Kori Whitby

Copywriting

Email Marketing

Sales Copy

Brand Strategy

Persuasive Writing

Blog Writing

Content Development

Search Engine Marketing

Available for hire fromNegotiable

Contracts

Creative Copywriter & Digital Marketing Specialist

Results-driven digital marketer and copywriter blending creative storytelling with data-driven strategies to drive engagement and growth. My diverse background in copywriting, SEO, digital marketing, and performance offers a unique perspective on audience engagement. Key achievements include orchestrating email campaigns generating over $300,000 in revenue, increasing social media reach by up to 300,866% for clients, and writing content for over 100 websites. Specializing in creative copywriting, strategic marketing planning, digital campaign management, brand development, and cross-departmental collaboration.

Projects

Verdant SS25 Brand Messaging Strategy & Press Release

Developed refreshed brand messaging strategy that effectively positioned the company within the luxury intimates market Collaborated with PR team to craft a compelling and creative press release for SS25 collection launch Aligned written content with visual identity to create a seamless luxury experience See More

Becca Luna Education Copywriting Retainer

Collaborated closely with CMO to develop strategic messaging and copywriting for a premier design education brand, driving significant growth over a 3-year partnership Crafted high-converting email campaigns achieving an average 55–65% open and 5–10% click-through rates, consistently outperforming industry standards Developed compelling sales and email copy for Black Friday 2023, resulting in seven-figures of revenue and 400+ new customers Contributed to comprehensive marketing strategy for successful in-person student event in Austin, TX Created persuasive launch and website copy, refining brand messaging and contributing to a 200% year-over-year revenue growth Established consistent brand voice across all marketing channels, strengthening brand recognition and customer loyalty See More

Work History

Copywriter & Digital Marketer

Kori Whitby VirtualA self-owned and operated Digital Marketing & copywriting company. I have developed comprehensive content marketing strategies for over 150 clients, encompassing website copy, social media, email campaigns, print materials, and more. I have led and worked with creative teams to drive brand engagement, develop growth-oriented campaigns, and help clients develop and execute their brand voice.

Freelance Copywriter

VeryCopy/SEOButlerJul 2017 - Nov 2018 • 1 yr 5 mosIn working as a freelance copywriter for VeryCopy/SEOButler, I was able to hone the copywriting skills that I learned in my internship at the MCA. This position was beneficial as I was able to write clear and concise copy for blog posts, product reviews, press releases, and more. I managed my own timeline and became well-versed in the seamless integration of keywords and search engine optimization into various forms of digital media.

Administrative Assistant

@propertiesFeb 2017 - Jul 2018 • 1 yr 6 mosIn my position at @properties I was able to rapidly grow from my basic administrative position to a more involved role in the East Lincoln Park office. With over 280 real estate agents licensed out of the office, I was responsible for tracking, managing, and ordering office supply inventory. I also worked independently in the office on the weekends and handled all MLS listings, checks, and rental applications that came in during that time. In addition to these tasks, my position as an administrative assistant at @properties involved helping to plan various office events and lunches, facilitating communication between various departments, and managing office schedules.

Performance Intern

Museum of Contemporary Art ChicagoSep 2016 - Jan 2017 • 5 mosPerformance interns are responsible for drafting and editing playbills for performances, including formatting, editing interviews for clarity, and compiling copy. During my time at the MCA, there was a large overhaul of the museum’s website, which meant that I was responsible for regularly monitoring the website for information accuracy regarding upcoming performances and events. Additionally, I worked on community outreach, and helped to develop material and programming that encourage disability access in the MCA’s spaces.

Front Desk Administrator/HR Assistant

Florida Center for Reading Research (FCRR)Feb 2015 - Aug 2016 • 1 yr 7 mosI worked for FCRR during my time at Florida State University. While my primary duties were basic administrative tasks such as answering phones and emails, greeting visitors, and maintaining/organizing office spaces, I often completed projects for the employees of FCRR as well as the HR department. These projects included quarterly database and file audits, travel expense reporting, creating spreadsheets out of raw research data, and writing data summations from pie charts and graphs.

Education

Florida State University

Bachelor's degree, Theatre/Theater2012 - 2016

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