Top Talent like Ian are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ian McGlumphy

Content Marketing Manager
Product Marketing Manager
Pittsburgh, PA, US
Podcast Marketing
Digital Marketing
Go-to-market Strategy
Strategic Planning
Marketing Strategy
Growth Marketing
Strategic Partnerships
Partnership Development
Partnership Management
Marketing
Event Management
Event Marketing
Available for hire fromNegotiable
Contracts
Strategic Partnership & Experiential Marketing Advisor | Growth, events, and strategy for emerging categories
Strategic partnership and growth marketing professional with 15+ years of experience driving revenue through go-to-market strategies, experiential marketing, B2B and comprehensive partnership programs. Proven track record of success developing strategy and growth through partnerships, with expertise in launch and growth phases of startup brands. Demonstrated success in generating multi-million dollar revenue streams through innovative sponsorship and affiliate marketing programs within fast-paced, corporate and entrepreneurial environments.

Projects

Inverted State

Inverted State operates as an advisory service helping brands build sensible, incremental partnership programs from the ground up. Led by Ian McGlumphy, the agency specializes in driving measurable growth for your brand by leveraging the power of strategic partnerships, affiliate marketing, and immersive experiential campaigns—working as an extension of your business to create tailored growth strategies that resonate with your target audience and maximize ROI.See More

Work History

I

Founder and Principal Consultant

Inverted StateLaunched and scaled boutique advisory service focused on strategic partnership development and growth marketing for emerging brands. Partner with client leadership teams to develop and implement comprehensive growth strategies. Design and optimize affiliate marketing programs, experiential campaigns, and strategic partnerships across sports, wellness, and technology sectors. Provide end-to-end partnership consultation, from strategy development through execution and measurement.
H

Sr. Director, Production - Honcho Campout

HonchoPartners directly with Honcho in strategic planning for Honcho Campout festival. Oversees Festival Load-In + Load-Out, Run of Show management, festival infrastructure, staging movements, vendor management + deliveries. Leads Production team (10-12 members) - coordinates directly with Venue, Operations team, Festival staff and producers.
A

Sr. Director of Strategic Partnerships, Development & Events

Apollo NeuroFeb 2020 - Aug 2024 • 4 yrs 7 mosEstablished Partnership programming from the ground up, accounting for 25-30% of company revenue contribution on annual basis. Built and managed long-term sponsorship campaigns with brand partners, premium content publishers, retailers, celebrity and athlete endorsements with organizations like Nike, NFL Alumni Association, CNN, Forbes, Sports Illustrated, Men’s Health, GOVX and Erewhon. Developed affiliate marketing program in order to expand brand awareness, optimize sales funnel strategies and increase conversions through partner channel ecosystem including influencer, live events, newsletter, direct mail, and podcasts campaigns. Established and scaled Business Development efforts, focusing on retail opportunities and bulk order programming through employee wellness, athletics, first responders, online health providers, and practitioner partnership. Oversaw Experiential programming focused on demo integrations, on-site sales and content capture campaigns through event activation at CES, Wimbledon, SXSW, Art Basel, Summit Series, Daybreaker, Psychedelic Science, Biohacking Conference, and more.
G

Sr. Manager, Events & Sponsorship

GNCNov 2015 - Feb 2020 • 4 yrs 4 mosDeveloped and executed comprehensive event marketing strategy across conferences, music festivals, and competitions including multi-year activations with Bonnaroo, Pittsburgh Penguins, Boston/New York/Chicago Marathons, National Physique Committee, among others. Led contract negotiations for seven-figure sponsorships and celebrity endorsements, achieving 20% average cost savings. Managed annual budgets up to $10M, working closely with executive level leadership to support holistic brand initiatives and test into new verticals. Increased event-driven store traffic by 35% through strategic activation planning and execution. Supervised and shaped team development for the department with oversight of 3 direct reports, 50+ brand ambassadors and agency partners across national event portfolio. Implemented ROI measurement framework for all events and sponsorships, improving program efficiency by 40%.
W

Marketing Manager, Live Events

World Wrestling EntertainmentDec 2011 - Nov 2015 • 4 yrsManaged live event marketing, brand awareness campaigns, venue acquisition, negotiations, tour routing, & ticketing for WWE brand, NXT. Expanded NXT touring schedule by 54%, introducing the brand to major markets across the United States and accelerated NXT’s first international bookings in a 7 event tour of the United Kingdom. Increased revenue generation by 90%, exceeding over $3mil in annual ticket sales. Pioneered first-of-its-kind music festival sponsorship with William Morris Endeavor. Managed 25-member team through Full Sail Student Initiative Internship and Scholarship Program, leading hands-on experience within the realm of Live Event Marketing and Event Production. Implemented traditional media buying campaigns through TV, Radio, Print & OOH alongside performance marketing channels to promote ticket sales across assigned territories. Worked alongside internal Publicity and Sponsorship departments, as well as local business owners to craft creative campaigns to promote events and drive ticket sales through global and regional programming. Executed experiential partner activations (over 200) with media partners, global sponsorship clients, and non-profit organizations (Make-A-Wish, Susan G. Komen For The Cure, Dream Foundation, Boys & Girls Club of America, among others).
O

Independent Event Promoter

Obvious Productions LLCJan 2008 - Jan 2014 • 6 yrs 1 moFounder of Independent Event Promotions company specializing in event production, experiential marketing, talent buying, social media marketing and fundraiser campaigning.
L

Marketing Coordinator

Live NationMay 2011 - Dec 2011 • 8 mosRecruits and Trains Team of Street Promoters, Develops Sales Boosting Strategies via Social Media, Coordinates Direct Communication with Businesses for Sponsorship/Partnership Relations.
L

Production Associate

Live NationMay 2007 - Dec 2011 • 4 yrs 8 mosOversight of Production & Hospitality Development for Touring Acts.
P

Corporate Sales Intern

Pittsburgh PenguinsMay 2009 - Aug 2009 • 4 mos
A

Lab Store Associate / Visual Marketing

American Eagle OutfittersMay 2007 - Aug 2009 • 2 yrs 4 mosDevelopment of Visual Marketing processes aimed to enhance consumer in-store experience.

Education

V

Virginia Tech - Pamplin College of Business

Business, Marketing Management and Global Business2006 - 2010

Similar Pangeans

Stacey Wisnom

Brand Partnerships & Marketing Strategist
Brand Partnership • 8 years of exp. • New York, NY, US

Brett Keenan

Experiential Marketing | Event Strategy | Wellness
Field Sales & Marketing • Customer Success • 12 years of exp. • Austin, TX, US

Jordan Verroi

Fractional AI Growth Operator Helping Companies Automate Marketing, Increase Revenue & Scale Faster
AI & Machine Learning • Growth Marketing Management • Sales Strategy • 14 years of exp. • Telluride, CO, US

Ashley Hicks

Senior Events Marketing Leader | Global Brand Strategy, Campaigns, Partnerships and Activations | Creating Big + Bold Experiences for Brands and the people who love them
Growth Marketing Management • Field Sales & Marketing • Community Management • 15 years of exp. • New York, NY, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Partnership & Experiential Marketing Advisor | Growth, events, and strategy for emerging categories
Strategic partnership and growth marketing professional with 15+ years of experience driving revenue through go-to-market strategies, experiential marketing, B2B and comprehensive partnership programs. Proven track record of success developing strategy and growth through partnerships, with expertise in launch and growth phases of startup brands. Demonstrated success in generating multi-million dollar revenue streams through innovative sponsorship and affiliate marketing programs within fast-paced, corporate and entrepreneurial environments.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Stacey Wisnom

Brand Partnerships & Marketing Strategist
Brand Partnership • 8 years of exp. • New York, NY, US

Brett Keenan

Experiential Marketing | Event Strategy | Wellness
Field Sales & Marketing • Customer Success • 12 years of exp. • Austin, TX, US

Jordan Verroi

Fractional AI Growth Operator Helping Companies Automate Marketing, Increase Revenue & Scale Faster
AI & Machine Learning • Growth Marketing Management • Sales Strategy • 14 years of exp. • Telluride, CO, US

Ashley Hicks

Senior Events Marketing Leader | Global Brand Strategy, Campaigns, Partnerships and Activations | Creating Big + Bold Experiences for Brands and the people who love them
Growth Marketing Management • Field Sales & Marketing • Community Management • 15 years of exp. • New York, NY, US

Top Talent like Ian are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ian McGlumphy

Content Marketing Manager
Product Marketing Manager
Pittsburgh, PA, US
Podcast Marketing
Digital Marketing
Go-to-market Strategy
Strategic Planning
Marketing Strategy
Growth Marketing
Strategic Partnerships
Partnership Development
Partnership Management
Marketing
Event Management
Event Marketing
Available for hire fromNegotiable
Contracts

Projects

Inverted State

Inverted State operates as an advisory service helping brands build sensible, incremental partnership programs from the ground up. Led by Ian McGlumphy, the agency specializes in driving measurable growth for your brand by leveraging the power of strategic partnerships, affiliate marketing, and immersive experiential campaigns—working as an extension of your business to create tailored growth strategies that resonate with your target audience and maximize ROI.

Work History

I

Founder and Principal Consultant

Inverted StateLaunched and scaled boutique advisory service focused on strategic partnership development and growth marketing for emerging brands. Partner with client leadership teams to develop and implement comprehensive growth strategies. Design and optimize affiliate marketing programs, experiential campaigns, and strategic partnerships across sports, wellness, and technology sectors. Provide end-to-end partnership consultation, from strategy development through execution and measurement.
H

Sr. Director, Production - Honcho Campout

HonchoPartners directly with Honcho in strategic planning for Honcho Campout festival. Oversees Festival Load-In + Load-Out, Run of Show management, festival infrastructure, staging movements, vendor management + deliveries. Leads Production team (10-12 members) - coordinates directly with Venue, Operations team, Festival staff and producers.
A

Sr. Director of Strategic Partnerships, Development & Events

Apollo NeuroFeb 2020 - Aug 2024 • 4 yrs 7 mosEstablished Partnership programming from the ground up, accounting for 25-30% of company revenue contribution on annual basis. Built and managed long-term sponsorship campaigns with brand partners, premium content publishers, retailers, celebrity and athlete endorsements with organizations like Nike, NFL Alumni Association, CNN, Forbes, Sports Illustrated, Men’s Health, GOVX and Erewhon. Developed affiliate marketing program in order to expand brand awareness, optimize sales funnel strategies and increase conversions through partner channel ecosystem including influencer, live events, newsletter, direct mail, and podcasts campaigns. Established and scaled Business Development efforts, focusing on retail opportunities and bulk order programming through employee wellness, athletics, first responders, online health providers, and practitioner partnership. Oversaw Experiential programming focused on demo integrations, on-site sales and content capture campaigns through event activation at CES, Wimbledon, SXSW, Art Basel, Summit Series, Daybreaker, Psychedelic Science, Biohacking Conference, and more.
G

Sr. Manager, Events & Sponsorship

GNCNov 2015 - Feb 2020 • 4 yrs 4 mosDeveloped and executed comprehensive event marketing strategy across conferences, music festivals, and competitions including multi-year activations with Bonnaroo, Pittsburgh Penguins, Boston/New York/Chicago Marathons, National Physique Committee, among others. Led contract negotiations for seven-figure sponsorships and celebrity endorsements, achieving 20% average cost savings. Managed annual budgets up to $10M, working closely with executive level leadership to support holistic brand initiatives and test into new verticals. Increased event-driven store traffic by 35% through strategic activation planning and execution. Supervised and shaped team development for the department with oversight of 3 direct reports, 50+ brand ambassadors and agency partners across national event portfolio. Implemented ROI measurement framework for all events and sponsorships, improving program efficiency by 40%.
W

Marketing Manager, Live Events

World Wrestling EntertainmentDec 2011 - Nov 2015 • 4 yrsManaged live event marketing, brand awareness campaigns, venue acquisition, negotiations, tour routing, & ticketing for WWE brand, NXT. Expanded NXT touring schedule by 54%, introducing the brand to major markets across the United States and accelerated NXT’s first international bookings in a 7 event tour of the United Kingdom. Increased revenue generation by 90%, exceeding over $3mil in annual ticket sales. Pioneered first-of-its-kind music festival sponsorship with William Morris Endeavor. Managed 25-member team through Full Sail Student Initiative Internship and Scholarship Program, leading hands-on experience within the realm of Live Event Marketing and Event Production. Implemented traditional media buying campaigns through TV, Radio, Print & OOH alongside performance marketing channels to promote ticket sales across assigned territories. Worked alongside internal Publicity and Sponsorship departments, as well as local business owners to craft creative campaigns to promote events and drive ticket sales through global and regional programming. Executed experiential partner activations (over 200) with media partners, global sponsorship clients, and non-profit organizations (Make-A-Wish, Susan G. Komen For The Cure, Dream Foundation, Boys & Girls Club of America, among others).
O

Independent Event Promoter

Obvious Productions LLCJan 2008 - Jan 2014 • 6 yrs 1 moFounder of Independent Event Promotions company specializing in event production, experiential marketing, talent buying, social media marketing and fundraiser campaigning.
L

Marketing Coordinator

Live NationMay 2011 - Dec 2011 • 8 mosRecruits and Trains Team of Street Promoters, Develops Sales Boosting Strategies via Social Media, Coordinates Direct Communication with Businesses for Sponsorship/Partnership Relations.
L

Production Associate

Live NationMay 2007 - Dec 2011 • 4 yrs 8 mosOversight of Production & Hospitality Development for Touring Acts.
P

Corporate Sales Intern

Pittsburgh PenguinsMay 2009 - Aug 2009 • 4 mos
A

Lab Store Associate / Visual Marketing

American Eagle OutfittersMay 2007 - Aug 2009 • 2 yrs 4 mosDevelopment of Visual Marketing processes aimed to enhance consumer in-store experience.

Education

V

Virginia Tech - Pamplin College of Business

Business, Marketing Management and Global Business2006 - 2010

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.