Sarah Karkoura

Brand Partnership Manager

Growth Marketing Manager

Creative & Brand Strategist

New York, NY, US

Photo Editing

Adobe Photoshop

Available for hire fromNegotiable

Contracts

Digital & Integrated Marketer | Brand Strategist

I’m a multidisciplinary marketer currently working as a Marketing Manager at HBO. I have experience in digital marketing, integrated marketing, and brand strategy across the media, financial services, and tech sectors. I’m results-driven, and ultimately make sure that every campaign executed can be measured for your performance metrics. I also have proficiency in a variety of platforms: Adobe InDesign, Adobe Photoshop, Adobe Lightroom, Microsoft Office Suite, Smartsheet, Google Analytics, and Looker. These are all tools I use in making unique, stunning, and impactful campaigns. Marketing is more than my 9-5, it’s also my passion. Get in touch and let’s see what exciting work we can do together!

Projects

American Express – Brand and Digital Strategy

Brand video and display ads for Supplier Payments Solutions division of a financial services company.

J.P. Morgan Wealth Management – Display Ads

Display advertising for online investing and advised investing.

Ballet & Books – Branding and Activation

Developed a brand platform, including mission statement and value pillars, and executed a paid social campaign to drive awareness and book sales.See More

Work History

Marketing Manager

HBO* Execute paid and earned media campaigns across four accounts, driving service upgrades and Max subscribers * Synthesize activation and streaming data in order to provide insights for campaign cadence, titles, and placement opportunities * Oversee creative development for tentpole campaigns, driving a lift in Max partner activations in Q2 * Manage partner relationships as point of contact, and serve as liaison between Account, Creative, and Operations teams

Strategist

SullivanMay 2020 - Jan 2022 • 1 yr 9 mos* Created brand platforms, digital strategy, and tactical recommendations across 4 B2B and B2C financial services clients * Directed creation of social, display, and native ads for paid media campaigns, resulting in a 104% increase in site traffic * Developed foundational strategy for an online trading platform's email marketing, exceeding firmwide benchmarks by 28.99%

Education

Cornell University

Bachelor's Degree, Industrial and Labor RelationsAug 2016 - May 2020

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