trends to tailor to their niche. Aided in brainstorming new methods of building profit and served as digital assistant for contract.
N

Head of Marketing

NEKKTARNov 2020 - Jan 2022 • 1 yr 3 mosLed marketing department by creating marketing plans and branding strategies. Managed marketing finances and determined spending channels and advertising budgets. Oversaw all social media channels, executed quarterly marketing campaigns, built brand sponsorships and partnership events, and led all interactions and meetings with influencers and customers over socials. Executed and created Pride campaign with GQ Models and FX Pose Actresses. Curated budtender training, marketing materials, and assisted design of company rebrand and fundraising round.
P

Brand Representative

Pangea.appFeb 2020 - Jun 2021 • 1 yr 5 mosBrand representative and campus ambassador. Worked on sales and recruitment team.
M

Sales And Marketing Intern

MingsBingsMay 2020 - Aug 2020 • 4 mosServed on foundational team at the start of their company and worked with branding and design teams to finalize logos, packaging, branding, and positioning. Developed social media marketing plans and designed content for social pages. Designed stories and posts and worked with team on design and brand. Sourced influencers to develop partnerships.
J

Content Writer

JobGetApr 2020 - Aug 2020 • 5 mosWrite weekly blogs on Jobget.com
S

Barista

StarbucksJan 2019 - Aug 2020 • 1 yr 8 mos

Education

U

UNC Kenan-Flagler Business School

Bachelor of Science in Business Administration - BSBA, Business Administration and Management, Marketing Management2020 - 2022
C

Copenhagen Business School

Business Administration and Management, General2022
U

University of North Carolina at Chapel Hill

Bachelor of Science in Business Administration - BSBA, Business Administration and Management, General2019 - 2022
W

Wake Technical Community College

2017 - 2019
F

Fuquay-Varina High School

High School Diploma2015 - 2019

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.