Olivia Casey

Top Earner

Brand Development

Digital Marketing

Lead Generation

Digital Strategy

Email Marketing

Automation

Community Outreach

Facebook Business Pages

Klaviyo

MailChimp

TikTok

Instagram

Available for hire fromNegotiable

Contracts

Data-driven marketer specializing in email marketing, social media management, and lead generation strategy.

I'm a results-driven, quick learning Marketing Specialist with extensive experience leading multi-channel marketing initiatives, campaign automation, and brand strategy across B2B and B2C audiences. Throughout my career, I’ve maintained a proven track record of increasing engagement and conversion rates through data-driven strategy and CRO. I’m proficient and adept at directing PPC campaigns, social media strategies, and email marketing—delivering measurable impact in revenue, engagement, and conversions.

Projects

Vastian Email Marketing Strategy

Vastian partnered with me to elevate the performance and reliability of their email marketing program. I owned end-to-end execution, including audience acquisition and segmentation, workflow setup, strategic planning, campaign creation, design, scheduling, and full performance reporting. My Role - Built and maintained segmented audience lists for targeted outreach - Designed and developed all email creative and layouts - Managed campaign scheduling and automation flows - Led strategy for messaging, timing, and audience targeting - Monitored deliverability and performance to optimize continuously - Performed A/B Testing and presented analytics reports Key Results for 2025 - +17,000 new subscribers (5000 in organic sign-ups/lead magnet acquisition, 12,000 purchased market-researched cold-list audience segments - ~89,700 total sends across targeted and large-volume deployments - 95%+ average delivery rate, reflecting healthy list management and strong sender reputation - ~19% average open rate on high-volume campaigns, aligned with strong subject line strategy and segmentation - Just under 9% total CTR, indicating highly relevant and engaging content - ~24% CTOR, demonstrating strong alignment between messaging and user intent Impact Through improved segmentation, strategic content development, and consistent optimization, Vastian saw stronger engagement across the funnel. High CTOR and CTR metrics highlight the effectiveness of content strategy and email design, while the delivery rate reflects robust audience management. See More

Email Marketing & Automation

My email marketing experience spans the start-to-finish process, from brainstorming to building to analyzing results. Leveraging ESPs and CRMs to create automation workflows and cross-functional campaigns for lead generation, I drive data-driven decision making and industry research to create segmented audiences and build targeted content and campaigns across hard-to-access markets, nurture audiences, and new subscribers.See More

Social Media Marketing

I have over 5 years of combined experience as a social media manager, data analyst, and graphic designer across B2B and D2C industries, spanning from art to healthcare. I'm quick to scope out and capitalize on trends and approaches for organic and paid growth within individual platforms, and proficient in developing dynamic creative to build brand voice and online communities.See More

Project Fortress Growth Marketing Strategy

A legal tech startup developing an integrated AI-powered platform for transaction management and legal processes. The company needed to establish their market presence and generate awareness among legal professionals and enterprise clients. The Challenge The startup had: - No established marketing infrastructure or channels - Limited brand awareness in a competitive legal tech space - No content library or marketing assets - Undefined target audiences and customer personas - No systematic approach to reaching potential clients The Ask: Build a comprehensive marketing function from the ground up that would establish market presence, drive website traffic, and create sustainable growth channels. My Approach As Growth Marketing Manager, I developed and implemented a full-scale marketing strategy across multiple channels: Strategic Foundation - Audience Development: Created detailed customer personas and ICPs to guide all marketing initiatives - Content Strategy: Built comprehensive content libraries including blogs, articles, press releases, media kits, one-pagers, and eBooks - Channel Architecture: Established and optimized key marketing channels from scratch The Results Website Performance (Google Analytics) - 389% increase in Active Users - 417% increase in Event Count - 377% increase in New Users LinkedIn Organic Growth - 1,229% increase in Reach - 1,230% increase in Views - 57% follower growth rate with 100% retention - 5.8% engagement rate (nearly 2x the industry average of 2-3%) - 1,461% increase in Total InteractionsSee More

Work History

Marketing Specialist

Cranial Technologies, Inc.-Managed and directed marketing campaigns within the healthcare industry, building quality content compliant with FDA regulations. Built and managed automations through platforms/CRMs, optimizing data acquisition, lead generation, and conversions. Built email templates/dynamic content and website/landing pages with custom HTML/CSS -Developed targeted email campaigns, specializing in hard-to-access and competitive markets for B2B and B2C segmented audiences. Created, implemented and managed email campaign calendar through CRM and platforms, directing creation to delivery, including content development, scheduling, and reporting to stakeholders. Identified pain points, exceeding industry standards for open and engagement metrics by 10% within first 3 months of leading email campaign automation. -Developed creative content for digital, email, print collateral, video and content libraries. Directed full campaign automation/integrations, including development of drip/nurture campaigns, pilots for brand awareness, A/B tests for segmentation and content, and market/data research for customer personas in B2B and D2C audiences -Managed and optimized company profiles across marketing channels, ensuring consistent voice, style, and branding. Presented and executed platform-specific strategies to maximize visibility and reach, performing research and updates. -Designed visually engaging content, including graphics, videos, and digital assets to enhance brand identity across digital, social media, and print channels. -Collected, organized, and analyzed data from social media campaigns and content performance to track key metrics and KPIs, assess effectiveness, and inform future strategies. Conducted social media audits and prepared insights, reports and presentations of data to stakeholders to illustrate content improvements, engagement strategies, and overall performance.

Marketing Coordinator

Santa Fe WorkshopsJun 2021 - Apr 2024 • 2 yrs 11 mos- Created, managed, and directed the brand’s primary newsletter and targeted email campaigns, generating over 80% quarterly revenue - Crafted strategy and content for email, social media, print collateral, digital materials, video, and presentations. Directed full campaign automation, including development of drip/nurture campaigns, pilots for brand awareness, and A/B tests for segmentation and content - Developed and directed influencer marketing workflows and budgets for social media, including CRM integration for automated notifications and updates, developed and organized shared libraries and templates for content creation, and directed brand guidelines and materials for partnerships - Facilitated webinar content creation and development, including market research on topics and industry trends, scheduling and registration email journeys and automations, and moderation for live and pre-recorded events. Collaborated with guests and internal teams to develop relevant, targeted content for brand audiences - Created, edited, and distributed weekly email newsletters, blog posts, social media content, and other marketing collateral. Managed copywriting, editing, and graphic design across media channels and content library, ensuring content was error-free and on-brand before distribution.

Course Facilitator

Santa Fe WorkshopsManagement of Zoom platform; assist instructors and students in both technical and creative avenues; organize submissions, images, and content; communicate deadlines and provide weekly availability for troubleshooting and outside-of-sessions assistance

Course Coordinator

Santa Fe WorkshopsJun 2021 - Aug 2021 • 3 mosAdministrative -Managing and maintaining weekly schedule for classes -Orienting students and instructors for class flow -Organizing and communicating with locations and models for shooting -Communicating logistics, transportation and payments to parties/partners Photography -Troubleshooting/assisting with in-the-field camera direction and post-processing/editing software workflows -Shooting daily class events and participant experiences for marketing and AV Media Manager -Compiling and organizing files/images for daily review -Selecting and sequencing photos for formal presentation -Create weekly video slideshow of highlighted work

Freelance Photographer

Freelance, self-employed-Photo Shoots -Photo Editing -Photo Retouching

Website Editor and Product Handler

The Blue RoseNov 2020 - Jul 2022 • 1 yr 9 mosDaily workflow includes: -Managing and updating website with inventory/product updates -Creating listings for new products, including producing/editing images for social media, product photography, as well as writing descriptions and managing of collections and website organization -Customer service; upkeep and organization of storefront

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

Top EarnerHas earned $10k+ on Pangea.

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Education

University of Louisville

Bachelor of Fine Arts - BFA, 2D Studio Art, Concentration in Photography2015 - 2019

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