Top Talent like Inês are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Inês Lebre

Growth Marketing Manager
Berlin, BE, DE
Lead Generation
Growth Marketing
Marketing Strategy
Research Development
Project Development
Social Media Management
Klaviyo
Brand Strategy
Growth Hacking
Global Marketing
B2B Marketing
SaaS
International Business
Business Strategy
Digital Marketing
Digital Strategy
Strategy & Business Development
Available for hire fromNegotiable
Contracts
Experienced Growth Marketing Manager Specializing in SaaS, Tech, and DTC Brands
Growth-focused Marketing Manager with 15+ years' experience scaling SaaS, tech, and DTC brands across Europe and the USA. Proven track record in go-to-market execution, partner engagement, and data-driven campaigns. Passionate leader skilled at building cross-functional teams and delivering measurable business growth. In my downtime, you'll find me at community events or dancing like nobody's watching. I have the ability to: - Build from scratch and work cross-functionally; - Scale with hyper-growth to new markets/accounts; - Start new revenue streams; - Establish product-market fit; - Determine and execute go-to-market strategy; - Lead cross-functional teams and build a work culture.

Work History

P

Growth Marketing Manager

poddie.comDTC, B2C and B2B • Managed the annual marketing budget, driving 60% sales growth and expanding market presence from DACH to Netherlands and France. • Redesigned onboarding process for 300+ clients/year, increasing completion rates by 80% and improving NPS by 22 points, reducing onboarding support tickets by 30%. • Launched a new sub-brand, increasing partner integration by 20% and boosting sales by 40%. • Strategized and executed multi-channel campaigns across Shopify, HubSpot, Google Ads/Analytics, Meta, Mailchimp, and Semrush, achieving a 25% increase in marketing ROI. • Led a cross-functional team of 10+, coordinating product, sales, and marketing to optimize go-to-market strategies.
R

Growth Marketing Manager

RE(SOURCE)Jan 2023 - Jun 2024 • 1 yr 6 mosSaaS, B2B • Developed and executed growth marketing strategy, resulting in 150% user growth and successful expansion into 3 new international regions. • Participated in the launch of AI-driven customer support feature, achieving 100% adoption among SMB clients and reducing average response time by 70%. • Coordinated product, marketing, and sales teams across Europe and the US, managing the marketing budget and delivering a 35% increase in customer retention. • Implemented data-driven customer segmentation using Mixpanel and Google Analytics, improving campaign targeting and increasing conversion rates by 20%.
C

Growth Marketing Manager

Casa SerrasJan 2022 - Dec 2022 • 1 yrDTC, B2B • Led product positioning and growth marketing strategy for two new tech products, doubling sales within 12 months. • Conducted market research and competitive analysis to identify product-market fit and optimize messaging. • Developed and managed digital campaigns across Google Ads and social media, increasing lead generation by 30%. • Collaborated with product and sales teams to align go-to-market efforts, resulting in a 25% reduction in sales cycle duration.
R

Growth Marketing Manager

REFIXJan 2021 - Dec 2021 • 1 yrDTC, B2C, B2B • Worked together with the Founder to help REFIX rethink their growth strategy for both B2C and B2B channels leading to a 100% increase in sales within one year. • Optimized e-commerce funnel and implemented targeted email marketing campaigns. • Develop strategy and assisted in producing content, Socials Management and Facebook/Instagram Ads • Managed influencer partnerships and social media campaigns, increasing sales and brand visibility. • Used SEMrush and Google Analytics to monitor campaign performance and adjust strategies in real-time.
U

Growth Marketing Manager

Unreal FieldsJan 2016 - Dec 2020 • 5 yrsDTC, B2C • Achieved 200% sales growth from launch to 2020, scaling the brand globally to the USA, Australia, and Western Europe. • Secured first round of investment by developing a compelling go-to-market strategy and investor pitch. • Managed multi-channel marketing campaigns, including paid search, social media, and email, driving 50% increase in customer acquisition year-over-year. • Built and led a marketing team of 10, improving campaign efficiency and reducing customer acquisition cost by 20%.
S

Management Consultant

SoftFinança, S.A.Mar 2012 - Dec 2015 • 3 yrs 10 mos• Created and managed SaaS fintech products for Portuguese banks, leading to a 30% increase in client retention. • Ideated and launched two consulting service products (4Change and K’Indica) generating over €10M in sales. • Led projects valued over $1M in strategy, HR, SaaS, ERP, and business intelligence domains. • Recruited and managed multidisciplinary teams of 30+, improving project delivery times by 25%.
E

Management Consultant

EYJan 2011 - Feb 2012 • 1 yr 2 mos• Participation in process improvement projects among different sectors: Health (Braga Hospital and Public Health Ministry), Oil&Gas (Sonangol) and Banking (Novo Banco Bank) • Projects related to the areas of HR, Process Reengineering, Internal Control and Auditing • Worked both in Portugal (Lisbon) and Angola (Luanda)

Education

R

Rotterdam School of Management, Erasmus University

Internation Business Management2010
C

Católica Lisbon School of Business and Economics

International Business Management, Strategy2008 - 2010

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Growth Marketing Manager Specializing in SaaS, Tech, and DTC Brands
Growth-focused Marketing Manager with 15+ years' experience scaling SaaS, tech, and DTC brands across Europe and the USA. Proven track record in go-to-market execution, partner engagement, and data-driven campaigns. Passionate leader skilled at building cross-functional teams and delivering measurable business growth. In my downtime, you'll find me at community events or dancing like nobody's watching. I have the ability to: - Build from scratch and work cross-functionally; - Scale with hyper-growth to new markets/accounts; - Start new revenue streams; - Establish product-market fit; - Determine and execute go-to-market strategy; - Lead cross-functional teams and build a work culture.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Inês are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Inês Lebre

Growth Marketing Manager
Berlin, BE, DE
Lead Generation
Growth Marketing
Marketing Strategy
Research Development
Project Development
Social Media Management
Klaviyo
Brand Strategy
Growth Hacking
Global Marketing
B2B Marketing
SaaS
International Business
Business Strategy
Digital Marketing
Digital Strategy
Strategy & Business Development
Available for hire fromNegotiable
Contracts

Work History

P

Growth Marketing Manager

poddie.comDTC, B2C and B2B • Managed the annual marketing budget, driving 60% sales growth and expanding market presence from DACH to Netherlands and France. • Redesigned onboarding process for 300+ clients/year, increasing completion rates by 80% and improving NPS by 22 points, reducing onboarding support tickets by 30%. • Launched a new sub-brand, increasing partner integration by 20% and boosting sales by 40%. • Strategized and executed multi-channel campaigns across Shopify, HubSpot, Google Ads/Analytics, Meta, Mailchimp, and Semrush, achieving a 25% increase in marketing ROI. • Led a cross-functional team of 10+, coordinating product, sales, and marketing to optimize go-to-market strategies.
R

Growth Marketing Manager

RE(SOURCE)Jan 2023 - Jun 2024 • 1 yr 6 mosSaaS, B2B • Developed and executed growth marketing strategy, resulting in 150% user growth and successful expansion into 3 new international regions. • Participated in the launch of AI-driven customer support feature, achieving 100% adoption among SMB clients and reducing average response time by 70%. • Coordinated product, marketing, and sales teams across Europe and the US, managing the marketing budget and delivering a 35% increase in customer retention. • Implemented data-driven customer segmentation using Mixpanel and Google Analytics, improving campaign targeting and increasing conversion rates by 20%.
C

Growth Marketing Manager

Casa SerrasJan 2022 - Dec 2022 • 1 yrDTC, B2B • Led product positioning and growth marketing strategy for two new tech products, doubling sales within 12 months. • Conducted market research and competitive analysis to identify product-market fit and optimize messaging. • Developed and managed digital campaigns across Google Ads and social media, increasing lead generation by 30%. • Collaborated with product and sales teams to align go-to-market efforts, resulting in a 25% reduction in sales cycle duration.
R

Growth Marketing Manager

REFIXJan 2021 - Dec 2021 • 1 yrDTC, B2C, B2B • Worked together with the Founder to help REFIX rethink their growth strategy for both B2C and B2B channels leading to a 100% increase in sales within one year. • Optimized e-commerce funnel and implemented targeted email marketing campaigns. • Develop strategy and assisted in producing content, Socials Management and Facebook/Instagram Ads • Managed influencer partnerships and social media campaigns, increasing sales and brand visibility. • Used SEMrush and Google Analytics to monitor campaign performance and adjust strategies in real-time.
U

Growth Marketing Manager

Unreal FieldsJan 2016 - Dec 2020 • 5 yrsDTC, B2C • Achieved 200% sales growth from launch to 2020, scaling the brand globally to the USA, Australia, and Western Europe. • Secured first round of investment by developing a compelling go-to-market strategy and investor pitch. • Managed multi-channel marketing campaigns, including paid search, social media, and email, driving 50% increase in customer acquisition year-over-year. • Built and led a marketing team of 10, improving campaign efficiency and reducing customer acquisition cost by 20%.
S

Management Consultant

SoftFinança, S.A.Mar 2012 - Dec 2015 • 3 yrs 10 mos• Created and managed SaaS fintech products for Portuguese banks, leading to a 30% increase in client retention. • Ideated and launched two consulting service products (4Change and K’Indica) generating over €10M in sales. • Led projects valued over $1M in strategy, HR, SaaS, ERP, and business intelligence domains. • Recruited and managed multidisciplinary teams of 30+, improving project delivery times by 25%.
E

Management Consultant

EYJan 2011 - Feb 2012 • 1 yr 2 mos• Participation in process improvement projects among different sectors: Health (Braga Hospital and Public Health Ministry), Oil&Gas (Sonangol) and Banking (Novo Banco Bank) • Projects related to the areas of HR, Process Reengineering, Internal Control and Auditing • Worked both in Portugal (Lisbon) and Angola (Luanda)

Education

R

Rotterdam School of Management, Erasmus University

Internation Business Management2010
C

Católica Lisbon School of Business and Economics

International Business Management, Strategy2008 - 2010

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.