Roxanne Palladino

Content Creation

Canva

Instagram

TikTok

Available for hire fromNegotiable

Contracts

Social Media Manager, Strategist, & Creator

Hi! I’m Roxanne (aka @socialmediarox), a Social Media Manager with a passion for content strategy & creation. I help small business owners tell their stories, build online communities, grow their presence, and (most importantly) ROCK their social media. With a background in digital marketing, film/TV production, and storytelling of all kinds, I help brands create engaging content and develop smart strategies to connect them with their audience.

Projects

The Fresh 15 | Body Positivity Campaign

These posts, Carousels, and Stories were part of a social media and public relations campaign aimed at breaking the stigma around body negativity on college campuses and "the freshman fifteen.” In our research, the team discovered how new (and made-up!) the concept of "the freshman fifteen" actually was and used our in-class training to fight body shaming. We wanted to replace it with "fresh" ideas surrounding the number 15, offering lists of 15 things to focus on in your first year of college that weren't weight-related. We developed content for our IG feed and Stories under three content pillars: affirmations, other things students can focus on, and sharing our research. Some of our posts even broke out of the campus community, reaching hundreds through the explore page and thousands through the FYP.See More

VIC Radio | Radio Show Spotlights

This project was a staple series of the radio station, promoting their various themed specialty shows. These examples highlighted shows like "Sounds From the Pacific Ring of Fire," which spotlights Asian artists, and "Real Sad Lad Hours," which focuses on sad indie and emo music. The goal of these posts was to introduce the hosts of these shows. "Sad Lad" in particular had recently switched to new hosts, who needed to be introduced to the audience. Made with Photoshop and Canva.See More

Pet Salon | Strategy & Feed Transformation

Sample feed transformation to show what my strategy services can do for you. In my average strategy package, I conduct research into your brand, your current profiles, the target audience, the industry and niche, and competitors. You'll come out with set objectives, tactics to try, and new content pillars & ideas.See More

Work History

Social Media Strategist

Haute FlashJan 2024 - Jul 2024 • 7 mosSocial media and marketing consultant for functional fashion start-up Aided founder in brainstorming and production of social media content Managed online branding design and vision

Promotions Director

VIC RadioMay 2023 - Dec 2023 • 8 mosOversaw all online and on-campus promotions Managed station social media accounts (Instagram, Twitter/X, Facebook, and TikTok) Launched and created VIC’s TikTok Coordinated placement of DJs at events

Public Relations Coordinator

ITHACON Comic ConJan 2023 - May 2023 • 5 mosWrote press releases and kept in contact with local and comics/entertainment industry press to promote ITHACON, the second longest-running comic convention in the US Coordinated with other ITHACON teams to identify topics for promotion Planned and executed local on-the-street promotions efforts including distribution of posters and flyers on Ithaca College and Cornell campuses and around city of Ithaca Supported guests and panelists at the event Provided general event and panel staffing

Virtual Street Team Member

Fan To BandJul 2022 - Mar 2024 • 1 yr 9 mosEngaged in grassroots promotion efforts for music of several types Attended workshops, panels, and events to develop entertainment industry skills Part of a worldwide network of music fans and young professionals

Content Producer

ICTVApr 2021 - Aug 2023 • 2 yrs 5 mosContent Producer for Good Day Ithaca (live-format morning news) from Season 8 to Season 11 Winner of two NYSBA Excellence in Broadcasting Awards for Outstanding Morning Newscast Finalist for SPJ Mark of Excellence Award Oversaw weekly productions Managed crews of 30+ Edited written work for broadcast Troubleshot problems during production process Aided in development and production of social media show (GDI Weekend Beat, formerly the GDI Update) for vertical platforms (TikTok, Reels)

Production Crew

ICTVSep 2020 - Dec 2023 • 3 yrs 4 mosDirector (in-studio) Assistant Producer Writer Graphics Designer Chyron Operator Cinematographer

Brand Ambassador

Finger Lakes Environmental Film FestivalMar 2022 - Apr 2022 • 2 mosMarketed the festival on social media and helped to run the festival’s Instagram account Provided staffing for a three-week event with virtual panels of artists, filmmakers, academics, and creators of all types Aided in event coordination, ideation, and promotion

Influencer Marketing Intern

Trendsetter Media & MarketingInternNov 2019 - Jan 2020 • 3 mosWrote blog posts, drafted PR pitches, and searched for possible new clients and partners Monitored and engaged with current influencer partners using company social media accounts

Education

Ithaca College

Bachelor of Science, Emerging MediaAug 2020 - Dec 2023

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