Top Talent like Jessica are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jessica Hoffman

Product Marketing Manager
New York, NY, US
Product Marketing
Go-to-market Strategy
Content Strategy
Content Writing
Content Creation
Messaging Strategy
Market Research
Customer Discovery
Survey Design
Strategic Planning
Copywriting
Ad Copy
Merchandising
Start-ups
B2B Marketing
AI
SaaS
Campaign Management
Available for hire fromNegotiable
Contracts
4x Inaugural PMM | Product Marketing Expertise Built on 100+ Launches @ Roku, Vox, Datapeople (now Payscale), and More
I'm a product marketing consultant helping early-stage tech companies go to market effectively so new products & features drive adoption, pipeline, and revenue, all without slowing teams down. I’ve spent 10+ years building and leading product marketing inside venture-backed companies, partnering closely with founders, product, and GTM teams to ship 100+ releases across SaaS, AI, and media. Now I'm working with teams on a project-based or fractional basis around launches, positioning & messaging, and GTM readiness – particularly when timing or headcount make a full-time hire impractical. I’m highly executional, deeply product-fluent, and comfortable operating with imperfect information and tight deadlines. I don’t just hand over strategy; I help carry it across the finish line. If you’re curious or launching something important and want an experienced product marketing partner, please reach out!

Projects

AI Song Editing – Feature Launch (Soundstripe)

Led the end-to-end launch of an AI music editing feature that became a top conversion driver and earned Tier 1 coverage.

All Media License – New Pricing Tier Launch (Soundstripe)

Turned ICP research into a premium self-serve licensing solution that unlocked agency demand and doubled AOV YoY.

Job Post Editor vs. ChatGPT – Competitive Response Campaign (Datapeople, now part of Payscale)

Responded to ChatGPT’s launch with a strategic narrative release that outperformed every other campaign that year.

The Roku Channel – New Product Launch (Roku)

Partnered cross-functionally to create & launch The Roku Channel, now one of the most-watched streaming services on any device.

Work History

S

Director of Product Marketing, Interim Head of Marketing

SoundstripeJul 2024 - Jan 2026 • 1 yr 7 mosAs Director of Product Marketing and Interim Head of Marketing, likely contributed to strategic marketing initiatives, product positioning, and leadership in marketing operations.
D

Head of Marketing, Director, Marketing, Director of Product Marketing

DatapeopleJun 2021 - Jun 2024 • 3 yrs 1 moAs Head of Marketing and Director roles, likely led marketing strategies, team management, and product marketing efforts to enhance brand presence and market reach.
D

MBA Summer Associate

Danaher CorporationJun 2018 - Aug 2018 • 3 mosAs an MBA Summer Associate, likely engaged in project-based work, contributing to strategic business initiatives and gaining insights into corporate operations.
R

Ad Sales Marketing Manager

RokuJun 2015 - Jun 2017 • 2 yrs 1 moAs Ad Sales Marketing Manager, likely focused on developing and executing marketing strategies to drive ad sales and enhance client relationships.
V

Director of Sales Marketing & Development, Account Manager

Vox Media, Inc.Jan 2013 - May 2015 • 2 yrs 5 mosAs Director of Sales Marketing & Development and Account Manager, likely managed client accounts, developed marketing strategies, and contributed to sales growth.
M

Senior Media Planner

MEC InteractionJun 2011 - Nov 2011 • 6 mosAs Senior Media Planner, likely responsible for planning and executing media strategies to optimize client advertising campaigns.

Education

U

University of Virginia Darden School of Business

Master of Business Administration - MBA
U

University of Michigan

BA, English

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
4x Inaugural PMM | Product Marketing Expertise Built on 100+ Launches @ Roku, Vox, Datapeople (now Payscale), and More
I'm a product marketing consultant helping early-stage tech companies go to market effectively so new products & features drive adoption, pipeline, and revenue, all without slowing teams down. I’ve spent 10+ years building and leading product marketing inside venture-backed companies, partnering closely with founders, product, and GTM teams to ship 100+ releases across SaaS, AI, and media. Now I'm working with teams on a project-based or fractional basis around launches, positioning & messaging, and GTM readiness – particularly when timing or headcount make a full-time hire impractical. I’m highly executional, deeply product-fluent, and comfortable operating with imperfect information and tight deadlines. I don’t just hand over strategy; I help carry it across the finish line. If you’re curious or launching something important and want an experienced product marketing partner, please reach out!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Jessica are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jessica Hoffman

Product Marketing Manager
New York, NY, US
Product Marketing
Go-to-market Strategy
Content Strategy
Content Writing
Content Creation
Messaging Strategy
Market Research
Customer Discovery
Survey Design
Strategic Planning
Copywriting
Ad Copy
Merchandising
Start-ups
B2B Marketing
AI
SaaS
Campaign Management
Available for hire fromNegotiable
Contracts

Projects

AI Song Editing – Feature Launch (Soundstripe)

Led the end-to-end launch of an AI music editing feature that became a top conversion driver and earned Tier 1 coverage.

All Media License – New Pricing Tier Launch (Soundstripe)

Turned ICP research into a premium self-serve licensing solution that unlocked agency demand and doubled AOV YoY.

Job Post Editor vs. ChatGPT – Competitive Response Campaign (Datapeople, now part of Payscale)

Responded to ChatGPT’s launch with a strategic narrative release that outperformed every other campaign that year.

The Roku Channel – New Product Launch (Roku)

Partnered cross-functionally to create & launch The Roku Channel, now one of the most-watched streaming services on any device.

Work History

S

Director of Product Marketing, Interim Head of Marketing

SoundstripeJul 2024 - Jan 2026 • 1 yr 7 mosAs Director of Product Marketing and Interim Head of Marketing, likely contributed to strategic marketing initiatives, product positioning, and leadership in marketing operations.
D

Head of Marketing, Director, Marketing, Director of Product Marketing

DatapeopleJun 2021 - Jun 2024 • 3 yrs 1 moAs Head of Marketing and Director roles, likely led marketing strategies, team management, and product marketing efforts to enhance brand presence and market reach.
D

MBA Summer Associate

Danaher CorporationJun 2018 - Aug 2018 • 3 mosAs an MBA Summer Associate, likely engaged in project-based work, contributing to strategic business initiatives and gaining insights into corporate operations.
R

Ad Sales Marketing Manager

RokuJun 2015 - Jun 2017 • 2 yrs 1 moAs Ad Sales Marketing Manager, likely focused on developing and executing marketing strategies to drive ad sales and enhance client relationships.
V

Director of Sales Marketing & Development, Account Manager

Vox Media, Inc.Jan 2013 - May 2015 • 2 yrs 5 mosAs Director of Sales Marketing & Development and Account Manager, likely managed client accounts, developed marketing strategies, and contributed to sales growth.
M

Senior Media Planner

MEC InteractionJun 2011 - Nov 2011 • 6 mosAs Senior Media Planner, likely responsible for planning and executing media strategies to optimize client advertising campaigns.

Education

U

University of Virginia Darden School of Business

Master of Business Administration - MBA
U

University of Michigan

BA, English

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.