Natali Williams

Project Manager

Creative & Brand Strategist

Copywriter

Bedford, NH, US

Event Marketing

Event Management

Event Planning

Event Coordination

Journalism

Digital Marketing

Brand Strategy

Brand Development

Brand Identity

Writing

Content Planning

Content Management

Content Development

Content Creation

Content Writing

Available for hire fromNegotiable

Contracts

Unlocking your YOU: intuitively mastering your uniqueness & niche to write compelling content and brand identities.

With vast experience in the hospitality industry and as a project manager, my key professional pillars include people skills, time management, attention to detail, and problem solving. Launching freelance as a consultant offering an array of writing styles and forms, brand building, design + strategy, and event/travel planning. Experience the transformative power of storytelling as I unravel the essence of individuals, translating their unique identities into immersive and captivating brand narratives. With a strong emphasis on writing, a discerning eye for design, and a talent for strategic project management, I excel in crafting compelling content that breathes life into audiences experiences.

Projects

Digital Marketing: Content Writing +PR

As a recent PR and content writer, I thrive on crafting engaging and impactful content for various clients. One of my key responsibilities is writing and editing 6 monthly blog posts for a gut-friendly flour brand, where I delve into fun and creative new recipes while setting the stage with seasonal and personal introductory paragraphs to ignite inspiration and captivate readers. Alongside blog writing, I take charge of crafting several monthly newsletters and delivering compelling copy for 8 promotional emails and 24 notifications, ensuring that each piece resonates with the target audience. Beyond these core tasks, I expanded my role to include press release formulation and public relations management for clients at The Social HQ. This new sector of business was an exciting venture that I built from the ground up, leveraging my expertise in creating compelling content and establishing strong brand narratives. My comprehensive skill set encompasses blog writing, copywriting, email marketing, content writing, and public relations, allowing me to provide a holistic approach to meet the diverse needs of clients. Through my work, I aim to create impactful and persuasive narratives that resonate with audiences, drive engagement, and elevate brands to new heights.See More

Event Planning

As an event planner, I specialize in planning, coordinating, and producing 8-10 high-quality events per year with attendance ranging from 150 guests and budgets ranging from 70k to 200k. With a focus on meticulous planning, I work closely with clients for 6-12 months, managing budgets, reviewing contracts, designing event concepts, and coordinating timelines. Additionally, I excel in social media management, developing quarterly content plans and strategies across platforms such as Instagram, TikTok, and LinkedIn. I also provide executive assistance on approximately 15 high-stakes projects annually, offering support in travel coordination, client and vendor communication, and on-site management. With my graphic design expertise, I create visually appealing materials like signage and itineraries to enhance the event experience. Through my portfolio, you'll see my dedication to delivering exceptional results, attention to detail, and the ability to create unforgettable experiences.See More

Online Magazine

Created a publication based around liquor licensing trends, alcohol trends, the landscape of hospitality throughout the pandemic. The goal was to collaborate with other major companies for visibility and be the #1 resource for liquor license advising. Co-designed the publication from the ground up, working on the messaging and publicizing, ghost wrote 2-5 articles per month, edited according to deadlines, finalized publishing, and shared & exported. Exceeded engagement goals by 50%. The publication is still up and running! We made several relationships with key stakeholders in Massachusetts, opening up 10-15 new business opportunities for the company with the 2021 census.See More

Boutique Content + Styling

As the Chief of Marketing, I oversee content creation, sales, and buying and styling. Operating by appointment only, we offer a personalized shopping experience. Our goal is to clear out existing inventory to make room for your curated styles, combining the latest trends with timeless elegance. With a focus on quality and European sophistication, this boutique aims to become the go-to destination for fashion enthusiasts seeking styles that you can only find in Italy. See More

Content Writing, Social Media Curation, and Brand Development

Throughout my career as a creative in content writing, social media curation, and brand development, I have consistently been entrusted with capturing the essence of clients and businesses. My journey began as the VP of Recruitment for my sorority, where I was responsible for shaping our brand identity, coordinating daily themes, designing graphics for presentations, organizing events, and delivering speeches. I played a pivotal role in selecting new members and ensuring our overall presentation was on point. Later, at Toast Inc., I demonstrated my leadership skills by training three mentees on sales techniques and aligning them with Toast's brand image. Additionally, I contributed to the development of Weven, a wedding planning software, where I collaborated with engineers to identify scalable features and effectively market to our target audience. I also built my own client portfolio. At Liquor License Advisor, I excelled as a project manager by optimizing internal operations, establishing an online magazine, and achieving significant growth and efficiency improvements. I even implemented a team onboarding process and wellness program. During my time at Mavinhouse Events, as an independent contractor, I successfully built my personal brand and social media presence, collaborated with PR companies, and had my work featured in various publications. Lastly, at a digital marketing agency, I skillfully handled content writing for multiple clients, managing blog pieces, email copy, press releases, influencer deals, and internal operations. My diverse experiences have honed my expertise in content creation, social media management, and brand development, making me a valuable asset for any freelance opportunity in this field.See More

Work History

Communications Specialist

The Social HQServe as executive administrator, creating + implementing all processes for operations, onboarding, scheduling, and communications practices. Delivering content & copywriting for 8 blog posts, 8 promotional emails, 24 notifications monthly. Built public relations program for clients including biweekly press release formulation & distribution, calendar event submissions, and media relationships, increasing brand visibility by 30%.

Event Planner

Mavinhouse EventsPlan, coordinate and produce 8-10 events per year with ~150 attendees and budgets ranging 70-200k. Execute 6-12 mo. planning with client & budget management, contract review, design, and timeline coordination. Create quarterly plan for social media content & strategy across Instagram, TikTok, and LinkedIn. Deliver executive assistance on ~15 higher stakes projects per year; contribute 10% of overall execution on travel & transportation, direction & communication with clientele & vendors, day-of management.

Director of Strategic Projects

Liquor License AdvisorJul 2020 - Apr 2022 • 1 yr 10 mosDIRECTOR OF STRATEGIC PROJECTS 2021-2022 Production of 25 brochures, proposals, infographics, and presentations surrounding the company's vision and mission to pitch to Town Councils. Obtained 20-100 signatures through community outreach in support of new development. 100% proposals granted, building new revenue stream for business. Created a performance reporting template, achieving a 20% increase in team efficiency and project completion, along with 10% company growth. SPECIAL PROJECTS MANAGER 2020-2021 Served as executive assistant and features writer and editor. Designed, ghost wrote, edited, and launched 25+ page online magazine. Exceeded engagement goals by 50%. Increased office efficiency by 25% through overhauling and restructuring the company's website, communications, processes, and filing systems. Built and implemented employee training manual, wellness program, and newsletter.

Venue Partnerships Representative

WevenFeb 2020 - May 2020 • 4 mosJust before the pandemic hit, I began working for this wedding planning startup that invented a platform for nontraditional venues to fully plan and execute weddings & events. In my time there, I helped navigate market strategy, positioning, app development, and built a book of business. It introduced me to the world of events and gave me a very close inside look at what it takes to scale a startup. It has now been acquired by The Knot.

Business Development Representative

Toast Inc. Jun 2019 - Mar 2020 • 10 mosCollaborated with 2 Field Account Executives using outbound strategy, setting ~20 meetings per month. Exceeded sales targets for 3 consecutive months. Launched 18 restaurants on Toast POS. Trained and mentored 2 new sales associates, providing weekly coaching and feedback.

Director, VP of Recruitment

Alpha Phi FraternityAug 2017 - May 2019 • 1 yr 10 mos- Dictated the brand identity of the sorority and shaped how we presented ourselves - Matched potential members based on compatibility and fostered meaningful connections - Created and executed five captivating daily themes, coordinating outfits and visuals - Designed engaging graphic presentations for chapter meetings - Transformed event spaces with meticulous decorations and enticing food arrangements - Curated activities that captivated attendees and left a lasting impression - Delivered impactful speeches for our philanthropy day that showcased the sorority's values and spirit - Made crucial decisions regarding member selection, shaping the future of the organization - Seamlessly blended brand management, event coordination, and design expertise - Elevated the recruitment process into an unforgettable journey of connection and empowerment

Writer

Society19Aug 2016 - May 2017 • 10 mosWriter, Editor and Social Media Manager for a semester at this online lifestyle publication! Diving into all things pop culture and campus rec while attending the University of New Hampshire and studying Communication with a focus in Business.

Education

University Of New Hampshire

Bachelor's Degree, Communications, Business Admin focusAug 2015 - May 2019

Bedford High School

DiplomaSep 2011 - Jun 2015

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