Top Talent like Pratibha are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Pratibha J.

Growth Marketing Manager
Email Marketing Specialist
Field Sales & Marketing Representative
Sunnyvale, CA, US
Growth Marketing
Marketing Strategy
Event Marketing
Digital Marketing
Content Strategy
Websites
Email Marketing
Search Engine Marketing
Available for hire fromNegotiable
Contracts
Growth Marketing Strategist | Demand Generation Expert
I have 15 years of experience driving growth marketing and demand generation for B2B companies from early stage startups (Rancher Labs, Gradle) to public companies (Anaplan) in the San Francisco Bay Area. I have experience across industries like devtools, data security, enterprise planning, and networking. My Expertise and Impact: • Experienced B2B Growth Marketing and Demand Generation Leader: In my recent four leadership roles ranging from Senior Director of Demand Generation to VP of Growth Marketing, I owned all key marketing functions including field, account-based, digital (paid and organic), website, email and content marketing, marketing operations and the MDR team. • Startup Veteran: I’ve been in the trenches of high-growth startups, adeptly balancing marketing strategy with the fast-paced needs of startups. I have a track record of consistently exceeding SQL and opportunities targets, with YoY ARR growth of 20-35% at my last four companies. • Enterprise Whisperer: I have experience crafting marketing strategies for all segments but particularly understand the complexities of a buying committee and long sales cycle in the enterprise segment, enabling me to skillfully orchestrate the customer journey. • Strategic Doer: I excel at taking marketing programs, processes, teams, martech stacks and performance metrics from concept to execution.

Projects

Transforming Events into a Top-Performing Channel

One achievement I’m especially proud of is transforming the event strategy at Gradle, which not only elevated the company’s presence in the developer ecosystem but also made events the highest-performing marketing channel in terms of qualified pipeline. When I joined, Gradle had been participating in a handful of third-party events without clear objectives, messaging alignment, or performance metrics. There was also no owned event strategy, which meant we were missing key opportunities to engage more deeply with our audience and control the narrative. I led a complete overhaul - first by introducing structure and rigor to how we selected, executed, and measured third-party events. I aligned with Product Marketing to ensure technical content mapped to key use cases, collaborated with Sales and SDRs to drive pre-event outreach and post-event follow-up, and established KPIs tied to pipeline influence and conversion. From there, I launched Gradle’s first-ever customer conference and regional roadshows, giving us a powerful owned platform to showcase new product capabilities, amplify customer stories, and build community. These events also became a testing ground for messaging and product positioning, informing broader go-to-market strategy. This initiative had a lasting impact: it brought measurable ROI to event marketing, significantly boosted brand visibility, and strengthened customer engagement. It also showcased how tightly aligned strategy and execution - combined with the right data - can turn a historically unstructured channel into a predictable growth engine. See More

Work History

K

Marketing Advisor

Kwanzoo, Peoplebox, BetafeldProvide strategic marketing guidance across growth, demand generation, and go-to-market execution to accelerate pipeline for B2B startups.
C

Sr. Director of Demand Generation

Culture AmpLead demand generation across the company website, organic search, email marketing, nurture strategy, and account-based marketing (including events and content syndication programs).
G

VP of Growth Marketing

Gradle Inc.Jan 2022 - Jan 2023 • 1 yr 1 moLead a team of 12 - global field marketers, account-based marketer, digital marketers, web developer, and market development reps (MDRs). Oversight of all events (3rd party conferences, company-branded events, online events, webinars and trainings), organic search, paid media channels, account-based marketing, web operations, lead scoring, nurture strategy, and email marketing.

Education

T

The University of Texas at Austin

MBA, Marketing

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth Marketing Strategist | Demand Generation Expert
I have 15 years of experience driving growth marketing and demand generation for B2B companies from early stage startups (Rancher Labs, Gradle) to public companies (Anaplan) in the San Francisco Bay Area. I have experience across industries like devtools, data security, enterprise planning, and networking. My Expertise and Impact: • Experienced B2B Growth Marketing and Demand Generation Leader: In my recent four leadership roles ranging from Senior Director of Demand Generation to VP of Growth Marketing, I owned all key marketing functions including field, account-based, digital (paid and organic), website, email and content marketing, marketing operations and the MDR team. • Startup Veteran: I’ve been in the trenches of high-growth startups, adeptly balancing marketing strategy with the fast-paced needs of startups. I have a track record of consistently exceeding SQL and opportunities targets, with YoY ARR growth of 20-35% at my last four companies. • Enterprise Whisperer: I have experience crafting marketing strategies for all segments but particularly understand the complexities of a buying committee and long sales cycle in the enterprise segment, enabling me to skillfully orchestrate the customer journey. • Strategic Doer: I excel at taking marketing programs, processes, teams, martech stacks and performance metrics from concept to execution.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Pratibha are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Pratibha J.

Growth Marketing Manager
Email Marketing Specialist
Field Sales & Marketing Representative
Sunnyvale, CA, US
Growth Marketing
Marketing Strategy
Event Marketing
Digital Marketing
Content Strategy
Websites
Email Marketing
Search Engine Marketing
Available for hire fromNegotiable
Contracts

Projects

Transforming Events into a Top-Performing Channel

One achievement I’m especially proud of is transforming the event strategy at Gradle, which not only elevated the company’s presence in the developer ecosystem but also made events the highest-performing marketing channel in terms of qualified pipeline. When I joined, Gradle had been participating in a handful of third-party events without clear objectives, messaging alignment, or performance metrics. There was also no owned event strategy, which meant we were missing key opportunities to engage more deeply with our audience and control the narrative. I led a complete overhaul - first by introducing structure and rigor to how we selected, executed, and measured third-party events. I aligned with Product Marketing to ensure technical content mapped to key use cases, collaborated with Sales and SDRs to drive pre-event outreach and post-event follow-up, and established KPIs tied to pipeline influence and conversion. From there, I launched Gradle’s first-ever customer conference and regional roadshows, giving us a powerful owned platform to showcase new product capabilities, amplify customer stories, and build community. These events also became a testing ground for messaging and product positioning, informing broader go-to-market strategy. This initiative had a lasting impact: it brought measurable ROI to event marketing, significantly boosted brand visibility, and strengthened customer engagement. It also showcased how tightly aligned strategy and execution - combined with the right data - can turn a historically unstructured channel into a predictable growth engine.

Work History

K

Marketing Advisor

Kwanzoo, Peoplebox, BetafeldProvide strategic marketing guidance across growth, demand generation, and go-to-market execution to accelerate pipeline for B2B startups.
C

Sr. Director of Demand Generation

Culture AmpLead demand generation across the company website, organic search, email marketing, nurture strategy, and account-based marketing (including events and content syndication programs).
G

VP of Growth Marketing

Gradle Inc.Jan 2022 - Jan 2023 • 1 yr 1 moLead a team of 12 - global field marketers, account-based marketer, digital marketers, web developer, and market development reps (MDRs). Oversight of all events (3rd party conferences, company-branded events, online events, webinars and trainings), organic search, paid media channels, account-based marketing, web operations, lead scoring, nurture strategy, and email marketing.

Education

T

The University of Texas at Austin

MBA, Marketing

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.