Top Talent like Giselle are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Giselle Lopez

Creative & Brand Strategist
Social Media Marketing Specialist
Los Angeles, CA, US
Microsoft Suite
Microsoft Office
Messaging Strategy
Copywriting
Product Marketing
Brand Strategy
Social Media Marketing
Marketing
Content Strategy
Available for hire fromNegotiable
Contracts
Brand Strategy & Content Marketing | Former L’Oréal Professional
Hello there! I'm Giselle, and I'm thrilled to connect with you. Marketing & consumer insights enthusiast passionate about data-driven strategy, audience engagement, and storytelling. From market research to social media, I turn consumer insights into impactful brand moments. Recently at L’Oréal USA (NYX PMU), with experience in PR, influencer marketing, communications, and data-driven strategy. Let’s connect! Giselle has a strong background in the beauty and lifestyle industry, with extensive experience in brand strategy, content marketing, and consumer insights.

Work History

G

Brand & Content Strategist

Gigi's Brand LabAs a Content Marketing Analyst, I work with beauty & lifestyle clients to build their personal brands from the ground up. My focus includes developing digital presence and crafting compelling social media content. I help clients build their brand identity and grow their audience, strengthen engagement, and drive meaningful results across channels like Instagram, LinkedIn, and TikTok.
I

Marketing Associate

Industrial ColorJan 2025 - Jun 2025 • 6 mosSupported internal and external marketing initiatives across digital and social for a leading beauty brand. Led consumer insights research, competitive benchmarking, and sentiment analysis to inform social strategy. Managed content calendars and supported end-to-end marketing plan execution. Collaborated on briefing documents, helping align key messaging, deliverables, and timelines. Helped track and maintain activation timelines to keep product launches and campaign milestones on track.
L

Marketing and Operations | NYX Professional Makeup

L'OréalJan 2024 - Jan 2025 • 1 yr 1 moIn my role, I streamline and elevate internal communications and drive key transversal projects for NYX Professional Makeup at L'Oreal. I partner closely with the Head of Marketing, and Management to deliver impactful communications, develop social strategies for LinkedIn & Pinterest, and support & coordinate marketing research initiatives.
T

Social Media and Press Engagement Coordinator

Tasha and Co. OrganicsAug 2023 - Jan 2024 • 6 mosAt Tasha & Co. Organics, I leveraged social listening and trend analysis tools to identify engagement opportunities, optimizing organic strategies across Instagram and LinkedIn. I managed PR software databases, and crafted targeted press release pitches.
U

Active Marketing Integrated Member

USC Business Cosmetics ClubAug 2023 - Jan 2024 • 6 mosEngaged in 15+ guest speaker events and socials with companies such as L'Oreal, MakeUpin LA, DevaCurl, Flock, and Stryx with a goal to expand expertise in marketing in the beauty industry.
U

Digital Marketing Assistant | USC Recreational Sports

University of Southern CaliforniaJan 2022 - Oct 2023 • 1 yr 10 mosAt USC Recreational Sports, I developed and executed digital strategies, creating social media content that boosted student engagement. I conducted user experience analysis, providing insights that led to the increase in fitness participation and sales. Additionally, I redefined the brand’s positioning as a health and wellness resource for students by collaborating with industry experts and curating high-value content.
S

Marketing And Public Relations Intern

Spotlight AgencyJan 2021 - Jan 2022 • 1 yr 1 moDeveloped public relations initiatives for Fortune 500 health, wellness, and skincare companies to enhance brand awareness and market presence. Trained in Cision to utilize advanced research techniques for identifying media and influencer audiences aligned with client value propositions. Conducted trend analysis to evaluate over 800 micro-influencers, crafting high-impact promotional strategies, and secured over 20 valuable media placements through targeted pitch segments.

Education

U

University of Southern California

Undergraduate, Business Administration 2023

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Brand Strategy & Content Marketing | Former L’Oréal Professional
Hello there! I'm Giselle, and I'm thrilled to connect with you. Marketing & consumer insights enthusiast passionate about data-driven strategy, audience engagement, and storytelling. From market research to social media, I turn consumer insights into impactful brand moments. Recently at L’Oréal USA (NYX PMU), with experience in PR, influencer marketing, communications, and data-driven strategy. Let’s connect! Giselle has a strong background in the beauty and lifestyle industry, with extensive experience in brand strategy, content marketing, and consumer insights.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Giselle are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Giselle Lopez

Creative & Brand Strategist
Social Media Marketing Specialist
Los Angeles, CA, US
Microsoft Suite
Microsoft Office
Messaging Strategy
Copywriting
Product Marketing
Brand Strategy
Social Media Marketing
Marketing
Content Strategy
Available for hire fromNegotiable
Contracts

Work History

G

Brand & Content Strategist

Gigi's Brand LabAs a Content Marketing Analyst, I work with beauty & lifestyle clients to build their personal brands from the ground up. My focus includes developing digital presence and crafting compelling social media content. I help clients build their brand identity and grow their audience, strengthen engagement, and drive meaningful results across channels like Instagram, LinkedIn, and TikTok.
I

Marketing Associate

Industrial ColorJan 2025 - Jun 2025 • 6 mosSupported internal and external marketing initiatives across digital and social for a leading beauty brand. Led consumer insights research, competitive benchmarking, and sentiment analysis to inform social strategy. Managed content calendars and supported end-to-end marketing plan execution. Collaborated on briefing documents, helping align key messaging, deliverables, and timelines. Helped track and maintain activation timelines to keep product launches and campaign milestones on track.
L

Marketing and Operations | NYX Professional Makeup

L'OréalJan 2024 - Jan 2025 • 1 yr 1 moIn my role, I streamline and elevate internal communications and drive key transversal projects for NYX Professional Makeup at L'Oreal. I partner closely with the Head of Marketing, and Management to deliver impactful communications, develop social strategies for LinkedIn & Pinterest, and support & coordinate marketing research initiatives.
T

Social Media and Press Engagement Coordinator

Tasha and Co. OrganicsAug 2023 - Jan 2024 • 6 mosAt Tasha & Co. Organics, I leveraged social listening and trend analysis tools to identify engagement opportunities, optimizing organic strategies across Instagram and LinkedIn. I managed PR software databases, and crafted targeted press release pitches.
U

Active Marketing Integrated Member

USC Business Cosmetics ClubAug 2023 - Jan 2024 • 6 mosEngaged in 15+ guest speaker events and socials with companies such as L'Oreal, MakeUpin LA, DevaCurl, Flock, and Stryx with a goal to expand expertise in marketing in the beauty industry.
U

Digital Marketing Assistant | USC Recreational Sports

University of Southern CaliforniaJan 2022 - Oct 2023 • 1 yr 10 mosAt USC Recreational Sports, I developed and executed digital strategies, creating social media content that boosted student engagement. I conducted user experience analysis, providing insights that led to the increase in fitness participation and sales. Additionally, I redefined the brand’s positioning as a health and wellness resource for students by collaborating with industry experts and curating high-value content.
S

Marketing And Public Relations Intern

Spotlight AgencyJan 2021 - Jan 2022 • 1 yr 1 moDeveloped public relations initiatives for Fortune 500 health, wellness, and skincare companies to enhance brand awareness and market presence. Trained in Cision to utilize advanced research techniques for identifying media and influencer audiences aligned with client value propositions. Conducted trend analysis to evaluate over 800 micro-influencers, crafting high-impact promotional strategies, and secured over 20 valuable media placements through targeted pitch segments.

Education

U

University of Southern California

Undergraduate, Business Administration 2023

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.