Jack Haley

I am a recent graduate from the Fox School of Business at Temple University, where I graduated with a Marketing degree and minor in Management Information Systems. I have always used my creativity and innovation in my work and academics, including my past internships with Temple Athletics and Secant Group LLCs., where I strived to help the marketing departments create exciting opportunities, improved SEO for multiple websites, and managed social media accounts such as LinkedIn. I am currently looking for a post-graduation job in marketing or digital marketing where I can improve on my skills with SEO and data analytics while also helping a company and business grow and succeed.

Projects

Google PPC Ads

I organized and created a PPC Google Ads to increase website traffic and lead generation for a small business. I researched over 100 relevant keywords to determine which keywords would be the most successful in driving new users to the company website. I created 3 separate ad groups, each with 15+ keywords, along with creating 3 separate ads including 8+ different headlines, 4 different descriptions for each, call to actions, sitelinks, and corresponding graphics/images for each. I have increased website total users by 99.4%, website views by 237.2%, web user engagement rates by 20.7%, website new users by 106.6%, increased direct search traffic by 62.4%, and paid search traffic by 114800%. I also delivered a 10.65% click through rate (CTR), a $0.36 cost per click (CPC), 1150+ clicks, and 10500+ impressions on daily budgets of $10 and $16.See More

Email Marketing

I created and sent out over 6 email campaigns, delivering successful open, click, click-through, and bounce rates compared to industry averages. Creating and delivering specific emails to segmented contacts and lists to generate ROMI and revenue for a small company, I returned open rates of 35%, click rates of 14%, click-through rates of 38%, and bounce rates of 3%, all greater than industry average according to Constant Contact. I used Constant Contact and our CRM system to consolidate our contact list and create segmented groups to optimize the email campaigns, along with using automated email follow-ups to nurture leads and consumer relationships. With over 3000 total email sends, I generated an increase of 10% in terms of open rates, a 12% increase in click rates, a 30% increase in click-through rates, and a 12% decrease in bounce rates compared to the email campaigns before I was hired.See More

Social Media Management

I managed the LinkedIn social media account for a small business, creating and scheduling posts to generate brand and consumer awareness and increase cross-selling products and services. Since I began to manage and create posts for the company social media account, I have delivered a 48% audience growth, a 1100% follower increase, a 137.8% increase in page views, a 91.2% increase in unique visitors, a 89.5% increase in reactions, and increased organic social traffic to the company website by 1287.5%.See More

Website Management and SEO Optimization

I developed multiple key webpages to improve consumer awareness of business services and products using WordPress, along with downloading key plugins to improve UX, design, and functionality. Managed all WordPress plugins including updates and new downloads. Worked with a third party web developer on multiple website projects, including a fly-out shopping cart with recommended products to improve cross selling and consumer product awareness. Created landing pages for multiple business and marketing functions including Google PPC Ads and email marketing campaigns, with all landing pages including clear CTAs for lead generation and development. Generated new lead generation forms to improve lead conversion and consumer experience using WordPress, Constant Contact, and JotForm. Optimized and built the SEO data for all webpages, landing pages, and products to improve organic search traffic, including meta descriptions, focus key phrases, SEO titles, slugs, image alt attributes, and outbound and inbound links. Since hired, organic search traffic has increased 74.4% and direct traffic has increased 62.4% due to off-page and on-page SEO improvements.See More

Work History

Marketing Coordinator

Inter-Tech Supplies, Inc.As a Marketing Coordinator, likely responsible for developing and implementing marketing strategies, managing social media accounts, coordinating marketing campaigns, and analyzing market trends to support the company's growth. As a Digital Marketing Specialist, I developed and managed multiple successful email campaigns that achieved open, click, and bounce rates exceeding industry averages. I effectively administered the LinkedIn social media page, creating compelling copy, graphics, and videos to boost engagement. I designed and launched a targeted Google Search Ads campaign with three distinct ad groups, employing detailed keyword research to enhance ad performance. Additionally, I optimized the company's SEO by meticulously crafting SEO titles, meta titles, meta descriptions, slugs, and tags for all web pages. My role also involved creating and managing new web pages and landing pages for company services, overseeing SEO metadata for over 3,000 business products. I collaborated with a third-party web developer to implement a fly-out shopping cart with product recommendations, driving cross-selling opportunities and increasing sales.

Cashier

Liacouras CenterAssisted more than 100 customers with transactions in a Philadelphia sporting venue while managing a point-of-sale system with money coming into and out of the register. Supported 15 other cashiers with general consumer difficulties and technological problems.

Referee

Team-X SportsOfficiate basketball and football games for children and young adults. Control the game and understand all of the rules in order to keep the game safe, controlled, and fun for the players involved. Manage the coaches, players, and fans involved by reminding them of the rules and the nuances of the rulebook. Teach the players how to better understand the game based on their mistakes and help with their skills as players and people.

Marketing Intern

Secant Group, LLCMay 2023 - Aug 2023 • 4 mosProvide support to the marketing department of a business-to-business medical textiles company. Manage social media and LinkedIn pages for Secant Group, Charter Medical, and Solesis. Develop and launch a program to gather, store, organize, and distribute company files and images for various business applications. Manage the SEO for more than 15 landing pages on Secant Group and Charter Medical websites. Assist in developing a new product campaign for Secant Group alongside various 3rd party companies.

GIANT Direct Shopper

The GIANT CompanyMay 2021 - Aug 2023 • 2 yrs 4 mosProvided customer service for 50+ online orders daily for a grocery store. Managed and shopped online orders to fulfill customer needs and wants. Gathered the appropriate groceries for the customers based on specific online orders and directions given by leadership in the store. Rated as the best shopper for multiple weeks by the software used in grading employees.

Education

Fox School of Business at Temple University

Bachelor of Business Administration - BBA, Marketing2021 - 2024

West Chester University of Pennsylvania

Bachelor of Business Administration - BBA, Marketing2020

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