Top Talent like Serena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Serena Farrell

Social Media Marketing Specialist
Portland, ME, US
Community Management
TikTok
Facebook
YouTube
Reels
Social Media Management
Instagram
Content Planning
Content Creation
Social Media Marketing
Content Strategy
Available for hire fromNegotiable
Contracts
Social Media Manager + Content Creator | Blending strategy with creativity to cultivate authentic connections
I’m Serena, a Maine-based social media manager and marketing professional with a passion for storytelling, visual strategy, and bringing ideas to life. With 9+ years of diverse marketing experience (5+ years exclusively in social media), I’ve honed my skills in turning conceptual ideas into tangible results that perform as well as they look. My journey began in event execution and logistics, where I discovered my love for visioneering and out-of-the-box thinking. Since then, I’ve been on a mission to innovate, create, and push boundaries in every role I take on. I thrive in fast-paced environments, where I can leverage my proactive nature and creative problem-solving to help brands connect, educate, and inspire. Let’s create something magical together!

Work History

S

Social Media Manager

Self-EmployedHelping brands grow through creative social media strategy, content creation, and community building. From viral TikToks to Facebook groups with 75k+ members, I specialize in crafting content that connects and delivers results.
W

Social Media Coordinator

Women Rocking BusinessMay 2024 - Jul 2025 • 1 yr 3 mos
S

Social Media & Community Manager

StarterCookie Inc.Nov 2023 - Mar 2024 • 5 mosCurated community calendars and content, engaged with community members, and nurtured a thriving community environment. Played a pivotal role in analyzing analytics to inform strategy, facilitating discussions, and driving meaningful interactions among our community members. Created video resources and templates for organic social and internal community members.
C

Social Media & Marketing Assistant

Colette Baron-ReidApr 2021 - Jan 2024 • 2 yrs 10 mosResponsible for analytics reporting, content development, and social media monitoring, driving engagement and brand growth. Supported product launches and dynamic virtual challenge groups. Particularly adept at YouTube strategy, SEO optimization, and channel management.
R

Marketing Coordinator

R.W. Gillespie & Associates, Inc.May 2019 - Apr 2021 • 2 yrsEdited, formatted, and finalized geotechnical engineering observations, materials testing, and special inspection reports. Attended annual trade shows as a representation of the company to acquire new hires and prospective leads. Led the development of fresh marketing collateral and spearheaded website updates.
U

Event Coordinator

University of New EnglandMay 2016 - May 2019 • 3 yrs 1 moCoordinated internal and external events, acting as the main contact for clients and vendors, ensuring smooth execution and satisfaction. Managed social media accounts, grassroots marketing efforts, billing and invoicing, and event design.

Education

U

University of Southern Maine

Bachelor's degree, Communication and Media Studies2014 - 2016
C

Castleton University

Communication and Media Studies, Public Relations2012 - 2014

Similar Pangeans

Mackenzie Maguire

Freelance social media manager specializing in helping brands & personal brands grow their online presence through creative content strategies.
Social Media Marketing • Creative & Brand Strategy • Copywriting • 2 years of exp. • Portland, ME, US

Abbie Brewer

Helping overwhelmed brands find clarity, consistency, and real results on social media.
Social Media Marketing • 2 years of exp. • Cardiff, Wales, GB
H

Haley Christopher

Social Media Manager + Creative Director
Social Media Marketing • Content Marketing • Community Management • 7 years of exp. • Scottsdale, AZ, US

Courtney Roberts

Dynamic and results-oriented social media marketing and content strategist.
Social Media Marketing • Content Marketing • Growth Marketing Management • 10 years of exp. • Houston, TX, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Social Media Manager + Content Creator | Blending strategy with creativity to cultivate authentic connections
I’m Serena, a Maine-based social media manager and marketing professional with a passion for storytelling, visual strategy, and bringing ideas to life. With 9+ years of diverse marketing experience (5+ years exclusively in social media), I’ve honed my skills in turning conceptual ideas into tangible results that perform as well as they look. My journey began in event execution and logistics, where I discovered my love for visioneering and out-of-the-box thinking. Since then, I’ve been on a mission to innovate, create, and push boundaries in every role I take on. I thrive in fast-paced environments, where I can leverage my proactive nature and creative problem-solving to help brands connect, educate, and inspire. Let’s create something magical together!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Mackenzie Maguire

Freelance social media manager specializing in helping brands & personal brands grow their online presence through creative content strategies.
Social Media Marketing • Creative & Brand Strategy • Copywriting • 2 years of exp. • Portland, ME, US

Abbie Brewer

Helping overwhelmed brands find clarity, consistency, and real results on social media.
Social Media Marketing • 2 years of exp. • Cardiff, Wales, GB
H

Haley Christopher

Social Media Manager + Creative Director
Social Media Marketing • Content Marketing • Community Management • 7 years of exp. • Scottsdale, AZ, US

Courtney Roberts

Dynamic and results-oriented social media marketing and content strategist.
Social Media Marketing • Content Marketing • Growth Marketing Management • 10 years of exp. • Houston, TX, US

Top Talent like Serena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Serena Farrell

Social Media Marketing Specialist
Portland, ME, US
Community Management
TikTok
Facebook
YouTube
Reels
Social Media Management
Instagram
Content Planning
Content Creation
Social Media Marketing
Content Strategy
Available for hire fromNegotiable
Contracts

Work History

S

Social Media Manager

Self-EmployedHelping brands grow through creative social media strategy, content creation, and community building. From viral TikToks to Facebook groups with 75k+ members, I specialize in crafting content that connects and delivers results.
W

Social Media Coordinator

Women Rocking BusinessMay 2024 - Jul 2025 • 1 yr 3 mos
S

Social Media & Community Manager

StarterCookie Inc.Nov 2023 - Mar 2024 • 5 mosCurated community calendars and content, engaged with community members, and nurtured a thriving community environment. Played a pivotal role in analyzing analytics to inform strategy, facilitating discussions, and driving meaningful interactions among our community members. Created video resources and templates for organic social and internal community members.
C

Social Media & Marketing Assistant

Colette Baron-ReidApr 2021 - Jan 2024 • 2 yrs 10 mosResponsible for analytics reporting, content development, and social media monitoring, driving engagement and brand growth. Supported product launches and dynamic virtual challenge groups. Particularly adept at YouTube strategy, SEO optimization, and channel management.
R

Marketing Coordinator

R.W. Gillespie & Associates, Inc.May 2019 - Apr 2021 • 2 yrsEdited, formatted, and finalized geotechnical engineering observations, materials testing, and special inspection reports. Attended annual trade shows as a representation of the company to acquire new hires and prospective leads. Led the development of fresh marketing collateral and spearheaded website updates.
U

Event Coordinator

University of New EnglandMay 2016 - May 2019 • 3 yrs 1 moCoordinated internal and external events, acting as the main contact for clients and vendors, ensuring smooth execution and satisfaction. Managed social media accounts, grassroots marketing efforts, billing and invoicing, and event design.

Education

U

University of Southern Maine

Bachelor's degree, Communication and Media Studies2014 - 2016
C

Castleton University

Communication and Media Studies, Public Relations2012 - 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.