Top Talent like Parvez are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Parvez Lakha

Creative & Brand Strategist
Social Media Marketing Specialist
Content Marketing Manager
Hartford, CT, US
Influencer Marketing
Influencer Outreach
Budgeting
Marketing
Available for hire fromNegotiable
Contracts
Influencer Marketing, Creator Economy, Branded Entertainment Partnerships, Social Media
With over 15 years in influencer marketing, branded content, and social media, I lead influencer marketing & entertainment at Ketchum, guiding Fortune 500 clients like Gillette, Hyundai, and Freddie Mac to build impactful partnerships. I excel at aligning brand goals with influencer trends, driving results through data-driven strategy and authentic content. My expertise spans negotiating partnerships and executing innovative campaigns that enhance brand loyalty and engagement. Im passionate about crafting strategies that move the needle and deliver real value.

Work History

S

Consultant/freelance/fractional

Self-employed- Providing strategic consulting services for brands and agencies in influencer marketing and brand partnerships. - Advising brands on emerging trends in influencer marketing, including partnerships in music, CPG, and tech sectors to drive audience growth and brand engagement. - Created influencer marketing strategies for tech and lifestyle clients, driving awareness and engagement aligned with market trends. - Collaborating with agencies and brands to implement data-backed influencer marketing strategies, ensuring consistent brand alignment and driving measurable ROI.
K

Vice President, Influencer Marketing and Entertainment Partnerships

KetchumManaged influencer marketing and entertainment partnerships for clients including Gillette, Frito-Lay, Hyundai, and others. Key contributions include securing partnerships, executing campaigns, and increasing sales and brand exposure.
O

Director Brand Partnerships, Influencer Marketing, and Social Media

OxygenFeb 2021 - Nov 2021 • 10 mosDeveloped Oxygen's new visual and sonic brand identity and established partnerships to amplify brand presence.
L

Director, Global Influencer Marketing

LaunchmetricsSep 2018 - Feb 2021 • 2 yrs 6 mosLed global influencer marketing campaigns for clients like COVERGIRL and Dubai Tourism, delivering significant content pieces and impressions.
K

Senior Manager, Social Media & Influencer Marketing

Kenneth Cole ProductionsFeb 2016 - Sep 2018 • 2 yrs 8 mosDeveloped social media and influencer strategies, increasing followers and surpassing web traffic and revenue goals.

Education

C

Collège LaSalle, Montréal

Associate's degree, Marketing
N

Northwestern University

Certificate, Content Strategy
T

The Wharton School

Certificate, Gamification
F

Fashion Institute of Technology

Certificate, Sneaker Essentials
C

Canadian Marketing Association

Certificate, Digital Marketing2012

Similar Pangeans

Netanya Trimboli

Influencer Marketing • Strategic Planning • Creative Ideation • Campaign Oversight
PR and Comms • 20 years of exp. • Washington, DC, US

Greta Quintini

Freelance social media and influencer marketing manager. I execute campaigns, create UGC and put together strategies.
Social Media Marketing • Creative & Brand Strategy • Brand Partnership • Los Angeles, CA, US

Kalei Mahi

Innovative Marketing Leader specializing in influencer strategy, brand partnerships, and data-driven campaigns that drive engagement and growth
Brand Partnership • Creative & Brand Strategy • Content Marketing • 20 years of exp. • Torrance, CA, US

Matthew Alexander Boaten

Principal Creative Strategist - Digital, Social & Content Marketing
Creative & Brand Strategy • Content Marketing • User Research • 11 years of exp. • New York, NY, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Influencer Marketing, Creator Economy, Branded Entertainment Partnerships, Social Media
With over 15 years in influencer marketing, branded content, and social media, I lead influencer marketing & entertainment at Ketchum, guiding Fortune 500 clients like Gillette, Hyundai, and Freddie Mac to build impactful partnerships. I excel at aligning brand goals with influencer trends, driving results through data-driven strategy and authentic content. My expertise spans negotiating partnerships and executing innovative campaigns that enhance brand loyalty and engagement. Im passionate about crafting strategies that move the needle and deliver real value.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Netanya Trimboli

Influencer Marketing • Strategic Planning • Creative Ideation • Campaign Oversight
PR and Comms • 20 years of exp. • Washington, DC, US

Greta Quintini

Freelance social media and influencer marketing manager. I execute campaigns, create UGC and put together strategies.
Social Media Marketing • Creative & Brand Strategy • Brand Partnership • Los Angeles, CA, US

Kalei Mahi

Innovative Marketing Leader specializing in influencer strategy, brand partnerships, and data-driven campaigns that drive engagement and growth
Brand Partnership • Creative & Brand Strategy • Content Marketing • 20 years of exp. • Torrance, CA, US

Matthew Alexander Boaten

Principal Creative Strategist - Digital, Social & Content Marketing
Creative & Brand Strategy • Content Marketing • User Research • 11 years of exp. • New York, NY, US

Top Talent like Parvez are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Parvez Lakha

Creative & Brand Strategist
Social Media Marketing Specialist
Content Marketing Manager
Hartford, CT, US
Influencer Marketing
Influencer Outreach
Budgeting
Marketing
Available for hire fromNegotiable
Contracts

Work History

S

Consultant/freelance/fractional

Self-employed- Providing strategic consulting services for brands and agencies in influencer marketing and brand partnerships. - Advising brands on emerging trends in influencer marketing, including partnerships in music, CPG, and tech sectors to drive audience growth and brand engagement. - Created influencer marketing strategies for tech and lifestyle clients, driving awareness and engagement aligned with market trends. - Collaborating with agencies and brands to implement data-backed influencer marketing strategies, ensuring consistent brand alignment and driving measurable ROI.
K

Vice President, Influencer Marketing and Entertainment Partnerships

KetchumManaged influencer marketing and entertainment partnerships for clients including Gillette, Frito-Lay, Hyundai, and others. Key contributions include securing partnerships, executing campaigns, and increasing sales and brand exposure.
O

Director Brand Partnerships, Influencer Marketing, and Social Media

OxygenFeb 2021 - Nov 2021 • 10 mosDeveloped Oxygen's new visual and sonic brand identity and established partnerships to amplify brand presence.
L

Director, Global Influencer Marketing

LaunchmetricsSep 2018 - Feb 2021 • 2 yrs 6 mosLed global influencer marketing campaigns for clients like COVERGIRL and Dubai Tourism, delivering significant content pieces and impressions.
K

Senior Manager, Social Media & Influencer Marketing

Kenneth Cole ProductionsFeb 2016 - Sep 2018 • 2 yrs 8 mosDeveloped social media and influencer strategies, increasing followers and surpassing web traffic and revenue goals.

Education

C

Collège LaSalle, Montréal

Associate's degree, Marketing
N

Northwestern University

Certificate, Content Strategy
T

The Wharton School

Certificate, Gamification
F

Fashion Institute of Technology

Certificate, Sneaker Essentials
C

Canadian Marketing Association

Certificate, Digital Marketing2012

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.