Hailey Taylor

Growth Marketing Manager

Tampa, FL, US

Global Marketing

Marketing Strategy

Ad Copy

Display Ads

Retargeting

SEO

Search Engine Marketing

SMS Marketing

Facebook Ads

LinkedIn Ads

Digital Marketing

Brand Strategy

Digital Advertising

Available for hire fromNegotiable

Contracts

Digital Marketing Manager | Growth & Demand Generation Specialist for SaaS & B2B

Every brand has stories to tell—stories that will engage, inform, excite, and impact their audience and deliver on measurable business goals. I drive online traffic by utilizing both sides of my brain— my left brain analyzes data, and my right brain converts the data to create powerful and meaningful messages. I help companies communicate to consumers by implementing powerful marketing campaigns through digital advertising to produce high-quality results that meet their business objectives. I currently manage and evolve companies' digital marketing and paid advertising practices. I work closely with demand generation leaders, content marketing, and website teams to create integrated digital paid programs. I drive rich engagement throughout the buyer’s journey in target segments, generating a predictable pipeline and driving more significant market share capture. My specialties include copywriting, data analytics, digital brand strategy, SEM, and SEO. Experienced in SaaS, B2B, and diverse global markets.

Work History

Digital Marketing Manager

Pulseway• Own 9 PPC and paid media channels, creating, developing, and implementing effective paid search strategies across NAM, EMEA, and APAC, bringing in over 60% of Pulseway’s MQLs in Q4 2023. • Implemented regional campaign strategies and developed marketing solutions in alignment with target audiences, resulting in CPL dropping by $150 on Google and an increase in MQLS by 33%. • Developed retargeting strategy and competitive analysis for PPC to increase product visibility and market performance. • Optimized full marketing funnel, enabling successful paid social campaigns in every stage of the funnel for NCA.

PPC Manager

Goliath TechnologiesAug 2022 - Oct 2023 • 1 yr 3 mos• Managed and developed GTM strategies for marketing programs: search engine marketing, SEO, retargeting, account-based marketing (6Sense), LinkedIn and Reddit advertising, and Capterra. • Developed search, display, and YouTube campaign strategies, resulting in a 156% increase in inbound leads in 2023. • Led the end-to-end execution of ABM LinkedIn campaigns, increasing conversions by 21% and a 66% decrease in spend. • Created two Reddit campaigns targeting communities, resulting in a .4% CTR and an increase in clicks by 12% MoM. • Produced monthly and quarterly reports through Google Data Studio and GA4, monitoring KPI performance and ROI goals. • Conducted research for high volume and long-tailed keywords, generating 13,000 unique visitors and increased engagement rate by 4% QOQ.

Senior PPC Specialist

Lakeside SoftwareMay 2022 - Aug 2022 • 4 mos• Created, managed, and analyzed paid digital accounts for the US and EMEA across 6Sense, Display & Video 360, Capterra, Facebook, Google, LinkedIn, and Microsoft. • Increased % of leads to MQLs through form-fills by 81% over three months, resulting in 1.7M in opportunities. • Optimized advertising copy and developed keyword research through industry and competitive analysis to improve conversions on Google Advertising by 159% over three months. • Collaborated with internal design, product, and social teams to develop campaign creation strategies and keyword expansion, increasing digital performance.

Digital Marketing Specialist

National Heritage AcademiesAug 2021 - May 2022 • 10 mos• Optimized ad copy, keyword research, landing pages, bids, and budget across 50+ accounts on Google, MS, and Meta. • Created A/B tests for landing pages and ad creatives, improving conversions from the previous year by 45%. • Designed and implemented data-driven insights and reporting to refine campaigns and enhance efficiency. • Launched Spotify campaigns, achieving 18% engagement rate.

Digital Marketing Project Coordinator

Delta Defense LLCJan 2021 - Aug 2021 • 8 mos• Managed SEO keyword research, content optimization, metadata best practices, and analytics tracking. • Created weekly, monthly, and quarterly reports for organic traffic and keyword performance. • Produced mobile app copy, push notifications, and email marketing strategy, averaging 1,600 monthly conversions.

Digital Marketing Intern

National Heritage AcademiesMay 2020 - Sep 2020 • 5 mos• Created ads and optimized advertising accounts for Facebook, Google, and Microsoft Advertising. • Performed keyword research, new ad groups, and negative keywords. • Analyzed reporting for Facebook Creative and Google Ads to assess KPIs using Tableau.

Web Development Social Media Intern

Saginaw Valley State UniversityApr 2019 - Jul 2020 • 1 yr 4 mos• Redesigned website using Terminal Four for an audience of 62,000+. • Created landing pages, content, and blog posts. • Managed social media platforms, resulting in a 400% follower increase on Instagram in 3 months. • Strengthened brand awareness and partnerships via social media.

Marketing Research Analyst

MorleyMar 2020 - Mar 2020 • 1 mo• Researched automotive OEM partnerships with technology firms and mobility industry players. • Delivered a structured framework and completed OEM partnership research within three weeks.

Marketing Intern

Mid-Michigan Children's MuseumJan 2019 - May 2019 • 5 mos• Managed content calendar and scheduled social posts for Facebook, Instagram, and Twitter. • Conceptualized campaigns for three events, increasing turnout by over 40%. • Researched and wrote blog posts and created collateral for events and brochures.

Education

Saginaw Valley State University

Bachelor of Business Administration - BBA, Marketing2017 - 2020

Saginaw Valley State University

BBA , MarketingAug 2017 - Dec 2020

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