Top Talent like Patrick are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Patrick Delehanty

Growth Marketing Manager
Shopify
E-Commerce
Growth Marketing
A/B Testing
UX Strategy
Customer Relationship Management
Website Management
On-site SEO
Content Strategy
Klaviyo
Off-site SEO
Available for hire fromNegotiable
Contracts
Fractional Director of eCommerce & Growth
I'm a growth strategist and hands-on eCommerce expert with 15+ years of experience helping DTC and CPG brands scale across Shopify, Amazon, and beyond. Most recently, I served as Director of eCommerce at UCAN, where I led a full platform migration to Shopify Plus, doubled sitewide CVR, and built scalable programs for new customer acquisition, subscriptions, and retention. I thrive in strategy and execution — whether it's optimizing a Shopify funnel, building a retention engine, running site tests, or fixing friction across the customer journey. I'm especially drawn to brands that move fast, challenge conventions, listen to their customers, and focus on delivering real, lasting brand value. Let’s work together to turn high-intent traffic into long-term growth.

Projects

WooCommerce to Shopify Plus Migration & Retooling

Led the end-to-end migration of UCAN’s DTC website from a heavily constrained WooCommerce environment to a replatformed, performance-optimized Shopify Plus build — resulting in significantly improved conversion rates, better customer experience, faster site performance, and a foundation for scalable growth. Project Highlights: - Identified major limitations in WooCommerce, including poor site speed, plugin fragility, and lack of scalable integrations for personalization, A/B testing, subscriptions, and cross-sells - Planned and executed a full platform migration to Shopify Plus, overseeing site architecture, design overhaul, checkout optimization, and backend integrations - Rebuilt product page structure to align with buyer intent, sampling strategy, and education flows, improving UX and clarity at every stage - Implemented key Shopify apps (Rebuy, Stay.Ai, Gorgias, VWO, and others) to enable smarter bundling, post-purchase upsells, email flows, and customer support - Launched a completely new subscription program, integrated with our testing and email flows to improve retention and LTV - Worked cross-functionally with dev, design, and marketing to build flexible modules for rapid testing and future-proofing - Created A/B testing roadmap with VWO to continuously improve PDPs, CTAs, and checkout flows - Migrated analytics stack to GA4 and Looker Studio dashboards for more intuitive, business-driven reporting Results: - Increased non-sample PDP conversion rate from 4.5% to over 9% - Consistently held sample PDP conversion rates at 20%+ - Reduced bounce rate from 49% to 32% - Generated $800K+ in incremental revenue through upsells, cross-sells, and optimized sampling paths - Enabled dynamic merchandising, faster creative execution, and streamlined customer journeys across all product categories ** Limited by space, happy to share more insights when we chat! **See More

Work History

U

Director of eCommerce & Growth Strategy

UCANApr 2022 - Jul 2025 • 3 yrs 4 mosOversaw DTC, B2B, and Amazon growth strategies for a fast-scaling low-sugar sports nutrition brand Led end-to-end Shopify Plus migration from WooCommerce, including full site redesign, new PDP architecture, checkout optimization, and subscription program implementation Boosted non-sample product conversion rates from 4.5% to 9%+ through continuous CRO testing and UX improvements (VWO, Hotjar, GA4) Increased sample PDP conversion to 20%+ and improved post-sample customer conversion through Rebuy widgets and optimized email flows Generated $1m+ incremental revenue through cross-sells, upsells, bundling strategies, and post-purchase offers Built and launched a scalable new customer sampling program and aligned it with first-time buyer incentives and LTV-focused retention strategy Co-led Amazon storefront and paid strategy, helping refine A+ content, PDPs, and customer review analysis for content enhancements Developed internal reporting workflows in collaboration with data science team to move R&D and product development from intuition-based to customer-feedback-driven Upgraded internal operations and tools: implemented Slack, Gorgias, Ramp, VWO, and process documentation systems for increased efficiency and transparency Championed a culture of ownership, creative testing, and cross-functional collaboration across marketing, operations, and customer service
G

Director of Digital Strategy

GrahamSpencerApr 2021 - Apr 2022 • 1 yr 1 moRebuilt and led the digital division of a historically print-forward branding agency, introducing new service lines and digital capabilities Increased client leads and website traffic by 60% YoY through integrated web, SEO, content, and inbound strategies Introduced modern tools (Slack, Harvest, Trello) and Agile-lite workflows to upgrade team communication, time tracking, and project delivery Conducted audits and restructured reporting for legacy clients, many of whom had been with the agency for decades, to better align digital value with spend Designed and executed omnichannel digital strategies for clients across nonprofit, tourism, higher ed, and manufacturing sectors Managed content teams and coordinated with developers and designers to deliver web experiences aligned with business goals Advocated for and helped build a culture of innovation, adaptability, and accountability within a traditionally change-resistant environment Left due to structural limitations around budget flexibility and long-standing client expectations that capped growth potential
M

Marketing Manager (formerly Senior SEO)

Marcel DigitalOct 2012 - Apr 2021 • 8 yrs 7 mosPromoted from SEO Specialist to Marketing Manager based on thought leadership and consistent performance across major client accounts Grew qualified leads for the agency by 84% YoY through optimized funnel strategy, targeted marketing, and inbound content creation Managed cross-functional teams (SEO, dev, content, analytics, paid media) to deliver unified, data-backed strategies for enterprise and SMB clients Led SEO and content strategy for brands in healthcare, insurance, B2B SaaS, and ecommerce — with an emphasis on driving quality traffic, not just volume Published high-converting blog content that still ranks #1 for core industry keywords and drives inbound conversions years later Recognized as the #1 most-endorsed Moz Oracle worldwide (out of 50k+ members), boosting visibility and credibility for the agency Spearheaded digital campaigns that grew organic traffic 70–100% YoY for clients while improving conversion-focused KPIs Designed brand-level omnichannel strategies for clients like HUB International that led to 33% YoY lead growth and increased engagement Left to take on a broader, more strategic leadership role with P&L and cross-channel ownership

Education

E

Elmhurst University

Bachelor's degree, Marketing2010 - 2012
R

Rock Valley College

Associate's degree, Marketing2006 - 2008

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Fractional Director of eCommerce & Growth
I'm a growth strategist and hands-on eCommerce expert with 15+ years of experience helping DTC and CPG brands scale across Shopify, Amazon, and beyond. Most recently, I served as Director of eCommerce at UCAN, where I led a full platform migration to Shopify Plus, doubled sitewide CVR, and built scalable programs for new customer acquisition, subscriptions, and retention. I thrive in strategy and execution — whether it's optimizing a Shopify funnel, building a retention engine, running site tests, or fixing friction across the customer journey. I'm especially drawn to brands that move fast, challenge conventions, listen to their customers, and focus on delivering real, lasting brand value. Let’s work together to turn high-intent traffic into long-term growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Patrick are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Patrick Delehanty

Growth Marketing Manager
Shopify
E-Commerce
Growth Marketing
A/B Testing
UX Strategy
Customer Relationship Management
Website Management
On-site SEO
Content Strategy
Klaviyo
Off-site SEO
Available for hire fromNegotiable
Contracts

Projects

WooCommerce to Shopify Plus Migration & Retooling

Led the end-to-end migration of UCAN’s DTC website from a heavily constrained WooCommerce environment to a replatformed, performance-optimized Shopify Plus build — resulting in significantly improved conversion rates, better customer experience, faster site performance, and a foundation for scalable growth. Project Highlights: - Identified major limitations in WooCommerce, including poor site speed, plugin fragility, and lack of scalable integrations for personalization, A/B testing, subscriptions, and cross-sells - Planned and executed a full platform migration to Shopify Plus, overseeing site architecture, design overhaul, checkout optimization, and backend integrations - Rebuilt product page structure to align with buyer intent, sampling strategy, and education flows, improving UX and clarity at every stage - Implemented key Shopify apps (Rebuy, Stay.Ai, Gorgias, VWO, and others) to enable smarter bundling, post-purchase upsells, email flows, and customer support - Launched a completely new subscription program, integrated with our testing and email flows to improve retention and LTV - Worked cross-functionally with dev, design, and marketing to build flexible modules for rapid testing and future-proofing - Created A/B testing roadmap with VWO to continuously improve PDPs, CTAs, and checkout flows - Migrated analytics stack to GA4 and Looker Studio dashboards for more intuitive, business-driven reporting Results: - Increased non-sample PDP conversion rate from 4.5% to over 9% - Consistently held sample PDP conversion rates at 20%+ - Reduced bounce rate from 49% to 32% - Generated $800K+ in incremental revenue through upsells, cross-sells, and optimized sampling paths - Enabled dynamic merchandising, faster creative execution, and streamlined customer journeys across all product categories ** Limited by space, happy to share more insights when we chat! **

Work History

U

Director of eCommerce & Growth Strategy

UCANApr 2022 - Jul 2025 • 3 yrs 4 mosOversaw DTC, B2B, and Amazon growth strategies for a fast-scaling low-sugar sports nutrition brand Led end-to-end Shopify Plus migration from WooCommerce, including full site redesign, new PDP architecture, checkout optimization, and subscription program implementation Boosted non-sample product conversion rates from 4.5% to 9%+ through continuous CRO testing and UX improvements (VWO, Hotjar, GA4) Increased sample PDP conversion to 20%+ and improved post-sample customer conversion through Rebuy widgets and optimized email flows Generated $1m+ incremental revenue through cross-sells, upsells, bundling strategies, and post-purchase offers Built and launched a scalable new customer sampling program and aligned it with first-time buyer incentives and LTV-focused retention strategy Co-led Amazon storefront and paid strategy, helping refine A+ content, PDPs, and customer review analysis for content enhancements Developed internal reporting workflows in collaboration with data science team to move R&D and product development from intuition-based to customer-feedback-driven Upgraded internal operations and tools: implemented Slack, Gorgias, Ramp, VWO, and process documentation systems for increased efficiency and transparency Championed a culture of ownership, creative testing, and cross-functional collaboration across marketing, operations, and customer service
G

Director of Digital Strategy

GrahamSpencerApr 2021 - Apr 2022 • 1 yr 1 moRebuilt and led the digital division of a historically print-forward branding agency, introducing new service lines and digital capabilities Increased client leads and website traffic by 60% YoY through integrated web, SEO, content, and inbound strategies Introduced modern tools (Slack, Harvest, Trello) and Agile-lite workflows to upgrade team communication, time tracking, and project delivery Conducted audits and restructured reporting for legacy clients, many of whom had been with the agency for decades, to better align digital value with spend Designed and executed omnichannel digital strategies for clients across nonprofit, tourism, higher ed, and manufacturing sectors Managed content teams and coordinated with developers and designers to deliver web experiences aligned with business goals Advocated for and helped build a culture of innovation, adaptability, and accountability within a traditionally change-resistant environment Left due to structural limitations around budget flexibility and long-standing client expectations that capped growth potential
M

Marketing Manager (formerly Senior SEO)

Marcel DigitalOct 2012 - Apr 2021 • 8 yrs 7 mosPromoted from SEO Specialist to Marketing Manager based on thought leadership and consistent performance across major client accounts Grew qualified leads for the agency by 84% YoY through optimized funnel strategy, targeted marketing, and inbound content creation Managed cross-functional teams (SEO, dev, content, analytics, paid media) to deliver unified, data-backed strategies for enterprise and SMB clients Led SEO and content strategy for brands in healthcare, insurance, B2B SaaS, and ecommerce — with an emphasis on driving quality traffic, not just volume Published high-converting blog content that still ranks #1 for core industry keywords and drives inbound conversions years later Recognized as the #1 most-endorsed Moz Oracle worldwide (out of 50k+ members), boosting visibility and credibility for the agency Spearheaded digital campaigns that grew organic traffic 70–100% YoY for clients while improving conversion-focused KPIs Designed brand-level omnichannel strategies for clients like HUB International that led to 33% YoY lead growth and increased engagement Left to take on a broader, more strategic leadership role with P&L and cross-channel ownership

Education

E

Elmhurst University

Bachelor's degree, Marketing2010 - 2012
R

Rock Valley College

Associate's degree, Marketing2006 - 2008

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.