Hanna Lacy

Project Manager

Austin, TX, US

Notion

Zoho

Airtable

Monday.com

Available for hire fromNegotiable

Director of Business Operations (Contractor) | Creative Project & Client Engagement Leadership

Creative Project Manager and business operations leader with 7+ years of experience guiding cross-functional teams to deliver complex digital, educational, and creative initiatives. Known for building clear processes and systems across client engagement, CRM/sales tracking, marketing operations, and learning program delivery—combining strategy, empathy, and execution to drive measurable growth and a 5-star client experience.

Work History

Director of Business Operations (Contractor)

Potentia Prep• Launched and managed multi-session educational product programs, building the end-to-end operational framework for program delivery, enrollment, and retention. • Designed and implemented a custom CRM and sales tracking system to centralize leads, improve reporting, and automate communication workflows. • Partnered with school administrators and community leaders to develop co-branded marketing initiatives, driving visibility and enrollment growth. • Built scalable infrastructure, including standardized onboarding, client communication, and follow-up systems, to support business expansion and sustainability. • Hired and onboarded talent, managed vendor relationships, and introduced new business processes aligned with organizational growth goals.

Engagement Solutions Manager

BTSFeb 2024 - Apr 2026 • 2 yrs 3 mos• Managed global client engagement programs for SaaS-based learning products, overseeing timelines, deliverables, and performance metrics for 24+ enterprise clients. • Drove cross-functional collaboration between Product, Sales, and Account teams to ensure operational excellence and client satisfaction. • Integrated AI tools and CRM systems to enhance reporting, automate workflows, and improve data-driven decision-making.

Senior Project Coordinator

BTSJan 2024 - Feb 2024 • 2 mos• Promoted for exceeding expectations, mastering core responsibilities, delivering complex projects with precision, building trusted relationships with client and senior peers, and taking initiative to step into greater leadership.

Project Coordinator

BTSMay 2022 - Dec 2023 • 1 yr 8 mos• Supported 35+ client enablement projects, valued at $5M+, managing timelines, budgets, resources, and learning deliverables. • Coordinated end-to-end production of learning programs, including onboarding materials, training sessions, and global enablement resources. • Mentored 4+ project coordinators by training them on processes, onboarding workflows, and client engagement strategies, providing 30-60-90 day support and ongoing guidance. • Improved onboarding efficiency and employee readiness by documenting processes and enabling new hires to quickly ramp into project delivery.

Business Growth Manager (Contractor)

Potentia PrepFeb 2020 - Apr 2023 • 3 yrs 3 mos• Increased social media engagement by 70% through research-led SEO optimization and targeted campaigns across Facebook, Google Ads, and Instagram. • Designed automated marketing funnels, driving subscription growth using tools like ClickFunnel, Many Chat, and Zapier. • Directed digital transformation projects, including CRM migration and website redesign using Webflow and Wix, enhancing user experience metrics.

Production Manager

Manley CreativeMar 2021 - May 2022 • 1 yr 3 mos• Oversaw the end-to-end production of creative marketing campaigns for Fortune 100 brands including Honeywell, Asana, and QVC. • Streamlined creative operations, balancing bandwidth and resources across directors, animators, and editors for on-time delivery. • Partnered with account management and production teams to align storytelling with campaign strategy and business objectives. • Known for building systems that bring clarity to creative chaos and scale human-centered work.

Education

Pennsylvania State University

Bachelor of Science, Organizational Leadership

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