Top Talent like Lauren are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lauren Madden

Content Marketing Manager • Social Media Marketing Specialist • Email Marketing Specialist • Wilmington, NC, US
Research
Market Research
Product Marketing
Digital Strategy
Retail
Content Development
Strategy & Business Development
Brand Strategy
Community Building
Reels
Content Strategy
Marketing
Marketing Strategy
Social Media Marketing
LinkedIn
LinkedIn Ads
YouTube
TikTok
Affiliate Marketing
Creative Marketing
Instagram
Influencer Marketing
Copywriting
Sales Copy
Ghost Writing
Email Marketing
Available for hire fromNegotiable
Contracts
Creative and detail-oriented content marketer with a knack for story-led marketing.
Results-driven content marketer with over 8 years of experience across agencies, startups, and enterprises. I’ve helped brands grow by over 1.5 million organic followers and generated 8 figures in revenue, specializing in storytelling that amplifies the voices behind the brand. My approach is rooted in making data-driven decisions, guided by listening to the community. Outside of work, you'll find me writing my debut novel.

Projects

Digital Product Relaunch Strategy

Main Goal: Reignite interest from existing email base and attract new customers The focus was on developing a strategic, value-driven email sequence that not only engaged potential customers but also encouraged them to make a quick purchase. The launch of the email challenge was the most successful marketing campaign in the client's business to date. On the first day alone, the client experienced an unprecedented number of lead conversions and sign-ups. "What I appreciate most about working with Lo is that she keeps me on schedule and my marketing moving forward! My campaign went from idea to launch so quickly because of her ability to clearly communicate what she needed from me to make it happen. Turning my lead magnet into a 5-day challenge was incredibly effective—I had more lead conversions on the first day than I’ve ever had in my business. Lo's communication and organization are impeccable, making the process smooth and efficient. I would highly recommend her to anyone looking to take their business to the next level!" - Brooke Ansley See More

Social Media Email List Growth Strategy for Mindfulness Coach

Goal: To align messaging and create a basic marketing funnel The goal of this project was to create an email funnel aimed at converting social media visitors into coaching clients without the client always having to be online. "I loved your professionalism—clarity of timeline, deliverables, communication, and vision for this product. You helped me think about SEO and what my target audience would value, which really shaped the takeaways we wanted them to experience. I also learned the importance of having a nurturing sequence funnel and found your social media schedule invaluable. You're trustworthy, honest, and have a deep desire to help others with your industry insights. I'd highly recommend you to anyone looking to organize their thoughts and create impactful, authentic messaging." - Wade Brill See More

Work History

C

Digital Marketing Manager

Clip MoneyI drive our marketing efforts across content creation, funnel design, digital advertising, and customer engagement to establish Clip as the leading, innovative player in cash management.
M

Partner Strategy & Program Marketing Manager

Microsoft ClarityJul 2023 - Dec 2023 • 6 mosIn this role, I managed social media planning, content creation, and community engagement for Instagram and TikTok channels. I collaborated with the Product Marketing & Design teams on new launches and customer-driven initiatives in the B2B space.
G

Social Media Manager

GrammarlyDec 2022 - Jun 2023 • 7 mosAs a temporary contractor of Grammarly's social media team, I assisted with the weekly calendar management of Grammarly's B2C Instagram, Facebook, Twitter, and TikTok channels. I collaborated with the Head of Social Media on designing the 2023 social media strategy, and I worked closely with the entire Brand Marketing team on significant product launches.
A

Social Media Manager

air upFull-time EmployeeJun 2022 - Dec 2022 • 7 mosI led the initiative in shaping a global social media strategy for Instagram and TikTok to achieve a memorable brand voice and innovative content strategy. I launched a global Instagram account, achieved verification status within two weeks, and reached a growth milestone of 17k followers within 90 days. I collaborated with brand marketing team leads to create compelling organic social media marketing plans for monthly launches on Instagram and TikTok.
E

Senior Social Media Manager

Emergent MediaFull-time EmployeeAug 2020 - May 2022 • 1 yr 10 mosDuring my time at Emergent Media as a Senior Social Media Manager, I led content, growth, and social media strategies for SHLTR and Cabinfeed, which have a combined Instagram and Facebook following of 1.4+ Million people. I raised over 120,000 Instagram followers for SHLTR and Cabinfeed to date. I prepared SHLTR’s 2021 and 2022 digital marketing strategy to grow a larger, more devoted community and generate new streams of revenue; strategies highlighted affiliate marketing and content marketing opportunities.
P

Social Media Marketing Specialist

PYT BeautyJul 2021 - Mar 2022 • 9 mosI served as a Social Media Marketing Specialist and successfully designed and executed a 12-month social media strategy that reached over 30,000 followers across four major platforms - Instagram, Facebook, TikTok, and Pinterest. I worked closely with the CEO and CRO to optimize the content calendar and developed a cross-channel marketing strategy to engage different customer segments. If you made it this far, please visit my LinkedIn profile for a fully overview of my professional experience.

Education

Wake Forest University

Bachelor's Degree, SociologyAug 2013 - May 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Creative and detail-oriented content marketer with a knack for story-led marketing.
Results-driven content marketer with over 8 years of experience across agencies, startups, and enterprises. I’ve helped brands grow by over 1.5 million organic followers and generated 8 figures in revenue, specializing in storytelling that amplifies the voices behind the brand. My approach is rooted in making data-driven decisions, guided by listening to the community. Outside of work, you'll find me writing my debut novel.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Lauren are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lauren Madden

Content Marketing Manager • Social Media Marketing Specialist • Email Marketing Specialist • Wilmington, NC, US
Research
Market Research
Product Marketing
Digital Strategy
Retail
Content Development
Strategy & Business Development
Brand Strategy
Community Building
Reels
Content Strategy
Marketing
Marketing Strategy
Social Media Marketing
LinkedIn
LinkedIn Ads
YouTube
TikTok
Affiliate Marketing
Creative Marketing
Instagram
Influencer Marketing
Copywriting
Sales Copy
Ghost Writing
Email Marketing
Available for hire fromNegotiable
Contracts

Projects

Digital Product Relaunch Strategy

Main Goal: Reignite interest from existing email base and attract new customers The focus was on developing a strategic, value-driven email sequence that not only engaged potential customers but also encouraged them to make a quick purchase. The launch of the email challenge was the most successful marketing campaign in the client's business to date. On the first day alone, the client experienced an unprecedented number of lead conversions and sign-ups. "What I appreciate most about working with Lo is that she keeps me on schedule and my marketing moving forward! My campaign went from idea to launch so quickly because of her ability to clearly communicate what she needed from me to make it happen. Turning my lead magnet into a 5-day challenge was incredibly effective—I had more lead conversions on the first day than I’ve ever had in my business. Lo's communication and organization are impeccable, making the process smooth and efficient. I would highly recommend her to anyone looking to take their business to the next level!" - Brooke Ansley

Social Media Email List Growth Strategy for Mindfulness Coach

Goal: To align messaging and create a basic marketing funnel The goal of this project was to create an email funnel aimed at converting social media visitors into coaching clients without the client always having to be online. "I loved your professionalism—clarity of timeline, deliverables, communication, and vision for this product. You helped me think about SEO and what my target audience would value, which really shaped the takeaways we wanted them to experience. I also learned the importance of having a nurturing sequence funnel and found your social media schedule invaluable. You're trustworthy, honest, and have a deep desire to help others with your industry insights. I'd highly recommend you to anyone looking to organize their thoughts and create impactful, authentic messaging." - Wade Brill

Work History

C

Digital Marketing Manager

Clip MoneyI drive our marketing efforts across content creation, funnel design, digital advertising, and customer engagement to establish Clip as the leading, innovative player in cash management.
M

Partner Strategy & Program Marketing Manager

Microsoft ClarityJul 2023 - Dec 2023 • 6 mosIn this role, I managed social media planning, content creation, and community engagement for Instagram and TikTok channels. I collaborated with the Product Marketing & Design teams on new launches and customer-driven initiatives in the B2B space.
G

Social Media Manager

GrammarlyDec 2022 - Jun 2023 • 7 mosAs a temporary contractor of Grammarly's social media team, I assisted with the weekly calendar management of Grammarly's B2C Instagram, Facebook, Twitter, and TikTok channels. I collaborated with the Head of Social Media on designing the 2023 social media strategy, and I worked closely with the entire Brand Marketing team on significant product launches.
A

Social Media Manager

air upFull-time EmployeeJun 2022 - Dec 2022 • 7 mosI led the initiative in shaping a global social media strategy for Instagram and TikTok to achieve a memorable brand voice and innovative content strategy. I launched a global Instagram account, achieved verification status within two weeks, and reached a growth milestone of 17k followers within 90 days. I collaborated with brand marketing team leads to create compelling organic social media marketing plans for monthly launches on Instagram and TikTok.
E

Senior Social Media Manager

Emergent MediaFull-time EmployeeAug 2020 - May 2022 • 1 yr 10 mosDuring my time at Emergent Media as a Senior Social Media Manager, I led content, growth, and social media strategies for SHLTR and Cabinfeed, which have a combined Instagram and Facebook following of 1.4+ Million people. I raised over 120,000 Instagram followers for SHLTR and Cabinfeed to date. I prepared SHLTR’s 2021 and 2022 digital marketing strategy to grow a larger, more devoted community and generate new streams of revenue; strategies highlighted affiliate marketing and content marketing opportunities.
P

Social Media Marketing Specialist

PYT BeautyJul 2021 - Mar 2022 • 9 mosI served as a Social Media Marketing Specialist and successfully designed and executed a 12-month social media strategy that reached over 30,000 followers across four major platforms - Instagram, Facebook, TikTok, and Pinterest. I worked closely with the CEO and CRO to optimize the content calendar and developed a cross-channel marketing strategy to engage different customer segments. If you made it this far, please visit my LinkedIn profile for a fully overview of my professional experience.

Education

Wake Forest University

Bachelor's Degree, SociologyAug 2013 - May 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.