Top Talent like Leyla are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Leyla Pashaeva

Content Marketing Manager • Email Marketing Specialist • Community Manager • Orlando, FL, US
Social Media Marketing
Social Media Management
Community Management
Brand Strategy
Content Creation
Email Marketing
Ghost Writing
Storytelling
Available for hire fromNegotiable
Contracts
Helping you take your social media strategy to the next level ↗ Social Media Strategist | Community Manager | Content Creator
Hey there! My name is Leyla Pashaeva. I am a Social Media Marketing Manager with over four years of experience in organic social media marketing, community management, and content creation.

Projects

Portfolio

See a selection of my work

Work History

U

Senior Marketing & Brand Coordinator - Corporate Communications & Marketing

University of CambridgeFeb 2023 - Dec 2023 • 11 mosCreated and implemented a series of digital assets and innovative approaches to how the School communicates on social media channels. Utilized social media scheduling and listening tools, training team members on their use. Collaborated with team members and advertising agencies to create print and digital content. Tracked and analyzed key performance metrics, such as engagement, reach, clicks, conversions, and follower growth. Ensured brand consistency in voice, tone, and messaging across all social media channels, campaigns, website design, and other forms of marketing. Advised marketing teams across the School on social media and branding strategies. Managed the Brand Inbox and brand and trademark permissions. Supported branded merchandise management.
U

Marketing & Communications Coordinator - MBA Programme

University of CambridgeAug 2022 - Feb 2023 • 7 mosManaged the delivery of a variety of marketing and communications strategies, ranging from social media marketing, prospect and student email marketing, advertising, student comms campaigns, and event promotions. Devised and executed a social media marketing strategy for Cambridge MBA social media accounts, such as Instagram, Facebook, LinkedIn and Twitter, to increase audience engagement and brand visibility. Collaborated with colleagues, students, faculty, designers, photographers, and videographers to produce high-quality content (video, photo, audio, web content). Restructured the content strategy and created new designs to signpost different types of content. Implemented new content types, such as educational carousels, Q&A with the Admissions team, students blog posts, and storytelling videos. Started using Reels to drive engagement and new audience (faculty, students, Cambridge city life).
S

Social Media Marketing Manager

Self-employedSep 2019 - Dec 2021 • 2 yrs 4 mosEstablished a social media agency specializing in the beauty, fashion, travel, and healthcare sectors. Managed client accounts across Facebook, Instagram, and Twitter, creating engaging content tailored to each platform. Analyzed platform-specific analytics to measure campaign performance, ensuring continuous improvement and client satisfaction. Organized video and photo shoots and edited the content.
К

Marketing Manager

Коминвест-АКМТFeb 2019 - Aug 2019 • 7 mosConducted market research to understand the needs, preferences, and behaviors of target business customers. Analyzed industry trends, market conditions, and competitive landscape to inform marketing strategies. Developed comprehensive marketing strategies that aligned with business objectives to drive revenue growth. Implemented lead generation tactics to attract potential business clients. Maintained relationships with industry stakeholders, commercial enterprises, and government entities.
G

Marketing Intern

GoldenPay OJSCJun 2018 - Aug 2018 • 3 mosSupported the marketing team to plan, develop, and execute marketing initiatives. Assisted in marketing and advertising promotional activities (e.g. social media, direct mail, and web). Collected and analyzed quantitative and qualitative data from marketing campaigns. Contributed to projects related to branding, content creation, and social media marketing. Prepared promotional presentations and PR articles.

Education

K

King's College London

Master of Science - MS, Marketing2023 - 2024
M

Moscow State Institute of International Relations (University) MFA Russia MGIMO

Master of Science - MS, Political Science2019 - 2021
M

Moscow State Institute of International Relations (University) MFA Russia MGIMO

Bachelor of Science - BS, Applied Economics2015 - 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Helping you take your social media strategy to the next level ↗ Social Media Strategist | Community Manager | Content Creator
Hey there! My name is Leyla Pashaeva. I am a Social Media Marketing Manager with over four years of experience in organic social media marketing, community management, and content creation.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Leyla are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Leyla Pashaeva

Content Marketing Manager • Email Marketing Specialist • Community Manager • Orlando, FL, US
Social Media Marketing
Social Media Management
Community Management
Brand Strategy
Content Creation
Email Marketing
Ghost Writing
Storytelling
Available for hire fromNegotiable
Contracts

Projects

Portfolio

See a selection of my work

Work History

U

Senior Marketing & Brand Coordinator - Corporate Communications & Marketing

University of CambridgeFeb 2023 - Dec 2023 • 11 mosCreated and implemented a series of digital assets and innovative approaches to how the School communicates on social media channels. Utilized social media scheduling and listening tools, training team members on their use. Collaborated with team members and advertising agencies to create print and digital content. Tracked and analyzed key performance metrics, such as engagement, reach, clicks, conversions, and follower growth. Ensured brand consistency in voice, tone, and messaging across all social media channels, campaigns, website design, and other forms of marketing. Advised marketing teams across the School on social media and branding strategies. Managed the Brand Inbox and brand and trademark permissions. Supported branded merchandise management.
U

Marketing & Communications Coordinator - MBA Programme

University of CambridgeAug 2022 - Feb 2023 • 7 mosManaged the delivery of a variety of marketing and communications strategies, ranging from social media marketing, prospect and student email marketing, advertising, student comms campaigns, and event promotions. Devised and executed a social media marketing strategy for Cambridge MBA social media accounts, such as Instagram, Facebook, LinkedIn and Twitter, to increase audience engagement and brand visibility. Collaborated with colleagues, students, faculty, designers, photographers, and videographers to produce high-quality content (video, photo, audio, web content). Restructured the content strategy and created new designs to signpost different types of content. Implemented new content types, such as educational carousels, Q&A with the Admissions team, students blog posts, and storytelling videos. Started using Reels to drive engagement and new audience (faculty, students, Cambridge city life).
S

Social Media Marketing Manager

Self-employedSep 2019 - Dec 2021 • 2 yrs 4 mosEstablished a social media agency specializing in the beauty, fashion, travel, and healthcare sectors. Managed client accounts across Facebook, Instagram, and Twitter, creating engaging content tailored to each platform. Analyzed platform-specific analytics to measure campaign performance, ensuring continuous improvement and client satisfaction. Organized video and photo shoots and edited the content.
К

Marketing Manager

Коминвест-АКМТFeb 2019 - Aug 2019 • 7 mosConducted market research to understand the needs, preferences, and behaviors of target business customers. Analyzed industry trends, market conditions, and competitive landscape to inform marketing strategies. Developed comprehensive marketing strategies that aligned with business objectives to drive revenue growth. Implemented lead generation tactics to attract potential business clients. Maintained relationships with industry stakeholders, commercial enterprises, and government entities.
G

Marketing Intern

GoldenPay OJSCJun 2018 - Aug 2018 • 3 mosSupported the marketing team to plan, develop, and execute marketing initiatives. Assisted in marketing and advertising promotional activities (e.g. social media, direct mail, and web). Collected and analyzed quantitative and qualitative data from marketing campaigns. Contributed to projects related to branding, content creation, and social media marketing. Prepared promotional presentations and PR articles.

Education

K

King's College London

Master of Science - MS, Marketing2023 - 2024
M

Moscow State Institute of International Relations (University) MFA Russia MGIMO

Master of Science - MS, Political Science2019 - 2021
M

Moscow State Institute of International Relations (University) MFA Russia MGIMO

Bachelor of Science - BS, Applied Economics2015 - 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.