Niani Primm

I’m a Product, Graphic and UX/UI Designer with 4+ years of experience delivering accessible, user-centered designs across SaaS, nonprofit, and government platforms. My work blends UI/UX design, content strategy, and design systems thinking. I help teams scale intuitive products and experiences. I’ve led cross-functional projects from ideation to launch, collaborating with engineers, researchers, and stakeholders to deliver responsive, WCAG-compliant solutions.

Projects

Niani Primm Portfolio

Blossom Locator

The goal of this project is to design a user-friendly interface for finding cherry blossom viewing spots. This will include gathering information on popular cherry blossom viewing locations, as well as incorporating user input to allow for personalized recommendations. The project will involve the following steps: Research popular cherry blossom viewing spots and gather information such as location, peak bloom dates, and amenities. Design a user-friendly interface that allows users to easily search for and filter viewing spots based on their preferences, such as location, peak bloom dates, and amenities. Develop a personalized recommendation system that takes into account user preferences and browsing history. Test the interface with a small group of users to gather feedback and make any necessary improvements. Implement any final changes and launch the final product. The end result will be a user-friendly interface that makes it easy for individuals to find and plan their cherry blossom viewing experiences.See More

Work History

Graphic Designer

Sheridan CollegeIntegrated digital deliverables for the company's social media platforms such as Twitter, Facebook, etc. Weekly content consisted of social media posts, design compositions and graphics. Brand guidelines were followed in the new design and redesigns in Adobe Creative Suite programs and Figma Collaboration with the Marketing Coordinator on future design concepts had been maintained on a regular basis, and final design presentations were presented for constructive feedback. Because of proper adherence to branding requirements and successful time management, project deliverables were completed on schedule and to 90% of the client's satisfaction.

Graphic Designer

The shoebox projectJun 2022 - Aug 2022 • 3 mosCohesive digital goods were created for the women’s nonprofit organization. Social media platforms, holiday photos, volunteer design templates, and social media postings on Twitter and Instagram were all used to generate awareness of issues impacting women who are homeless or at risk.

Freelance UI/UX Designer

Self EmployedSep 2019 - Sep 2022 • 3 yrs 1 moUsing the principles of interactive design, projects for a variety of clients in the UX/UI design industry were conceptualised. To provide clients with the finest design and final deliverables possible, we used wireframing, mock-ups, user research, design concepts like usability, along with other technical skills taught in prior Interaction Design courses.

Design Analyst

GoodselfResponsible for conducting research and analysis on various health support groups and experts, and utilizing the findings to create and implement design solutions that meet the needs of clients and stakeholders. The role of design analyst involves working closely with the design team, as well as other departments, to understand project requirements and develop conceptual designs that are both functional and visually appealing.

Education

Sheridan College

Bachelor's Degree, Interaction DesignSep 2020 - May 2024

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