Matthew Vargas

UI Designer

Atlanta, GA, US

Prototyping

User Personas

Wireframing

Attention to Detail

User Research

Available for hire fromNegotiable

Contracts

Vision-Driven UX/UI Designer & Illustrator | Crafting Engaging Print & Interactive Digital Experiences

I'm a vision-driven UX/UI Designer with over 6 years of experience, specializing in UI libraries, web/print design, and illustration. Skilled in crafting intuitive interfaces and high-fidelity prototyping, I excel in user research, persona creation, and design iteration for optimal engagement. Currently, at Southern Company Gas, I focus on visually appealing and user-friendly web and print designs. My expertise in data analysis and design optimization has led to significant improvements in client profitability and engagement. Originally from Tampa, FL, now based in Atlanta, GA, I hold a BFA in Illustration. In 2019, I joined Carter's and developed a successful line of boys' clothing for Target, resulting in a 16% increase in retail sales and a 12% increase in digital sales.

Work History

Senior Graphic Designer

Southern Company GasCreate print and digital visuals, focusing on cohesive web content and HTML emails. Produce 150+ marketing materials in Adobe InDesign including billboards, manuals, and social media graphics, driving engagement. Expand UI icon library with 50+ elements, boosting visual design and brand impact.

Digital Production Artist

Rooms To GoApr 2023 - Sep 2023 • 6 mosPrepared production files in Photoshop with color correction, image optimization, and proofreading. Created UI elements in Figma for over 10 seasonal sales campaigns for web and mobile platforms. Expanded customer outreach through creating assets for robust campaigns, contributing to the company’s $1.48 billion annual revenue.

Graphic Designer

160over90Aug 2021 - Mar 2023 • 1 yr 8 mosDesigned and strategized 20+ brand activations for Hennessy, Visa, and Coca-Cola, overseeing programming, set layouts, signage, and murals. Led design of presentation decks, style guides, and educational materials for DIRECTV Sports. Exceeded attendance by 48,000 at NYC’s Wine & Food Festival with Capital One activation.

Assistant Graphic Designer

Carters Inc.Oct 2019 - May 2021 • 1 yr 8 mosConceptualized and designed 20+ apparel styles in Illustrator each season for Carter’s ‘Just One You’, informed by market research. Contributed to 16% retail sales growth through impactful design and strategy. Achieved a 12% increase in digital sales, showcasing the designs’ impact on brand growth.

Illustrator and Brand Ambassador

Ringling College of Art and DesignJan 2019 - May 2021 • 2 yrs 5 mosCreated logos, icons, and posters for Wet Dog Corp., a virtual reality game sponsored by Emmy-Nominated Flight School Studio. Discovered 100+ ideas for promotional campaigns, experiential marketing tactics, printed marketing materials, and merchandise. Worked directly with game developers to launch the Wet Dog Corp. brand activation at South by Southwest in Austin, TX.

Graphic Designer & Illustrator Apprenticeship

Disney Creative WorkshopOct 2018 - Feb 2019 • 5 mosCollaborated in a cross-functional team to develop brand standards and consumer facing merchandise, using user research and feedback to iterate designs. Leveraged Google Suites for project management and documentation, and applied competitor analysis and user stories to refine design patterns and ensure alignment with business goals.

UX/UI Designer

SnapJamSep 2018 - Oct 2018 • 2 mosEnhanced the visual identity of an online music collaboration site and startup using Sketch, applying creative and analytical approaches to integrate qualitative and quantitative insights and technology trends. Leveraged frameworks to optimize customer-facing interface design and usability across complex systems.

Education

Ringling College of Art and Design

Bachelor of Arts - BA, Illustration2015 - 2019

Arizona State University

Bachelor of Arts - BA, Interdisciplinary Studies in Sociology and Marketing2018

Hillsborough Community College

Associate of Arts - AA, Liberal Arts2011 - 2014

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