Kat Hendrickson

Short Video Ads

Shopify

Photography

Video Production

Web Design

Video Editing

Community Building

TikTok Management

TikTok

Available for hire fromNegotiable

Contracts

Digital & Social Media Strategist | Marketing Specialist | E-commerce & SEO | Video Content Management (ES/EN)

Hi there! I’m Katherine, a digital marketing enthusiast. With over 3 years of experience in social media, video editing, SEO, content strategy, and UX/UI design, I specialize in crafting engaging digital experiences that resonate with adventure-loving audiences. Let’s connect!

Projects

Web design

I developed the website for Very Amazing Dog Academy, creating a polished, user-centered design that clearly communicates their training programs and credentials. The site features streamlined navigation, organized service information, and an efficient booking flow to enhance the client experience and support the academy’s growth. See More

Work History

Social Media Marketing Consultant

Achieved 442K views in 3 months and 60K views in 2 months on client TikTok accounts. Managed and grew social media accounts for outdoor brands, including 3M Snowboarding Gear and Kingwhale, securing sponsorships, ambassador roles, and brand partnerships. Coordinated partnership communications with brand marketing teams on messaging, deliverables, and campaign goals. Created and edited high-performing video content (CapCut, native tools), wrote scripts, and directed UGC content optimized for platform algorithms and seasonal trends. Directed social media strategy, growth tactics, and content calendars, analyzing metrics to optimize campaigns and drive engagement among outdoor lifestyle audiences.

Web Designer

Plan, design, and manage website content to support marketing campaigns and seasonal promotions. Maintain consistent brand messaging across web, email, and social media channels. Analyze website and campaign performance using Google Analytics, SEMrush, SimilarWeb, and other tools to optimize engagement and results. Implement UX improvements, content strategies, and HTML updates to enhance user experience and drive conversions.

E-commerce Trainee

Rheem PerúAug 2023 - Dec 2023 • 5 mosTrack campaigns across the entire digital ecosystem in collaboration with the sales team. Provide support in the analysis of the performance of digital campaigns through KPIs for decision-making in future campaigns. Track sales and conversion rates generated by each digital campaign (organic and paid). Support digital and direct sales projects by optimizing processes in conjunction with their leader. Conduct benchmarking with national and international competitors to identify opportunities for improvement. Provide support to the sales management of D2C channels (physical store and virtual promotion).

Cultural Exchange

Loon Mountain ResortDec 2022 - Mar 2023 • 4 mosSkilled at working independently and collaboratively in team environment. Participated in team projects, demonstrating ability to work collaboratively and effectively. Managed time efficiently in order to complete all tasks within deadlines.

Web Designer

AUTENTIKA PUBLICIDAD UNDERGROUNDOct 2022 - Dec 2022 • 3 mosWebsite developing.

Education

Universidad Peruana de Ciencias Aplicadas

Estudiante, Comunicaciones y publicidad2018 - 2024

JA Worldwide

Programa Crece con Google para Jóvenes, Marketing Digital2022

California Institute of the Arts

Design, User Interface Design2021

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