Top Talent like Goutham are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Goutham Vishnu

Product Marketing Manager
Bengaluru, KA, IN
Available for hire fromNegotiable
Contracts
Full-Time Roles
Digital-First Strategic Marketer | Cocoblu Retail | V-Guard | IIM Jammu
Digital-first marketing professional with keen interest in brand management, skilled in end-to-end facets of e-commerce performance marketing (Amazon PPC campaigns & Flipkart ads), from category & competition analysis, granular-level campaign structure mapping, and ad property mix selection to performance reporting & evaluation, A/B testing, and ultimately RoI optimization. Experience handling a P&L of 10 Cr in the Kitchen Appliances portfolio with strategic allocations for media buying & multimedia content creation. Hands-on with brand identity management and GTM promotion planning. Trained via exposure in evolving and executing positioning strategies for new launches. Expertise in creating high-quality marketing collaterals and adept at developing processes to analyze competitor communication, leveraging relevant talking points, and generating premium category-competent communication material. Accustomed to being part of Cross-Functional Teams and ad-hoc collaborative structures consisting of stakeholders from diverse cultural backgrounds.

Projects

Launch of New Line of Mixer Grinders at V-Guard Industries Ltd.

This launch was crucial, as over 40% of the AOP revenue from V-Guard Kitchen Appliances was projected to come from this new range. Additionally, this would be V-Guard’s first major entry into the Mixer Grinder sub-category, the largest in Amazon India's Appliances category. First, using Piwheel—an eCommerce intelligence tool—I evaluated the Indian e-commerce market for Mixer Grinders, segmented it into various price bands, and identified key players and their offerings within each segment. This allowed us to compare our Mixer Grinder offerings with competitors in corresponding segments regarding product features, RTBs, end-consumer benefits, and communication collateral (e.g., listing images and A+ content). You can find the analysis document here: https://docs.google.com/spreadsheets/d/1S00gp-vS9br5_tCrMvV0UsCfJMxpM-Df/edit?usp=sharing&ouid=102387049556584107739&rtpof=true&sd=true In the price segment where V-Guard Mixer Grinders would be launched, positioning was largely focused on functional benefits such as low noise and nutrient retention. I hypothesized that a positioning statement emphasizing the diverse culinary needs of Indian households would resonate well across the country’s varied cultures. Thus, I developed the positioning statement, “The Perfect Kitchen Companion for Diverse Indian Tastes.” I also developed a matrix, informed by thorough research on Amazon marketplaces (US, UK, Germany, Australia, India), Alibaba, and the D2C sites of Atomberg, Philips, and Prestige. Once the matrix was created, I shared it with cross-functional stakeholders from R&D, Service, NPD, and Quality teams, who provided input on our offerings’ features and RTBs. You can find this document here: https://docs.google.com/spreadsheets/d/18mJwNxybRoCHNA6IFtdyg8LSLPHetC-X/edit?gid=1555437400#gid=1555437400 I was then able to translate these F&B into detailed creative briefs and with the help of our creative agency partner, we created distinctive collateral for the Mixers.See More

Work History

C

Marketing Manager

Cocoblu RetailFull-time EmployeeFeb 2024 - Jun 2024 • 5 mos• Led the marketing mandate for 13 fashion brands, managing an annual budget of $2.5M across AMS, Google, and Meta platforms and developing strategic campaigns based on market research and keyword & competitor analyses • Coordinated with three agencies to refine campaign structures and streamline reporting processes, driving efficiency and securing a monthly Net Sales Value (NSV) of $2.1 million through optimized performance & strategic alignment • Developed weekly performance dashboards to track and analyze AMS campaign metrics, including CTR, CPC, and ACoS; leveraged brand, department, and sub-category views to provide comprehensive insights & optimization strategies • Collaborated with 15+ diverse stakeholders ranging from Vendor Managers and Category Leaders to Functional Heads and Leadership, ensuring alignment on business objectives, campaign strategies, and execution plans • Drafted 10+ comprehensive reports for monthly and event review meetings, and project initiations, providing detailed KPI target vs. actual performance analysis. Included actionable insights and strategic recommendations • Achieved $143K in Amazon sales for Symbol Premium launches in April, driving a 400+ AMS order DRR at 3X RoI through strategic campaign execution and performance optimization
V

Assistant Manager- Emerging Channels & Digital Initiatives

V-GuardJul 2021 - Nov 2023 • 2 yrs 5 mos• Undertook design and implementation of standardized processes for brand content creation, incorporating clear SLA definitions and cross-functional input. This process optimization reduced content creation TAT by 36%, improved brand alignment across marketing, design, and agencies, and ensured consistent resource allocation. • Developed sub-brand positioning strategies for Mixer Grinders and Hobtops by leveraging consumer insights, competitive benchmarking, and market segmentation analysis. Reinforced brand identity with high-impact video and static content, aligning product messaging with target audience preferences to maximize brand engagement. • Produced high-quality branded marketing collateral for 50+ products in collaboration with internal design teams and external agency partners. Ensured consistency in brand messaging, creative execution, and visual identity across all materials, supporting product launches and promotional campaigns. • Created high-impact marketing presentations with a storytelling-driven approach, blending data insights, visual design, and compelling brand narratives to communicate project value. These presentations facilitated internal stakeholder buy-in, aligned cross-functional teams, and secured approval for key branding initiatives. • Delivered brand-compliant marketplace content (textual and creative) for 50+ products, ensuring strict adherence to brand guidelines across all platforms. Optimized product listings, A+ content, and creatives to enhance brand visibility, engagement, and conversion rates on e-commerce channels. • Designed and implemented data-driven dashboards to track and analyze campaign performance across Amazon and Flipkart. Monitored key brand metrics such as ACoS, CPA, CTR, CVR, RoAS, and CPC, enabling granular optimization of ad spend and brand positioning strategies based on actionable insights.
F

Creative Writer

FilmSpeakMay 2021 - Jun 2021 • 2 mosCreated content on diverse topics including cinema, mental health, social issues, and small business growth. Handled WordPress and Yoast plugin for SEO content creation.
I

Member | Corporate Communications Committee

Indian Institute of Management JammuSep 2019 - Apr 2021 • 1 yr 8 mosFormulated and executed branding strategy, promoted events through social media, set copywriting and design guidelines, and oversaw creation of social media content, website content, corporate communications, and PR.
I

Core Team | Leadership Summit

Indian Institute of Management JammuJan 2020 - Feb 2020 • 2 mosLed promotions for the first-ever summit with 10 eminent CEOs, conceived and designed a unique logo, and crafted brand assets for social media promotion.

Education

I

Indian Institute of Management Jammu

Master of Business Administration - MBA2019 - 2021
K

Kerala University, Thiruvananthapuram

Bachelor of Technology - BTech, Mechanical Engineering2012 - 2016

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital-First Strategic Marketer | Cocoblu Retail | V-Guard | IIM Jammu
Digital-first marketing professional with keen interest in brand management, skilled in end-to-end facets of e-commerce performance marketing (Amazon PPC campaigns & Flipkart ads), from category & competition analysis, granular-level campaign structure mapping, and ad property mix selection to performance reporting & evaluation, A/B testing, and ultimately RoI optimization. Experience handling a P&L of 10 Cr in the Kitchen Appliances portfolio with strategic allocations for media buying & multimedia content creation. Hands-on with brand identity management and GTM promotion planning. Trained via exposure in evolving and executing positioning strategies for new launches. Expertise in creating high-quality marketing collaterals and adept at developing processes to analyze competitor communication, leveraging relevant talking points, and generating premium category-competent communication material. Accustomed to being part of Cross-Functional Teams and ad-hoc collaborative structures consisting of stakeholders from diverse cultural backgrounds.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Goutham are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Goutham Vishnu

Product Marketing Manager
Bengaluru, KA, IN
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Launch of New Line of Mixer Grinders at V-Guard Industries Ltd.

This launch was crucial, as over 40% of the AOP revenue from V-Guard Kitchen Appliances was projected to come from this new range. Additionally, this would be V-Guard’s first major entry into the Mixer Grinder sub-category, the largest in Amazon India's Appliances category. First, using Piwheel—an eCommerce intelligence tool—I evaluated the Indian e-commerce market for Mixer Grinders, segmented it into various price bands, and identified key players and their offerings within each segment. This allowed us to compare our Mixer Grinder offerings with competitors in corresponding segments regarding product features, RTBs, end-consumer benefits, and communication collateral (e.g., listing images and A+ content). You can find the analysis document here: https://docs.google.com/spreadsheets/d/1S00gp-vS9br5_tCrMvV0UsCfJMxpM-Df/edit?usp=sharing&ouid=102387049556584107739&rtpof=true&sd=true In the price segment where V-Guard Mixer Grinders would be launched, positioning was largely focused on functional benefits such as low noise and nutrient retention. I hypothesized that a positioning statement emphasizing the diverse culinary needs of Indian households would resonate well across the country’s varied cultures. Thus, I developed the positioning statement, “The Perfect Kitchen Companion for Diverse Indian Tastes.” I also developed a matrix, informed by thorough research on Amazon marketplaces (US, UK, Germany, Australia, India), Alibaba, and the D2C sites of Atomberg, Philips, and Prestige. Once the matrix was created, I shared it with cross-functional stakeholders from R&D, Service, NPD, and Quality teams, who provided input on our offerings’ features and RTBs. You can find this document here: https://docs.google.com/spreadsheets/d/18mJwNxybRoCHNA6IFtdyg8LSLPHetC-X/edit?gid=1555437400#gid=1555437400 I was then able to translate these F&B into detailed creative briefs and with the help of our creative agency partner, we created distinctive collateral for the Mixers.

Work History

C

Marketing Manager

Cocoblu RetailFull-time EmployeeFeb 2024 - Jun 2024 • 5 mos• Led the marketing mandate for 13 fashion brands, managing an annual budget of $2.5M across AMS, Google, and Meta platforms and developing strategic campaigns based on market research and keyword & competitor analyses • Coordinated with three agencies to refine campaign structures and streamline reporting processes, driving efficiency and securing a monthly Net Sales Value (NSV) of $2.1 million through optimized performance & strategic alignment • Developed weekly performance dashboards to track and analyze AMS campaign metrics, including CTR, CPC, and ACoS; leveraged brand, department, and sub-category views to provide comprehensive insights & optimization strategies • Collaborated with 15+ diverse stakeholders ranging from Vendor Managers and Category Leaders to Functional Heads and Leadership, ensuring alignment on business objectives, campaign strategies, and execution plans • Drafted 10+ comprehensive reports for monthly and event review meetings, and project initiations, providing detailed KPI target vs. actual performance analysis. Included actionable insights and strategic recommendations • Achieved $143K in Amazon sales for Symbol Premium launches in April, driving a 400+ AMS order DRR at 3X RoI through strategic campaign execution and performance optimization
V

Assistant Manager- Emerging Channels & Digital Initiatives

V-GuardJul 2021 - Nov 2023 • 2 yrs 5 mos• Undertook design and implementation of standardized processes for brand content creation, incorporating clear SLA definitions and cross-functional input. This process optimization reduced content creation TAT by 36%, improved brand alignment across marketing, design, and agencies, and ensured consistent resource allocation. • Developed sub-brand positioning strategies for Mixer Grinders and Hobtops by leveraging consumer insights, competitive benchmarking, and market segmentation analysis. Reinforced brand identity with high-impact video and static content, aligning product messaging with target audience preferences to maximize brand engagement. • Produced high-quality branded marketing collateral for 50+ products in collaboration with internal design teams and external agency partners. Ensured consistency in brand messaging, creative execution, and visual identity across all materials, supporting product launches and promotional campaigns. • Created high-impact marketing presentations with a storytelling-driven approach, blending data insights, visual design, and compelling brand narratives to communicate project value. These presentations facilitated internal stakeholder buy-in, aligned cross-functional teams, and secured approval for key branding initiatives. • Delivered brand-compliant marketplace content (textual and creative) for 50+ products, ensuring strict adherence to brand guidelines across all platforms. Optimized product listings, A+ content, and creatives to enhance brand visibility, engagement, and conversion rates on e-commerce channels. • Designed and implemented data-driven dashboards to track and analyze campaign performance across Amazon and Flipkart. Monitored key brand metrics such as ACoS, CPA, CTR, CVR, RoAS, and CPC, enabling granular optimization of ad spend and brand positioning strategies based on actionable insights.
F

Creative Writer

FilmSpeakMay 2021 - Jun 2021 • 2 mosCreated content on diverse topics including cinema, mental health, social issues, and small business growth. Handled WordPress and Yoast plugin for SEO content creation.
I

Member | Corporate Communications Committee

Indian Institute of Management JammuSep 2019 - Apr 2021 • 1 yr 8 mosFormulated and executed branding strategy, promoted events through social media, set copywriting and design guidelines, and oversaw creation of social media content, website content, corporate communications, and PR.
I

Core Team | Leadership Summit

Indian Institute of Management JammuJan 2020 - Feb 2020 • 2 mosLed promotions for the first-ever summit with 10 eminent CEOs, conceived and designed a unique logo, and crafted brand assets for social media promotion.

Education

I

Indian Institute of Management Jammu

Master of Business Administration - MBA2019 - 2021
K

Kerala University, Thiruvananthapuram

Bachelor of Technology - BTech, Mechanical Engineering2012 - 2016

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.