Top Talent like Maria are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Maria Vivas

Growth Marketing Manager
Austin, TX, US
Market Research
Marketing Strategy
Marketing Analytics
Digital Marketing
Google Analyics
Display Ads
Ads Manager
Retargeting
Available for hire fromNegotiable
Contracts
Marketing Expert | Music Business Specialist
Maria Vivas is a dynamic marketing professional with a robust background in both marketing communications and music business. She holds a Bachelor's Degree in Marketing Communications from Emerson College and another in Music Business from Berklee College of Music. Maria founded Maria Vivas Marketing in 2020, where she has successfully collaborated with over 13 artists, enhancing their digital presence and increasing their Spotify and Instagram followers significantly. Her expertise extends to her role as Director of Digital Marketing at New Waterloo, where she boosted website revenue by 52% and improved return on ad spend. Previously, Maria served as an Ads/Paid Social Consultant at Sprinklr, optimizing ad performance for Disney+. Her career began at Berklee College of Music, where she held various marketing roles, and she also gained experience as On-Air Talent at WERS 88.9 FM. Maria's diverse skill set makes her a valuable asset in the marketing industry.

Work History

M

Founder

Maria Vivas MarketingWork with 13+ artists including Miranda Glory, Amber Olivia, and Fuzzy Bumble. Designed and executed marketing release plans for 25+ releases with tactics including audience research, playlist pitching, organic social strategy, and paid social advertising. Increased artists Spotify followers by an average of 93% in 2020. Grew artists Instagram followers by an average of 26% in 2020.
N

Director of Digital Marketing

New WaterlooJan 2023 - Apr 2025 • 2 yrs 4 mosGuide digital marketing strategies for hotels, restaurants, and venues using paid search, paid social, SEO, and website development. Increased website revenue by 52% YoY, driving an additional $1.6M in revenue compared to my first year with the company. Brought paid search in-house and increased return on ad spend from $6.36 to $15.91.
S

Ads / Paid Social Consultant

SprinklrDec 2021 - Dec 2022 • 1 yr 1 moEstablished myself as the primary consultant for Disney+ where I was responsible for training new hires, creating reports critical to day-to-day operations, and analyzing paid social performance. Automated Disney+ ad performance tracking by migrating 6+ years of historical data and building automated ad reporting in Sprinklr. Partnered with Diageo and technical team to optimize automated bidding on Pinterest, reducing ad operations time and accelerating Sprinklr adoption.
B

Online Marketing and Communications Manager

Berklee College of MusicJan 2018 - Dec 2021 • 4 yrsSupporting internal communications targeted at current students, faculty, and staff as a part of the External Affairs team. Executing day-to-day operations of internal communications tools such as email newsletters, digital displays, closed Facebook group, etc. Managed the strategy, creation, and execution of engaging paid social media campaigns for Berklee College of Music and BerkleeNYC. Providing user support and insight for 300+ content managers on a Drupal website. Spearheading market research projects including research on new programs, department awareness, and more.
B

Enrollment Marketing & Communications Manager

Berklee College of MusicNov 2015 - Dec 2017 • 2 yrs 2 mosDevelop marketing campaigns for all summer programs targeted to prospective summer programs students and parents. Collaborate with 20+ program directors and enrollment marketing team to create all operational and marketing email campaigns. Execute digital advertising on social media platforms such as Facebook and Instagram. Conduct market research efforts such as focus groups, online surveys, social listening, collision interview, and competitive analysis.
B

Enrollment Marketing & Communications Assistant

Berklee College of MusicJul 2015 - Nov 2015 • 5 mosOversee the Berklee Summer Programs social media content and communication strategy. Manage three student employees with the goal of conceptualizing social media contests and campaigns. Analyze data from market research efforts such as focus groups, surveys, and social listening.
S

Marketing Coordinator

Six Red MarblesJun 2014 - Jul 2015 • 1 yr 2 mosManaged, created, and executed social media campaigns on all public-facing company accounts, including LinkedIn, Facebook, Google+, and Twitter. Supervised, published, and promoted blog submissions from all offices. Conducted industry research on SEO, trade-shows, clients, and competitors.
W

On-Air Talent

WERS 88.9 FMDec 2011 - May 2015 • 3 yrs 6 mosWrite on-air scripts, operate soundboard, creating playlist & updating playlist with G Selector, and communicate with listeners. Regular host of All A Cappella on Saturday (2-4pm).
W

Weekend Assistant Program Coordinator

WERS 88.9 FMAug 2014 - Oct 2014 • 3 mosManaged specialty family-friendly programming including: Standing Room Only, All A Cappella, The Playground, and Chagigah. Coordinated in-studio performances with live-mix team and on-air hosts.
W

Street Team Member

WERS 88.9 FMJan 2012 - Sep 2014 • 2 yrs 9 mosDistribute free merchandise, work booths at events, and represent the WERS brand.

Education

E

Emerson College

Bachelor’s Degree, Marketing Communications2011 - 2015
B

Berklee College of Music

Bachelor's Degree, Music Business2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing Expert | Music Business Specialist
Maria Vivas is a dynamic marketing professional with a robust background in both marketing communications and music business. She holds a Bachelor's Degree in Marketing Communications from Emerson College and another in Music Business from Berklee College of Music. Maria founded Maria Vivas Marketing in 2020, where she has successfully collaborated with over 13 artists, enhancing their digital presence and increasing their Spotify and Instagram followers significantly. Her expertise extends to her role as Director of Digital Marketing at New Waterloo, where she boosted website revenue by 52% and improved return on ad spend. Previously, Maria served as an Ads/Paid Social Consultant at Sprinklr, optimizing ad performance for Disney+. Her career began at Berklee College of Music, where she held various marketing roles, and she also gained experience as On-Air Talent at WERS 88.9 FM. Maria's diverse skill set makes her a valuable asset in the marketing industry.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Maria are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Maria Vivas

Growth Marketing Manager
Austin, TX, US
Market Research
Marketing Strategy
Marketing Analytics
Digital Marketing
Google Analyics
Display Ads
Ads Manager
Retargeting
Available for hire fromNegotiable
Contracts

Work History

M

Founder

Maria Vivas MarketingWork with 13+ artists including Miranda Glory, Amber Olivia, and Fuzzy Bumble. Designed and executed marketing release plans for 25+ releases with tactics including audience research, playlist pitching, organic social strategy, and paid social advertising. Increased artists Spotify followers by an average of 93% in 2020. Grew artists Instagram followers by an average of 26% in 2020.
N

Director of Digital Marketing

New WaterlooJan 2023 - Apr 2025 • 2 yrs 4 mosGuide digital marketing strategies for hotels, restaurants, and venues using paid search, paid social, SEO, and website development. Increased website revenue by 52% YoY, driving an additional $1.6M in revenue compared to my first year with the company. Brought paid search in-house and increased return on ad spend from $6.36 to $15.91.
S

Ads / Paid Social Consultant

SprinklrDec 2021 - Dec 2022 • 1 yr 1 moEstablished myself as the primary consultant for Disney+ where I was responsible for training new hires, creating reports critical to day-to-day operations, and analyzing paid social performance. Automated Disney+ ad performance tracking by migrating 6+ years of historical data and building automated ad reporting in Sprinklr. Partnered with Diageo and technical team to optimize automated bidding on Pinterest, reducing ad operations time and accelerating Sprinklr adoption.
B

Online Marketing and Communications Manager

Berklee College of MusicJan 2018 - Dec 2021 • 4 yrsSupporting internal communications targeted at current students, faculty, and staff as a part of the External Affairs team. Executing day-to-day operations of internal communications tools such as email newsletters, digital displays, closed Facebook group, etc. Managed the strategy, creation, and execution of engaging paid social media campaigns for Berklee College of Music and BerkleeNYC. Providing user support and insight for 300+ content managers on a Drupal website. Spearheading market research projects including research on new programs, department awareness, and more.
B

Enrollment Marketing & Communications Manager

Berklee College of MusicNov 2015 - Dec 2017 • 2 yrs 2 mosDevelop marketing campaigns for all summer programs targeted to prospective summer programs students and parents. Collaborate with 20+ program directors and enrollment marketing team to create all operational and marketing email campaigns. Execute digital advertising on social media platforms such as Facebook and Instagram. Conduct market research efforts such as focus groups, online surveys, social listening, collision interview, and competitive analysis.
B

Enrollment Marketing & Communications Assistant

Berklee College of MusicJul 2015 - Nov 2015 • 5 mosOversee the Berklee Summer Programs social media content and communication strategy. Manage three student employees with the goal of conceptualizing social media contests and campaigns. Analyze data from market research efforts such as focus groups, surveys, and social listening.
S

Marketing Coordinator

Six Red MarblesJun 2014 - Jul 2015 • 1 yr 2 mosManaged, created, and executed social media campaigns on all public-facing company accounts, including LinkedIn, Facebook, Google+, and Twitter. Supervised, published, and promoted blog submissions from all offices. Conducted industry research on SEO, trade-shows, clients, and competitors.
W

On-Air Talent

WERS 88.9 FMDec 2011 - May 2015 • 3 yrs 6 mosWrite on-air scripts, operate soundboard, creating playlist & updating playlist with G Selector, and communicate with listeners. Regular host of All A Cappella on Saturday (2-4pm).
W

Weekend Assistant Program Coordinator

WERS 88.9 FMAug 2014 - Oct 2014 • 3 mosManaged specialty family-friendly programming including: Standing Room Only, All A Cappella, The Playground, and Chagigah. Coordinated in-studio performances with live-mix team and on-air hosts.
W

Street Team Member

WERS 88.9 FMJan 2012 - Sep 2014 • 2 yrs 9 mosDistribute free merchandise, work booths at events, and represent the WERS brand.

Education

E

Emerson College

Bachelor’s Degree, Marketing Communications2011 - 2015
B

Berklee College of Music

Bachelor's Degree, Music Business2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.