Kim Katz

Top Earner

Instagram Reels

Instagram

TikTok Management

TikTok

Facebook

Content Writing

Digital Marketing

Email Marketing

Content Planning

Content Management

Content Creation

Copy Editing

Copywriting

Available for hire fromNegotiable

Contracts

Freelance Copywriter & Social Media Expert

With a Bachelor's degree in Business, Management, and Marketing, from Brigham Young University, I have built a diverse career in copywriting and social media management. Since 2019, I have worked crafting compelling copy for websites and social media, boosting conversions by 25%, and increasing email open rates by 50%. My expertise extends to managing multiple social media platforms, creating engaging content, and optimizing SEO strategies. Previously, I served as a Copywriter and Social Media Manager at Trio Swim, where I enhanced brand awareness through captivating blog articles and social media content. My background also includes roles in writing and editing, event creation, and digital marketing where I honed my skills in customer service and event coordination. I am adept at building strong online communities and engaging audiences effectively.

Projects

Copywriting for E-Commerce Co.

As a copywriter for an e-commerce company, I crafted engaging and persuasive content for various platforms to drive customer engagement and boost sales. I developed blog posts that provided valuable insights and promoted products, and created social media content that increased brand visibility and interaction. I designed and wrote compelling email campaigns that enhanced customer retention and conversion by 40%. My focus was on tailoring content to the brand’s voice while ensuring it resonated with the target audience, resulting in increased web traffic, higher engagement rates, and improved sales performance.See More

New Feature Launch for Travel Agency

As part of the launch of Travel-Wise's new AI travel planning feature, I played a key role in developing and executing a comprehensive digital marketing strategy to ensure maximum visibility and engagement. My responsibilities included: -Social Media Campaigns: Created and scheduled a series of engaging social media posts across multiple platforms, strategically designed to build excitement, educate users, and drive traffic to the product’s landing page. Content included a mix of visuals, teaser videos, and infographics to highlight the new feature's benefits. -E-mail Marketing: Wrote persuasive and informative email copy tailored to different customer segments, promoting the feature's launch and encouraging users to explore its capabilities. Focused on clear calls-to-action to increase click-through rates and conversions. -Press Release: Developed a comprehensive press release to announce the new feature, crafting a compelling narrative around its benefits and relevance to our target audience. The release was distributed to key media outlets, boosting visibility and attracting coverage in relevant industry publications. -Ad Campaign Content: Designed and created content for a paid ad campaign, including display ads and video ads, to promote the feature. Ensured all creative elements aligned with brand guidelines and were optimized for performance across platforms. This multi-channel approach helped drive a successful launch, increasing awareness of the new feature, generating buzz among users, and ultimately leading to a measurable uptick in user adoption and engagement.See More

Work History

Freelancer Copywriter and Social Media Manager

Travel-Wise-Developed compelling copy for website pages, effectively communicating the benefits and features, increasing conversions by 25%. -Designed and wrote compelling copy for social media platforms, developing and matching brand identity and driving user engagement. -Managed Instagram, Facebook, Tik Tok, Twitter, LinkedIn, Pinterest, and Youtube accounts. -Expertly created and curated high-quality, visually appealing content that aligns with brand messaging and writing the copy with captivating hooks. -Used video editing tools to create and edit engaging video content. -Skilled in analyzing social media metrics and adjusting strategies to improve engagement and reach. -Conducted SEO research to optimize content being posted. -Established and maintained strong relationships with online communities by actively engaging with followers and responding to comments and messages in a timely manner.

Freelancer Social Media Specialist- Wellness Industry

LovetunerJan 2022 - Jan 2023 • 1 yr 1 mo-Developed and executed content strategies across social media platforms to promote wellness products, services, and lifestyle tips, increasing brand engagement and audience growth. -Created compelling posts and multimedia content (images, videos, and infographics) to raise awareness of wellness initiatives, attract a targeted health-conscious audience, and foster an active online community. -Managed social media accounts by creating and curating content calendars, ensuring consistent brand voice, and optimizing posts for maximum engagement and reach. -Leveraged analytics and insights to track performance, adjust content strategies, and improve key metrics such as engagement, impressions, and follower growth. -Created copy for wellness blog content, virtual wellness events, and product launches, resulting in increased participation and conversions. -Collaborated with influencers and brand ambassadors to amplify wellness messages, expand reach, and build trust within niche wellness communities. -Executed email marketing campaigns with wellness tips, new product announcements, and exclusive offers to nurture customer loyalty and boost retention.

Content & Social Media Specialist | Fashion Industry

Trio SwimJan 2018 - Jan 2022 • 4 yrs 1 mo-Developed engaging blog content on fashion trends, swimwear advice, and travel destination guides, driving audience engagement and enhancing brand visibility. -Managed social media accounts, creating strategic content calendars and writing compelling copy to increase brand awareness by 50%, foster engagement, and grow followers. -Produced and edited video content for social media platforms and digital ads, boosting user interaction and enhancing the brand's online presence. -Crafted persuasive email marketing campaigns with targeted copy and eye-catching designs to promote new collections, seasonal discounts, and exclusive offers, resulting in 40% increased open rates and sales conversions. -Optimized website content and layout to improve user experience, increase conversion rates, and maximize page clicks, directly contributing to sales growth.

Events Supervisor

Sundance Mountain ResortJun 2016 - Sep 2016 • 4 mosSupervised 20 employees day of event and gave various assignments and posts to make sure the event ran smoothly. Made sure guests had a positive experience by intervening with loud/disruptive guests and ensuring employees were interacting appropriately. Helped manage the ferrying of 500 plus guests to and from event location safely.

Sponsorship Assistant

The Color RunMay 2015 - Aug 2015 • 4 mosMade weekly reports for sponsors to show we were in compliance with contractual agreements by reporting the amount of impressions at race and showing pictures of ad placements at each race. Made training booklet for easier transition of new employees. Made Race Day schedules for 50 plus employees and guides for Sponsors to ensure the event ran successfully and smoothly.

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

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Education

Brigham Young University

Bachelor's degree, Business, Management, Marketing, and Related Support Services2010 - 2015

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