Heidi Stroup

Project Management

Content Creation

Marketing Strategy

Available for hire fromNegotiable

Contracts

Full-Time Roles

Marketer | Content Strategist | Brand Manager

I have cultivated a robust career leading comprehensive healthcare and life sciences marketing efforts, including project management, content strategy, brand architecture, and regulatory compliance. My expertise spans digital and print media, with a focus on driving business growth and enhancing brand visibility through innovative marketing strategies.

Projects

Website Migration Project Management

Worked as a freelancer/contractor on the large-scale website migration for this academic medical center. Served as the main point of contact for key department and team leaders throughout the project, ensuring that critical content decisions and deadlines were communicated. The migration project also included content updates, rewrites and the infusion of new graphics and images.See More

B2B Product Marketing

Managed the creative direction, strategy and content for this B2B landing page promoting a pharmacogenomics testing product. Digital campaign channels include LinkedIn ads, Google PPC/display and ABM email targeting.See More

Blog Content Management

Led the content strategy for this high-performing blog, driving traffic to key social channels, increasing engagement, and bolstering SEO.

B2B Product Video

Project managed the creation of this B2B product video, used in digital marketing campaigns and as a sales enablement tool.

Work History

Marketing Manager

Precision GeneticsNov 2022 - Oct 2024 • 2 yrsManaged all marketing efforts, including product marketing, brand architecture, campaign tracking, budget oversight, and supervision of external vendors. Led the marketing content strategy by overseeing the production of tailored sales materials, website content, blog articles, social media posts, videos, patient testimonials, digital ads, landing pages, emails, PPC campaigns, and targeted educational and promotional materials. Collaborated closely with cross-functional partners and the executive leadership team to craft marketing strategies and messaging that effectively convey the unique value propositions of our products and services. Ensured efficiency and scalability in the creative production and approval process, including brand consistency, scientific review and regulatory compliance.

Fractional Marketing Consultant

Self-employedSep 2018 - Nov 2022 • 4 yrs 3 mosCollaborated with clients in the healthcare, financial services, real estate, and education sectors to plan and execute new brand launches, website migration projects, product roll-outs and strategic communications and growth campaigns. Created multi-channel campaigns, creative materials, and content for web, social media, and print, including digital advertisements, landing pages, email campaigns, and promotional materials. Delivered regular performance reports and evaluations for campaigns.

Senior Campaign Manager

Medical University of South CarolinaMay 2013 - Sep 2018 • 5 yrs 5 mosSpearheaded end-to-end campaign planning and execution for strategic B2B, HCP and DTC marketing initiatives which supported brand elevation and business growth for oncology, transplant, women's health, urology, plastic surgery, dermatology and other key health services. Delivered ongoing project communications, budget planning and reporting, using campaign KPI and ROI analysis, Salesforce data reporting, Google Analytics and other metrics, ensuring constant monitoring and optimization of online and offline campaigns. Collaborated with a team of physician liaisons to promote products, services, and clinical trials to referring providers across the region. Served on enterprise-wide committees for internal communications and brand compliance, strategizing cross-promotional messaging opportunities with other teams and coordinating approvals of all marketing materials. Managed the development of creative assets and messaging for websites, digital ads, PPC campaigns, landing pages, organic and paid social media campaigns, and print collateral.

Service Line Marketing Manager

Medical University of South CarolinaAug 2010 - May 2013 • 2 yrs 10 mosManaged growth strategy and creative direction for NCI-designated Hollings Cancer Center, including websites, social platforms (paid and organic), TV and radio scripts, blogs, PPC ads, email marketing campaigns and collateral. Acted as brand manager and marketing project manager, overseeing internal and external creative resources, and ensuring deliverables were on time and on budget. Built strong relationships with acquired and affiliated medical practices to facilitate co-branded oncology marketing and communications efforts. Led the corporate presence at community events and managed relationships with key non-profit partners.

Education

University of South Carolina

Bachelor of Arts - BA, Journalism & Mass Communications

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