Top Talent like Maria Jose are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Maria Jose Lamadrid

Growth Marketing Manager • Creative & Brand Strategist • Social Media Marketing Specialist • Monterrey, N.L., MX • Open to relocation
Brand Identity
Event Marketing
Affiliate Marketing
Global Marketing
Business Development
Messaging Strategy
Marketing Strategy
Brand Management
Digital Marketing
Growth Marketing
Marketing Analytics
Marketing
Market Analysis
Available for hire fromNegotiable
Contracts
10 years building brands based on deep analysis and mapping KPIs that return their investment through clear strategies that deliver results.
Former brand manager for billion-dollar brands that consistently delivered growth through disciplined analysis that informed short and long-term strategies that delivered measurable results to the bottom line. I am an in-the-weeds type of marketer that fully understands the execution AND strategy behind successful marketing. My passion project is helping make higher education more accessible for low-income, high potential students.

Work History

W

Senior Brand Manager, Wayfair Global Brand

WayfairFull-time EmployeeJul 2021 - Aug 2022 • 1 yr 2 mosSet the strategic direction and Go To Market for some of the brand’s key global initiatives including: Wayfair’s 20th Anniversary, Home Stories Editorial Franchise, and seasonal campaigns. Redesigned and wrote the global brand health update read by over 300 employees in collaboration with insights and cross functional teams. Led the Strategic Planning and Communications committee for the Latinx ERG.
G

Gatorade Sr Brand Manager

GeppFull-time EmployeeJan 2020 - Jul 2021 • 1 yr 7 mosHeld a strategic role directing the long-term brand strategy for the largest market outside the US. Worked with internal teams and creative agency to develop branding campaign that has been exported across LATAM. Key initiatives: ➜ Introduced Gatorade Zero Sugar to Walmart Mexico successfully securing 2 additional shots and listings in all major Supermarket chains, OXXO and launching in traditional trade. ➜ Pivoted brand strategy driving promotions through e-commerce, creating 2 brand new campaigns with consumer-led content and a functional campaign that tested high in purchase intent and was exported to other countries in LATAM.
G

Brand and Business Development Manager for Lipton, LIFEWTR, Starbucks

GeppFull-time EmployeeJul 2018 - Jan 2020 • 1 yr 7 mosThis position focused on leading the annual strategy for a major country in LATAM and building remote relationships with the regional teams for each of the brands. Key initiatives: ➜ Planned and successfully executed the first launch outside of the US for LIFEWTR. Gained 10% share of market and impacted 16.1M people on social media and +100K through partnerships with top art institutions. ➜ Overcame Lipton negative trend in traditional trade by +26 pp and +12.4% volume growth. Grew Lipton Awareness +11pp and Trial +6pp by Q4 2019 vs. YA. ➜ Led an increased distribution in SPMKTS for Lipton peach flavor, achieving +14% volume growth through targeted execution.
K

Freelance Consultant

KapeisFreelancerProvide brand strategy and marketing execution services including social media, e-commerce, customer journey, digital ecosystem analytics, among others. Helped local businesses define their brand, strategize key messages and channels to connect with customers and optimize their customer experience for increased engagement.

Education

University of Pennsylvania

Bachelor’s Degree, Philosophy, Politics and EconomicsSep 2008 - May 2012

Massachusetts Institute of Technology

Certificate, Digital Marketing AnalyticsMar 2021 - Apr 2021

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
10 years building brands based on deep analysis and mapping KPIs that return their investment through clear strategies that deliver results.
Former brand manager for billion-dollar brands that consistently delivered growth through disciplined analysis that informed short and long-term strategies that delivered measurable results to the bottom line. I am an in-the-weeds type of marketer that fully understands the execution AND strategy behind successful marketing. My passion project is helping make higher education more accessible for low-income, high potential students.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Maria Jose are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Maria Jose Lamadrid

Growth Marketing Manager • Creative & Brand Strategist • Social Media Marketing Specialist • Monterrey, N.L., MX • Open to relocation
Brand Identity
Event Marketing
Affiliate Marketing
Global Marketing
Business Development
Messaging Strategy
Marketing Strategy
Brand Management
Digital Marketing
Growth Marketing
Marketing Analytics
Marketing
Market Analysis
Available for hire fromNegotiable
Contracts

Work History

W

Senior Brand Manager, Wayfair Global Brand

WayfairFull-time EmployeeJul 2021 - Aug 2022 • 1 yr 2 mosSet the strategic direction and Go To Market for some of the brand’s key global initiatives including: Wayfair’s 20th Anniversary, Home Stories Editorial Franchise, and seasonal campaigns. Redesigned and wrote the global brand health update read by over 300 employees in collaboration with insights and cross functional teams. Led the Strategic Planning and Communications committee for the Latinx ERG.
G

Gatorade Sr Brand Manager

GeppFull-time EmployeeJan 2020 - Jul 2021 • 1 yr 7 mosHeld a strategic role directing the long-term brand strategy for the largest market outside the US. Worked with internal teams and creative agency to develop branding campaign that has been exported across LATAM. Key initiatives: ➜ Introduced Gatorade Zero Sugar to Walmart Mexico successfully securing 2 additional shots and listings in all major Supermarket chains, OXXO and launching in traditional trade. ➜ Pivoted brand strategy driving promotions through e-commerce, creating 2 brand new campaigns with consumer-led content and a functional campaign that tested high in purchase intent and was exported to other countries in LATAM.
G

Brand and Business Development Manager for Lipton, LIFEWTR, Starbucks

GeppFull-time EmployeeJul 2018 - Jan 2020 • 1 yr 7 mosThis position focused on leading the annual strategy for a major country in LATAM and building remote relationships with the regional teams for each of the brands. Key initiatives: ➜ Planned and successfully executed the first launch outside of the US for LIFEWTR. Gained 10% share of market and impacted 16.1M people on social media and +100K through partnerships with top art institutions. ➜ Overcame Lipton negative trend in traditional trade by +26 pp and +12.4% volume growth. Grew Lipton Awareness +11pp and Trial +6pp by Q4 2019 vs. YA. ➜ Led an increased distribution in SPMKTS for Lipton peach flavor, achieving +14% volume growth through targeted execution.
K

Freelance Consultant

KapeisFreelancerProvide brand strategy and marketing execution services including social media, e-commerce, customer journey, digital ecosystem analytics, among others. Helped local businesses define their brand, strategize key messages and channels to connect with customers and optimize their customer experience for increased engagement.

Education

University of Pennsylvania

Bachelor’s Degree, Philosophy, Politics and EconomicsSep 2008 - May 2012

Massachusetts Institute of Technology

Certificate, Digital Marketing AnalyticsMar 2021 - Apr 2021

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.