Top Talent like Mercy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mercy Kassa

Creative & Brand Strategist
New York, NY, US
Marketing Strategy
Content Development
Campaign Marketing
Brand Strategy
Available for hire fromNegotiable
Contracts
Creative Marketing Manager & Storyteller | Crafting Engaging Narratives | Instigating Strategic Innovation
Experienced Copywriter & Creative Strategist with a demonstrated 10-year history in the marketing and advertising industry. Specializes in strategic marketing, client management, and media relations. Skilled in research, analysis, and strategic planning, with a focus on crisis communications, reputation management, and overall business success. Writing Portfolio: https://themercykassa.journoportfolio.com/

Work History

F

Editorial Strategist

FreelanceCreating and executing media and journalism strategies for a diverse clientele, including Bandcamp, CBC Creative, The Miranda Family Foundation, and BLM Global. Ensuring brand consistency and alignment with client goals, leading to a 50% increase in click conversion rates. Overseeing daily project-management activities and liaising with external partners, utilizing data-driven insights and cross-team collaboration to optimize content messaging for maximum business impact. Developing and managing a content calendar that increased quarterly blog posts output by 50%, utilizing SEO tools like Ahrefs and SEMrush to boost organic traffic by 35%.
T

Strategic Account Executive

Team FridayJul 2021 - Jul 2022 • 1 yr 1 moAdvised and implemented end-to-end campaign processes, delivering impressive results of 20MM+ impressions per pandemic-related crisis management campaign round. Formulated strategic partnerships with paid media vendors, leveraging negotiation skills to secure mutually beneficial agreements and cultivate enduring relationships. Co-authored the shaping and implementing of comprehensive marketing strategies encompassing both digital and out-of-home channels. Achieved remarkable growth of 40% in audience engagement across various social media platforms, driving brand visibility and enhancing customer interactions. Influenced the launch and execution of a high-impact county-wide vaccination campaign, spearheading the production of over 20 compelling short-form interviews. Effectively communicated strategic vision to clients, adeptly managing client interactions, and fostering enduring partnerships built on trust and shared objectives. Fostered successful revenue growth of 46% by nurturing relationships with new and existing accounts, delivering tangible value and forging robust connections. Acted as a proficient liaison between internal stakeholders and external partners, ensuring seamless communication and collaboration to drive flawless campaign implementations.
T

Digital + Social Media Strategist

Team FridayApr 2017 - Jun 2021 • 4 yrs 3 mosDeveloped and implemented compelling verbal and visual content strategies across multiple social media platforms, resulting in an average growth of 40% in digital audience engagement. Drove brand awareness and contributed to business objectives through impactful social media campaigns. Demonstrated highly skilled digital knowledge and web literacy through various tools such as, Word, Excel, Google Drive Suite, Powerpoint, Adobe Suite, Acrobat Professional, and iMovie. Led the execution of data-driven digital advertising campaigns, delivering comprehensive recap reports and identifying renewal opportunities for clients. Leveraged strategic insights to optimize campaign performance, increase brand visibility, and drive measurable business results with integrity and accountability to initially outlined channel benchmarks. Crafted and communicated brand narratives effectively, ensuring consistent messaging and storytelling aligned with business objectives. Managed content calendars to ensure timely and relevant content distribution, maximizing audience reach and engagement. Created and presented performance reports blending campaign analytics with strategic insights, providing actionable recommendations to clients for driving business growth. Collaborated cross-functionally with creative and marketing teams to deliver cohesive and business-oriented social media strategies.
A

Copywriter & Copyeditor

Azla VeganApr 2015 - May 2016 • 1 yr 2 mosProduced compelling verbal content for diverse marketing assets, increasing click-open engagement by 63%, including email newsletters, event descriptions, website content, social media captions, and company campaigns. Consistently maintained brand voice and effectively communicated key messaging for all restaurant-related businesses. Demonstrated leadership in driving excellent customer service and increasing retention by 36% by coaching and role modeling, incorporating customer feedback to continuously reinforce and improve the quality of service. Ensured a positive customer experience and maintained high standards of customer satisfaction. Exhibited strong supervisory skills by overseeing dining table set-up for various event types, adhering to strict service standards. Efficiently managed resources and ensured the preparedness of dining areas to accommodate diverse guest requirements. Expertly handled complaints, settled disputes, and resolved grievances to effectively address customer concerns and maintain a positive customer environment. Skillfully managed challenging situations, prioritizing customer satisfaction and fostering strong customer relationships.
G

Marketing Specialist and Merchandising Strategist

Gap Inc./ Banana RepublicAug 2013 - Jul 2015 • 2 yrsDeveloped and executed strategic in-store presentation strategies across three departments, implementing seasonal swaps and efficient overnight stock replenishments. Ensured optimal product availability and enhanced the visual appeal of the store, contributing to a seamless and engaging customer experience. Systemized surpassing annual sales goals of $7M and $10M, driving year-to-date sales increases of 9%. Implemented proactive sales cycle plans by strategically placing promotions, point-of-sale materials, and optimizing product visibility to maximize sales performance and revenue growth. Leveraged strategic merchandising techniques to optimize store displays and overall appearance, elevating the brand image and customer perception. Maintained display integrity by promptly removing damaged, out-of-code, not-in-set, and discontinued items, ensuring a cohesive and visually appealing shopping environment. Demonstrated keen attention to detail by meticulously inspecting merchandise for quality and strategically arranging displays for optimal impact on the sales floor. Effectively communicated merchandising needs to the store manager, providing valuable insights for continuous improvement. Additionally, delivered exceptional customer service by addressing inquiries regarding store merchandise, department information, and pricing, enhancing the overall customer experience.
B

Store Associate and Keyholder

Byas and LeonPromoting brand awareness as a key third-space in the community by performing end-to-end customer service. Adept knowledge of Shopify. Developing and facilitating community-focused programming such as art and education events in collaboration with local curators, tastemakers, and brands providing in-kind sponsorship with food and spirits. Routinely liaising with other small business owners within and outside of the Tompkins Avenue Merchants Association, local and city government officials, and non-profit stakeholders, to identify and solve problems within the Central Brooklyn business sector and our broader community.

Education

B

Biola University

Psychology & Sociology

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Creative Marketing Manager & Storyteller | Crafting Engaging Narratives | Instigating Strategic Innovation
Experienced Copywriter & Creative Strategist with a demonstrated 10-year history in the marketing and advertising industry. Specializes in strategic marketing, client management, and media relations. Skilled in research, analysis, and strategic planning, with a focus on crisis communications, reputation management, and overall business success. Writing Portfolio: https://themercykassa.journoportfolio.com/

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Mercy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mercy Kassa

Creative & Brand Strategist
New York, NY, US
Marketing Strategy
Content Development
Campaign Marketing
Brand Strategy
Available for hire fromNegotiable
Contracts

Work History

F

Editorial Strategist

FreelanceCreating and executing media and journalism strategies for a diverse clientele, including Bandcamp, CBC Creative, The Miranda Family Foundation, and BLM Global. Ensuring brand consistency and alignment with client goals, leading to a 50% increase in click conversion rates. Overseeing daily project-management activities and liaising with external partners, utilizing data-driven insights and cross-team collaboration to optimize content messaging for maximum business impact. Developing and managing a content calendar that increased quarterly blog posts output by 50%, utilizing SEO tools like Ahrefs and SEMrush to boost organic traffic by 35%.
T

Strategic Account Executive

Team FridayJul 2021 - Jul 2022 • 1 yr 1 moAdvised and implemented end-to-end campaign processes, delivering impressive results of 20MM+ impressions per pandemic-related crisis management campaign round. Formulated strategic partnerships with paid media vendors, leveraging negotiation skills to secure mutually beneficial agreements and cultivate enduring relationships. Co-authored the shaping and implementing of comprehensive marketing strategies encompassing both digital and out-of-home channels. Achieved remarkable growth of 40% in audience engagement across various social media platforms, driving brand visibility and enhancing customer interactions. Influenced the launch and execution of a high-impact county-wide vaccination campaign, spearheading the production of over 20 compelling short-form interviews. Effectively communicated strategic vision to clients, adeptly managing client interactions, and fostering enduring partnerships built on trust and shared objectives. Fostered successful revenue growth of 46% by nurturing relationships with new and existing accounts, delivering tangible value and forging robust connections. Acted as a proficient liaison between internal stakeholders and external partners, ensuring seamless communication and collaboration to drive flawless campaign implementations.
T

Digital + Social Media Strategist

Team FridayApr 2017 - Jun 2021 • 4 yrs 3 mosDeveloped and implemented compelling verbal and visual content strategies across multiple social media platforms, resulting in an average growth of 40% in digital audience engagement. Drove brand awareness and contributed to business objectives through impactful social media campaigns. Demonstrated highly skilled digital knowledge and web literacy through various tools such as, Word, Excel, Google Drive Suite, Powerpoint, Adobe Suite, Acrobat Professional, and iMovie. Led the execution of data-driven digital advertising campaigns, delivering comprehensive recap reports and identifying renewal opportunities for clients. Leveraged strategic insights to optimize campaign performance, increase brand visibility, and drive measurable business results with integrity and accountability to initially outlined channel benchmarks. Crafted and communicated brand narratives effectively, ensuring consistent messaging and storytelling aligned with business objectives. Managed content calendars to ensure timely and relevant content distribution, maximizing audience reach and engagement. Created and presented performance reports blending campaign analytics with strategic insights, providing actionable recommendations to clients for driving business growth. Collaborated cross-functionally with creative and marketing teams to deliver cohesive and business-oriented social media strategies.
A

Copywriter & Copyeditor

Azla VeganApr 2015 - May 2016 • 1 yr 2 mosProduced compelling verbal content for diverse marketing assets, increasing click-open engagement by 63%, including email newsletters, event descriptions, website content, social media captions, and company campaigns. Consistently maintained brand voice and effectively communicated key messaging for all restaurant-related businesses. Demonstrated leadership in driving excellent customer service and increasing retention by 36% by coaching and role modeling, incorporating customer feedback to continuously reinforce and improve the quality of service. Ensured a positive customer experience and maintained high standards of customer satisfaction. Exhibited strong supervisory skills by overseeing dining table set-up for various event types, adhering to strict service standards. Efficiently managed resources and ensured the preparedness of dining areas to accommodate diverse guest requirements. Expertly handled complaints, settled disputes, and resolved grievances to effectively address customer concerns and maintain a positive customer environment. Skillfully managed challenging situations, prioritizing customer satisfaction and fostering strong customer relationships.
G

Marketing Specialist and Merchandising Strategist

Gap Inc./ Banana RepublicAug 2013 - Jul 2015 • 2 yrsDeveloped and executed strategic in-store presentation strategies across three departments, implementing seasonal swaps and efficient overnight stock replenishments. Ensured optimal product availability and enhanced the visual appeal of the store, contributing to a seamless and engaging customer experience. Systemized surpassing annual sales goals of $7M and $10M, driving year-to-date sales increases of 9%. Implemented proactive sales cycle plans by strategically placing promotions, point-of-sale materials, and optimizing product visibility to maximize sales performance and revenue growth. Leveraged strategic merchandising techniques to optimize store displays and overall appearance, elevating the brand image and customer perception. Maintained display integrity by promptly removing damaged, out-of-code, not-in-set, and discontinued items, ensuring a cohesive and visually appealing shopping environment. Demonstrated keen attention to detail by meticulously inspecting merchandise for quality and strategically arranging displays for optimal impact on the sales floor. Effectively communicated merchandising needs to the store manager, providing valuable insights for continuous improvement. Additionally, delivered exceptional customer service by addressing inquiries regarding store merchandise, department information, and pricing, enhancing the overall customer experience.
B

Store Associate and Keyholder

Byas and LeonPromoting brand awareness as a key third-space in the community by performing end-to-end customer service. Adept knowledge of Shopify. Developing and facilitating community-focused programming such as art and education events in collaboration with local curators, tastemakers, and brands providing in-kind sponsorship with food and spirits. Routinely liaising with other small business owners within and outside of the Tompkins Avenue Merchants Association, local and city government officials, and non-profit stakeholders, to identify and solve problems within the Central Brooklyn business sector and our broader community.

Education

B

Biola University

Psychology & Sociology

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.