Sam Tolman

Graphic UI

Shopify

Squarespace

Webflow

Graphic Design

Figma

Web Design

UI/UX Design

Marketing

Available for hire fromNegotiable

Contracts

Passionate designer dedicated to user-centric solutions

Hi, I’m Sam, a Marketing Designer with over 5 years of experience creating impactful visuals that drive engagement. I’ve worked with organizations like Mayo Clinic and OpenSesame, along with tech startups and agencies, to develop designs that elevate brands and deliver results. I’m passionate about solving creative challenges and bringing ideas to life—let’s connect to discuss how I can help with your next project.

Projects

Boosting Engagement and Sales Through Multi-Channel eCommerce Design

Tower 15 approached us with a clear vision: they wanted to carve out their digital presence. With minimal branding and no website to speak of, we seized the opportunity to not only create their online identity but also craft a sleek eCommerce website that exudes their laid-back California coastal vibe and upscale coffee culture.See More

Elevating User Engagement and Brand Identity for SaaS B2B2C Success

During my time at OpenSesame, I took on the challenge of revamping the marketing site with a clear goal in mind: increase customer conversions. By refreshing the visual identity and optimizing the user experience, we successfully achieved this objective in a straightforward yet effective manner.See More

Enhancing Digital Presence and Brand Identity for a B2B Tech Startup

As a growing B2B startup, Accumatic lacked a centralized marketing website to effectively communicate its value proposition to potential clients. Additionally, its brand guidelines were outdated, leading to inconsistent messaging and visuals across marketing channels.See More

Designing a Web-Based Product for Improved User Experience and Workflow Efficiency

Mayo Clinic faced a challenge where internal resources were predominantly based on tribal knowledge, impact administrative assistants time and hindering accessibility to employees. My mission was straightforward: to design and launch an internal product enabling managers to navigate through hundreds of assets effortlessly. As a contracted developer, I collaborated across multiple departments, culminating in the successful creation and implementation of the internal management tool, achieved within a remarkable four-month timeframe, two months ahead of schedule.See More

Work History

Senior Web Designer

Good & Gold Marketing AgencySep 2023 - Jan 2024 • 5 mos- Conducted in-depth client consultations to understand brand identity, target audience demographics, and business objectives, translating insights into compelling web interfaces. - Executed usability testing and gathered feedback to enhance website functionality and improve user experience, increasing engagement and satisfaction. - Managed concurrent projects, ensuring on-time delivery within budgetary constraints while providing mentorship for junior designers, fostering a collaborative environment for effective project goal achievement.

Lead Web Designer

AccumaticFeb 2023 - Aug 2023 • 7 mosLed end-to-end design of Accumatic's marketing site, ensuring stakeholder alignment and a cohesive online presence. Collaborated with engineering teams for cross-platform functionality and optimized user experience. Achieved a 33% increase in user conversion within 30 days, contributing to a successful site launch and driving positive user engagement.

Lead Product Designer

Mayo ClinicAug 2022 - Dec 2022 • 5 mos- Designed, developed and launched new internal products through conducting user interviews and research, developing site maps and high fidelity and conducting user product tests. - Developed and designed sites and pages through Wordpress, working with engineering and AI teams for proper deployment. - Tested designs of the website visual imagery for websites and ensuring that they are in line with CDH branding while reducing bounce rates and increasing readability. - Conceptualized creative ideas for an internal Mayo Clinic team websites, collaborating with stakeholders to execute a unified vision and design.

Marketing UX/UI Designer

OpenSesameFeb 2019 - Jan 2022 • 3 yrs- Researched, designed and built new email, landing page and website templates through rigorous user research including but not limited to A/B testing, contextual inquiry and analytics. - Provided best practices and guidance for new marketing campaigns website designs by showcasing user personas and patterns, primary research and programming concepts. - Lead rebrand of OpenSesame marketing imagery and typography, working with leadership and department stakeholders to understand and collaborate in a design thinking process. - Increased user conversion rate by 7% for website traffic and 15% for email and landing page traffic.

Education

Designlab

2021 - 2022

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