Top Talent like Harini are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Harini Sridharan

Product Marketing Manager
Available for hire fromNegotiable
Contracts
Founder & Expert Product Marketing Consultant
With a Master's in Computer Science from Arizona State University and a Bachelor's from the University of Madras, this accomplished professional has a robust educational background complemented by specialized training in Design Thinking from Stanford d.school. As the Founder of Craft PMM, they provide expert product marketing consulting services, helping tech businesses develop go-to-market strategies and compelling product positioning. Their career includes a sabbatical for personal growth and reflection, and significant roles such as Head of Product Marketing and Analyst Relations at Betterworks, where they built the product marketing function and won multiple technology awards. At Intapp, they served as Director and Principal Product Marketing Manager, driving strategic initiatives, M&A programs, IPO messaging, and the transition to SaaS solutions. Their experience is marked by a strong focus on growth, innovation, and market impact.

Work History

C

Founder

Craft PMMProviding product marketing consulting services to help software and technology businesses develop and execute go-to-market strategies, craft compelling product positioning, activate new messaging across channels, and deliver high-impact sales and marketing assets that drive growth and customer engagement.
C

Personal goal pursuit

Career BreakJan 2024 - Jul 2024 • 7 mosSabbatical focused on rest, reflection and joy. Spent time on health, traveled, learned new things, advised a few companies, and enjoyed quality time with family.
B

Head of Product Marketing and Analyst Relations

BetterworksFeb 2022 - Dec 2023 • 1 yr 11 mos- Built and grew the product marketing function. - Built out several product marketing functions from the ground up including analyst relations, product launch process, and competitive campaigns. - Wrote the Betterworks manifesto and positioning statement. - Won 4 prestigious technology awards for Betterworks for excellence in product functionality and market impact. Strategically positioned Betterworks as innovative and industry-leading, and wrote the award submissions. - Defined competitive campaigns and created the supporting competitive intelligence assets. Ran Betterworks' Win/Loss program - win/loss interviews, quarterly summaries.
I

Director, Product Marketing

IntappSep 2021 - Feb 2022 • 6 mosDirector of Product Marketing, likely contributing to strategic marketing initiatives, product positioning, and go-to-market strategies.
I

Principal Product Marketing Manager

IntappFeb 2018 - Sep 2021 • 3 yrs 8 mosHighlights: - M&A: Developed and drove the cross-organizational GTM programs for Intapp's acquisition announcement and integration of Repstor. - IPO: Developed platform, integration, AI, and cloud messaging and narratives that were used in our S-1 filing and in the IPO investor and analyst roadshow. - Move to Pure SaaS Selling: Made possible Intapp's move to only sell cloud solutions by leading compelling cloud positioning, field enablement to sell cloud, and driving the message in our markets. - Product Launch: Designed the product launch processes and programs that scaled the entire business. - Lead critical strategic product marketing initiatives.

Education

A

Arizona State University

Masters, Computer Science
U

University of Madras

Bachelors, Computer Science
C

Coursera, Venture Lab

S

Stanford d.school

Design Thinking

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Founder & Expert Product Marketing Consultant
With a Master's in Computer Science from Arizona State University and a Bachelor's from the University of Madras, this accomplished professional has a robust educational background complemented by specialized training in Design Thinking from Stanford d.school. As the Founder of Craft PMM, they provide expert product marketing consulting services, helping tech businesses develop go-to-market strategies and compelling product positioning. Their career includes a sabbatical for personal growth and reflection, and significant roles such as Head of Product Marketing and Analyst Relations at Betterworks, where they built the product marketing function and won multiple technology awards. At Intapp, they served as Director and Principal Product Marketing Manager, driving strategic initiatives, M&A programs, IPO messaging, and the transition to SaaS solutions. Their experience is marked by a strong focus on growth, innovation, and market impact.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Harini are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Harini Sridharan

Product Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

C

Founder

Craft PMMProviding product marketing consulting services to help software and technology businesses develop and execute go-to-market strategies, craft compelling product positioning, activate new messaging across channels, and deliver high-impact sales and marketing assets that drive growth and customer engagement.
C

Personal goal pursuit

Career BreakJan 2024 - Jul 2024 • 7 mosSabbatical focused on rest, reflection and joy. Spent time on health, traveled, learned new things, advised a few companies, and enjoyed quality time with family.
B

Head of Product Marketing and Analyst Relations

BetterworksFeb 2022 - Dec 2023 • 1 yr 11 mos- Built and grew the product marketing function. - Built out several product marketing functions from the ground up including analyst relations, product launch process, and competitive campaigns. - Wrote the Betterworks manifesto and positioning statement. - Won 4 prestigious technology awards for Betterworks for excellence in product functionality and market impact. Strategically positioned Betterworks as innovative and industry-leading, and wrote the award submissions. - Defined competitive campaigns and created the supporting competitive intelligence assets. Ran Betterworks' Win/Loss program - win/loss interviews, quarterly summaries.
I

Director, Product Marketing

IntappSep 2021 - Feb 2022 • 6 mosDirector of Product Marketing, likely contributing to strategic marketing initiatives, product positioning, and go-to-market strategies.
I

Principal Product Marketing Manager

IntappFeb 2018 - Sep 2021 • 3 yrs 8 mosHighlights: - M&A: Developed and drove the cross-organizational GTM programs for Intapp's acquisition announcement and integration of Repstor. - IPO: Developed platform, integration, AI, and cloud messaging and narratives that were used in our S-1 filing and in the IPO investor and analyst roadshow. - Move to Pure SaaS Selling: Made possible Intapp's move to only sell cloud solutions by leading compelling cloud positioning, field enablement to sell cloud, and driving the message in our markets. - Product Launch: Designed the product launch processes and programs that scaled the entire business. - Lead critical strategic product marketing initiatives.

Education

A

Arizona State University

Masters, Computer Science
U

University of Madras

Bachelors, Computer Science
C

Coursera, Venture Lab

S

Stanford d.school

Design Thinking

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.