Maniti Shah

Growth Marketing

Digital Marketing

Brand Strategy

Brand Design

Influencer Marketing

Advertising

Available for hire fromNegotiable

Contracts

Full-Time Roles

Digital Media Master | Content Strategist

With a Master of Communication in Digital Media from the University of Washington, a Post Graduate Diploma in Women's and Gender studies from Indira Gandhi National Open University, and a Bachelor of Arts in Literature from Mithibai College of Arts, this professional has a strong academic background. Their experience includes roles such as Digital Marketing Strategist & Social Media Manager at Tasveer, Content Strategist at Suhi & Sego, Brand Communications and Marketing Strategist at The Satori Studio, and Social Media Strategist at The Other Circle. In these positions, they have demonstrated expertise in digital marketing, social media management, content strategy, and brand communication. Their achievements include significant increases in audience engagement, brand loyalty, and digital content engagement. With a focus on data analytics and targeted content creation, they have consistently driven positive results for the brands they have worked with.

Work History

Digital Marketing Strategist & Social Media Manager (Intern)

TasveerJun 2023 - Mar 2024 • 10 mosImplemented diverse digital marketing strategies, achieving a sixfold increase in event attendance at minimal acquisition cost, directly bolstering audience development for the non-profit. Efficiently managed a 35K+ audience, boosting engagement rates by 90% and growing the audience base by 50%, enhancing overall brand cohesion and community engagement. Improved email campaign open rates by 35% through personalized subject lines and segmentation, leading to higher engagement and conversion rates Integrated Agile processes to enhance project delivery and efficiency, shortening campaign execution timelines by 30% and fostering a culture of continuous improvement.

Content Strategist

Suhi & SegoMar 2022 - Jun 2022 • 4 mosSpearheaded brand differentiation through in-depth analysis of 20+ skincare trends, catalyzing a 15% boost in customer engagement and driving product adoption rates up significantly. Revolutionized brand communication by developing targeted content and segmentation strategies, resulting in a 20% surge in web traffic and a 12% increase in email engagement, significantly expanding the brand's reach and consumer base.

Brand Communications and Marketing Strategist

The Satori StudioApr 2021 - Mar 2022 • 1 yrIncreased digital campaign ROI by 45%, targeting conversion goals to maximize ad spend effectiveness. Directed digital strategies for 5+ brands, boosting online presence, ensuring cohesive multi-channel content, leading to improved client retention Advanced social media engagement by 60% using data analytics to enhance interaction and content shareability, achieving heightened brand loyalty Oversaw a 30% increase in digital content engagement, leveraging SEO and insights for targeted content creation. Expedited digital crisis management response by 40%, maintaining transparent communication and brand integrity.

Social Media Strategist

The Other CircleSep 2019 - Jul 2021 • 1 yr 11 mosAchieved a 40% growth in Instagram followers and a 400% increase in reach/impressions Curated and published highly relevant and original B2B content that was tailored to the brand and specific channels Leveraged data analysis to streamline content and optimize performance for the company by studying campaigns and content behavior.

Education

University of Washington

Master of Communication in Digital Media, Communication and Media Studies2022 - 2024

Indira Gandhi National Open University

Post Graduate Diploma, Women's and Gender studies2020 - 2021

Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

Bachelor of Arts - BA, Literature2017 - 2020

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