Lizette Juarez

B2B Marketing

Market Research

Product Management

Marketing

Wix

Etsy

Campaign Management

Microsoft Office

Google Analyics

Web Analytics

Tableau

Qualtrics

G-Suite

E-Commerce

Product Marketing

Campaign Marketing

Marketing Analytics

Available for hire fromNegotiable

Contracts

Digital Marketing | Marketing Strategies | Analytics and Insights

As a student, creative, and strategist I bring 3 years of creativity and analytical prowess in digital marketing and growth product strategies. With a background spanning both B2B and B2C landscapes, I have contributed my skills and insights to esteemed companies such as Discover Financial Services, Cars Commerce, and HubSpot. I thrive on the convergence of innovation and strategy, leveraging my experiences to captivate audiences and drive accelerated growth for brands.

Projects

Portfolio

Dive deep into my latest projects with my Portfolio! Contact me via lizette.juarez10@gmail or through the Pangea platform.

Work History

Global Marketing Intern

Discover Financial ServicesJun 2023 - Aug 2023 • 3 mosSupported the rollout of Diner’s Club corporate social responsibility platform, “Together for Change” within digital channels including web and social media. Developed content strategy for Diners Club LinkedIn channel to support commercial product, PR, brand, and thought leadership messaging. Manage optimization of the Diners Club social media, video, and long-form content inclusive of supporting new content development, and partnering with media agency to implement SEO recommendations.

Journey Marketing

Cars CommerceJun 2022 - Aug 2022 • 3 mosBuilt a performance benchmark for the automotive technology sector against industries and competitors to identify insights across email marketing, resulting in accurate KPI tracking Identified funnel marketing optimization opportunities through Salesforce and Pardot platforms, helping to modernize the journey team’s email campaigns Presented to senior leaders a cross-selling initiative for B2B customers including a digital strategy, timeline, and reporting metrics, ensuring the success of the campaign

Education

University of Illinois at Urbana-Champaign

Bachelor's of Science , Marketing and Information SystemsAug 2020 - Present

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