Parth Joshi

Go-to-market Strategy

Brand Strategy

Advertising

Available for hire fromNegotiable

Contracts

I am a passionate marketing professional with 6+ years of experience in paid media, branding, and digital strategy. I specialize in driving growth and

I’m a passionate marketing professional with over six years of experience driving growth through strategic paid media campaigns, branding, and digital marketing. Throughout my career, I’ve specialized in crafting data-driven marketing strategies that deliver real results—whether it’s boosting conversions, optimizing ROI, or enhancing brand presence across platforms like Google Ads, Facebook, LinkedIn, and TikTok. What fuels my work is the challenge of turning insights into impactful campaigns and helping businesses grow through creative, customer-focused solutions.

Projects

Performance Marketing for a SaaS Product Launch

A SaaS startup offering B2B tools needed to acquire users and generate demo bookings. They had little experience with paid marketing and wanted measurable results quickly. What I Did? * Launched Google Search Ads targeting niche keywords and pain points. * Built a Meta campaign for cold acquisition and warm retargeting focused ondemos. * Created conversion-optimized landing pages for trial signups and demo requests. * Set up and managed tracking using Google Tag Manager and UTM tagging. * Tested different ad creatives and landing page variants for performance insights. Results Achieved! * 2.9x increase in demo bookings within 6 weeks. * Reduced cost per lead by 33% compared to initial tests. * Doubled trial sign-ups through refined targeting and messaging. * Built a growing email list of 5,000+ relevant prospects using lead magnets.See More

Real Estate Lead Generation Made Efficient with Meta Ads

A real estate company in a competitive metro market needed qualified leads for their residential project launches. They were new to digital marketing and lacked a performance-oriented ad strategy. What I Did? * Created a Meta Lead Gen campaign with location-specific targeting and strong CTAs. * Designed highly visual creatives highlighting the property’s USPs and affordability. * Set up an integrated lead flow to sync with the client’s CRM for real-time follow-ups. * Conducted weekly optimization based on CPL and lead quality feedback. * Built retargeting campaigns to bring back users who engaged but didn’t convert. Results Achieved! * Generated 400+ verified leads within the first month. * Achieved a 35% lower CPL than the industry average. * 60% of leads engaged within 24 hours due to CRM syncing and prompt follow-ups. * Increased on-site visit bookings by 45% compared to their previous approach.See More

Work History

Freelance Marketing Professional

Freelance Freelancer* Acted as a strategic advisor to businesses, offering tailored marketing solutions to address both day-to-day challenges and high-impact business issues. * Designed and implemented advanced multi-platform paid media strategies * Conducted comprehensive marketing audits, identifying growth opportunities and streamlining processes to optimize overall campaign performance. * Led brand transformation initiatives, crafting compelling narratives that strengthened brand equity and improved customer loyalty. * Provided mentorship and guidance to internal marketing teams, empowering them with actionable insights and best practices for sustained growth. * Spearheaded market research and competitor analysis to uncover untapped opportunities and ensure competitive positioning.

Paid Ads Specialist

Real Estate Project Solutions, LLCNov 2022 - Jul 2024 • 1 yr 9 mosAs a Paid Ads Specialist at REPS, I have had the privilege of working on diverse projects within our dynamic digital marketing agency. My role revolves around crafting and optimizing targeted paid advertising campaigns across various platforms to maximize our clients' online presence and drive measurable results. Key Responsibilities: 1. Campaign Strategy and Planning: - Develop comprehensive paid advertising strategies tailored to meet the unique objectives of each client. - Conduct thorough market research and competitor analysis to identify opportunities and refine targeting parameters. 2. Ad Creation and Copywriting: - Craft compelling ad creatives and engaging ad copy to capture the target audience's attention. - Ensure consistency in messaging and branding across different platforms. 3. Platform Expertise: - Proficiently manage paid campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others. - Stay updated on the latest features and algorithm changes to optimize campaigns accordingly. 4. Budget Management: - Efficiently allocate and manage advertising budgets to achieve the best possible return on investment (ROI). - Monitor and adjust bids to maintain cost-effectiveness while meeting performance goals. 5. Performance Analysis and Reporting: - Regularly analyze campaign performance using data analytics tools. - Provide detailed reports to clients, highlighting key metrics, trends, and actionable insights. 6. A/B Testing and Optimization: - Conduct systematic A/B testing to refine ad creatives, targeting parameters, and landing pages. - Continuously optimize campaigns based on performance data to enhance overall efficiency. 7. Stay Informed on Industry Trends: - Stay abreast of industry trends, emerging technologies, and best practices to implement innovative strategies. Driving Success through Analytics, Creativity, and Digital Expertise.

Search Marketing Specialist

Brand YouOct 2021 - Oct 2022 • 1 yr 1 moIn my capacity as a Search Marketing Specialist at Brand You, an esteemed digital marketing agency headquartered in Dublin, Ireland, I adeptly managed an array of clients spanning diverse industries. My role centered around crafting and executing strategic Paid marketing campaigns to optimize online visibility and drive tangible business results. Key Responsibilities and Achievements: 1. Strategic Search Campaigns: - Formulated and executed tailored search marketing strategies, aligning with the specific goals of clients across various industries. - Conducted thorough keyword research and competitor analysis to inform strategic decision-making. 2. Cross-Industry Expertise: - Successfully managed multiple clients representing a variety of sectors, adapting search strategies to suit the unique dynamics of each industry. - Maintained a deep understanding of industry-specific trends and search behavior. 3. Ad Copy and Landing Page Optimization: - Crafted compelling ad copy and optimized landing pages to enhance relevance and user experience. - Ensured consistency in messaging and brand representation across search platforms. 4. Platform Proficiency: - Expertly navigated search marketing platforms, including Google Ads & Bing Ads, to execute and optimize campaigns. - Stayed updated on platform features, algorithm changes, & best practices to maximize campaign performance. 5. Budget Management and ROI Optimization: - Efficiently managed advertising budgets, employing strategic bidding strategies to achieve optimal return on investment. - Monitored and adjusted campaign parameters to enhance cost-effectiveness while meeting performance objectives. 7. Vertical-Specific Campaign Management: - Successfully navigated diverse industries, tailoring search campaigns to address the unique challenges and opportunities within each vertical. - Maintained industry-specific expertise to fine-tune campaign strategies for optimal performance.

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I am a passionate marketing professional with 6+ years of experience in paid media, branding, and digital strategy. I specialize in driving growth and