Samantha Gillen

Social Media Marketing Specialist

Community Manager

Creative & Brand Strategist

Wilmington, NC, US

Instagram

Instagram Reels

Content Planning

Content Creation

Facebook Ads

MailChimp

Available for hire fromNegotiable

Contracts

Digital Marketing Strategist | Brand Storyteller

With a Bachelor's degree in Communication and Media Studies from the University of North Carolina Wilmington, I have cultivated a robust career in digital marketing and brand management. Currently, I serve as a Digital Marketing Strategist at SG MEDIA, where I craft strategies to boost online presence and engagement. Previously, I coordinated marketing and communication efforts at Cape Fear Habitat for Humanity, managing diverse projects across multiple channels and collaborating with stakeholders. As a co-founder of 222 Marketing Co., I specialized in organic social media strategies for mission-driven brands, enhancing brand awareness and customer loyalty. My role as a Social Media Coordinator and PR Liaison at InWave saw me excel in outreach and social media management, achieving a remarkable 568.29% increase in Instagram engagement. My career reflects a commitment to innovative marketing solutions and impactful brand storytelling.

Work History

Digital Marketing Strategist

SG MEDIA*Built a loyal, engaged community with a 23.43% IG engagement rate through targeted strategies. *Led partnerships with community groups and brands, increasing visibility. *Used performance metrics to refine strategies, driving consistent audience growth.

Marketing and Communication Coordinator

Cape Fear Habitat for HumanityAug 2023 - Jan 2024 • 6 mos*Increased LinkedIn presence by 40%, surpassing competitors in visibility and engagement. *Led integrated marketing across social, print, email, and web for cohesive messaging. *Collaborated with teams to boost engagement, selling out a fundraiser. *Trained AmeriCorp members in social media, cutting costs and improving impact.

Co-founder / Digital Brand Manager

222 Marketing Co.Dec 2022 - Aug 2023 • 9 mosCreative Agency based in Wilmington, NC that specializes in organic social media strategy and digital brand management for do-gooder brands. Our methods are proven to build brand awareness, customer loyalty, and drive sales.

Social Media Coordinator, PR Liaison

InWaveDec 2021 - Jan 2023 • 1 yr 2 mos*Expanded target audience, increasing new attendees by 58% at the annual event. *Raised engagement rate from 1.23% to 8.22% with creative strategies. *Launched community Spotify playlists and interactive learning resources to build stronger connections between new and existing members..

Education

University of North Carolina Wilmington

Bachelor's degree, Communication and Media Studies

Myers Park High School

2012 - 2016

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