Rachel R.

Digital Strategy

Global Marketing

Blog Marketing

Brand Identity

Brand Management

Brand Strategy

Marketing Strategy

Paid Ads

Creative Marketing

Digital Marketing

Marketing

Integrated Marketing

Available for hire fromNegotiable

Contracts

Head of Integrated Marketing & Strategy

With a Bachelor's Degree in Journalism and a Minor in Psychology from Texas Christian University and a Master of Science in Integrated Marketing Communication from West Virginia University, Rachel has built a robust career in marketing. Currently, as the Head of Integrated Marketing & Strategy and Founder of Agile Creative Consulting, and oversees all marketing strategies and initiatives. Previously, Rachel served as Marketing Director at American Restoration Operations, LLC, and Marketing Director - The Americas at igloocompany, where she significantly increased sales and online engagement.

Work History

Head of Integrated Marketing & Strategy | Founder

Agile Creative ConsultingAs the Head of Integrated Marketing & Strategy and Founder, responsible for overseeing all marketing strategies and initiatives, ensuring cohesive and effective marketing campaigns, and driving business growth through innovative marketing solutions.

Marketing Director

American Restoration Operations, LLCJul 2023 - Jan 2024 • 7 mosAs the Marketing Director, responsible for leading the marketing department, developing and executing marketing strategies, managing marketing campaigns, and driving brand awareness and growth.

Marketing Director - The Americas

igloocompanyApr 2022 - Mar 2023 • 1 yrDeveloped the US marketing team for a late stage startup, with an emphasis on B2C. Increased sales by 30% and Shopify sessions by 700% with a nominal budget. Lead strategy for paid media, creative assets, content development, partner marketing, and new product launches. Collaborated with VP of B2C Sales to increase sales and product awareness at Lowes, Wal-Mart and Amazon.

Marketing Manager

SitePro RentalsMay 2021 - Dec 2021 • 8 mosDevelop and manage a new brand launch of SitePro Rental from the Sammons Enterprises portfolio. Managing all marketing and branding materials including: budget, brand development/guidelines, email marketing, creative concepting, SEO, PR, branch branding/design and promotional material. As well as management of multiple vendors and agencies.

Brand Marketing Manager

Premier Trailer LeasingJun 2019 - May 2021 • 2 yrsDeveloping, implementing and executing strategic marketing plans for the entire organization as well as maintaining responsibility for brand management and corporate identity. Day to day management of the marketing agency, brand consistency, email marketing, digital/print collateral, lead generation initiatives, inbound marketing efforts and supporting the sales team/36 nationwide branches. Produced and released the companies first brand guidelines, created the teams first sales toolkit and onboarded the teams first marketing automation platform (Hubspot).

Education

Texas Christian University

Bachelor's Degree, Journalism with a Minor in Psychology2010 - 2014

West Virginia University

Master of Science - MS, Integrated Marketing Communication2021 - 2023

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