Top Talent like Felipe are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Felipe Diacono

Growth Marketing Manager
Email Marketing Specialist
Social Media Marketing Specialist
RJ, BR
Lead Generation
Digital Strategy
Advertising
Strategy & Business Development
Facebook Ads
Event Planning
Team Management
Search Engine Marketing
Social Media Marketing
Automation
Email Marketing
Marketing Strategy
Available for hire fromNegotiable
Full-Time Roles
Contracts
Full-Stack Marketing Strategist • 20+ Years of Experience • Fortune 500 Companies • SMBs and Startups
🎯 Full-stack marketer 📅 +20 years of experience 🌎 Marketing Manager for Fortune 500 companies 🚀 Fractional Marketing Director for SMBs and startups 🎓 Bachelor's Degree in Marketing 🔍 Expertise in Marketing Plans, PPC, SEO, ASO, SMM, Branding and Conversion Optimization I'm a Marketing Strategist with over 20 years of experience developing marketing plans and managing the execution of marketing activities. Throughout my career, I've led marketing activities for renowned multinational companies like Hewlett-Packard, Nokia, and Samsung. For the past 7 years, I've been a trusted marketing consultant for small and medium business owners in North America.

Projects

[Case Study] How an Immigration Company Tripled Leads in a Year Without Increasing Marketing Spend

In late 2021, after 15 years in the market, a Canadian Immigration Company approached me. They heavily relied on one paid channel to acquire most of their leads, and they struggled with the fact that many of these leads were not qualified. Additionally, the demand for their services was rising, but their internal teams lacked a clear marketing vision, objectives, and processes. They were unsure about where their marketing spend was going and they wanted to efficiently increase qualified leads and boost sales. SOULUTIONS I created a Marketing Plan based on three main pillars: (1) Enhancing their messaging and standing out from competitors, (2) Diversifying lead sources while improving current marketing activities, and (3) Setting up their marketing team for success. - Messaging and Differentiation: Developed new positioning strategies highlighting their strengths. - Conversion Rate Optimization: Launched a new website with a conversion-centric approach. - Diversification of Lead Sources: Reduced dependence on Google Ads by efficiently incorporating SEO, event participation, outbound strategies, automation, content development, and retargeting. - Audit Efficiency of Current Tactics: Reviewed paid ads to reduce inefficient spending. - Marketing Team Reorg: For all of these to work, we had to increase accountability. So, we restructured the marketing team and set up clear Objectives and Key Results for 2022. RESULTS 1. More than doubled the website conversion rate 2. Tripled the number of leads from 2021 to 2022 while reducing unqualified leads. 3. Reduced Ad Spend by 17%, reallocating the budget towards other marketing activitiesSee More

[Testimonial] Fractional CMO @ Cerebral Tax Advisors

I've been leading Cerebral Tax Advisors' marketing initiatives since the beginning of 2021, serving as the fractional CMO. My role involves a mix of strategic planning and hands-on involvement in day-to-day marketing operations. One of our early challenges was an over-dependence on a single lead generation source. I've actively participated in diversifying our lead sources, constantly testing and analyzing data to identify cost-effective avenues. Since then, we've successfully added several new lead sources, giving us a better understanding of what works best. Some other exciting results: Our organic website traffic has doubled year over year, and we've even secured first-page rankings on Google for key search terms. I've also focused on improving conversion rates, implementing email campaigns that have increased scheduled meetings by 50% and enhanced the acceptance rate of our proposals. As a consequence, Cerebral has more than doubled the number of clients from one year to the following one. My role at Cerebral isn't just about diversifying lead sources or increasing organic traffic; it's about ensuring that every aspect of our marketing strategy aligns with our business objectives, making a tangible impact on our success.See More

[Award] Hewlett Packard "Marketing & Design Award" as Digital Strategy Manager

Hewlett Packard "Marketing & Design Award" >> Category: Best Website Experience >> Responsible for improving Customer Experience on the HP digital ecosystem in Latin America >> WorldWide level awardSee More

| HERE, a Nokia Business | January 2012 - August 2014 | Marketing Manager - South & Central America

Drive corporate marketing activities and strategic planning in Central/South America to increase regional recognition of the company, supporting local and corporate business objectives. Leverage local expertise and an understanding of corporate goals in order to deliver B2B, B2C and Public Relations initiatives for the automotive, consumer and enterprise business segments.See More

Work History

W

Marketing Consultant and Fractional CMO

WumbaProviding marketing solutions where I act either as a Marketing Consultant, Fractional CMO, or both, serving customers in a wide range of industries. Clients (past and current): ● Workvantage (Canada) ● Immigration Pros (Canada) ● Cerebral Tax Advisors (USA) ● Shifa Dental (USA) ● Document Authentication Canada (Canada) ● Avalia Contabilidade (Brasil) ● StudyVantage (Canada)
S

Growth Marketing Manager

Samsung (Whisk)Mar 2020 - Apr 2023 • 3 yrs 2 mosDefined and led the Paid Media Strategy and the AppStore Optimization Strategy driving tangible improvements in efficiency and performance within the channels.
H

Marketing Manager - South and Central America

HERE, a Nokia BusinessJan 2012 - Aug 2014 • 2 yrs 8 mosDrove corporate marketing activities and strategic planning in Central/South America to increase regional recognition of the company, supporting local and corporate business objectives. Delivered B2B, B2C and Public Relations initiatives for the automotive, consumer and enterprise business segments.
H

Digital Strategy & HP.com Manager - Latin America

Hewlett-PackardOct 2007 - Jan 2012 • 4 yrs 4 mosLed the online regional activities to increase the number of qualified visits to the sites while ensuring the best possible customer experience on the corporate website (with over 7 million monthly visits), focusing on usability, conversion rate optimization, accessibility, and SEO. Led the project that received the “Marketing and Design Award” given to the best HP Website Marketing activity on a worldwide level.
W

Marketing Consultant and Fractional CMO

WumbaPart-time EmployeeProviding marketing solutions where I act either as Marketing Consultant, Fractional CMO, or both, serving customers in a wide range of industries. Clients (past and current): ● Workvantage (Canada) ● Immigration Pros (Canada) ● Cerebral Tax Advisors (USA) ● Shifa Dental (USA) ● Document Authentication Canada ● Avalia Contabilidade (Brasil) ● Ashley Morgan Cosmetics (USA) ● Centre for Sacred Deathcare (Canada)
S

Performance Marketing Manager

Samsung (Whisk)Part-time EmployeeMar 2020 - Apr 2023 • 3 yrs 2 mosDefined and led the Paid Media Strategy and the AppStore Optimization Strategy driving tangible improvements in efficiency and performance within the channels.
H

Marketing Manager - South and Central America

HERE, a Nokia Business Full-time EmployeeJan 2012 - Aug 2014 • 2 yrs 8 mosDrove corporate marketing activities and strategic planning in Central/South America to increase regional recognition of the company, supporting local and corporate business objectives. Delivered B2B, B2C and Public Relations initiatives for the automotive, consumer and enterprise business segments.
H

Digital Strategy & HP.com Manager - Latin America

Hewlett-Packard Full-time EmployeeOct 2007 - Jan 2012 • 4 yrs 4 mosLed the online regional activities to increase the number of qualified visits to the sites while ensuring the best possible customer experience on the corporate website (with over 7 million monthly visits), focusing on usability, conversion rate optimization, accessibility, and SEO. Led the project that received the “Marketing and Design Award” given to the best HP Website Marketing activity on a worldwide level.

Education

U

Universidad del Salvador, Faculty of Administrative Sciences

Marketing Bachelor’s Degree (Graduated with Honors), Marketing
U

Universidad de Belgrano – AMDIA

Postgraduate Course In Direct And Interactive Marketing, Marketing

Torcuato Di Tella University

Executive Education – Business School, Business

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Full-Stack Marketing Strategist • 20+ Years of Experience • Fortune 500 Companies • SMBs and Startups
🎯 Full-stack marketer 📅 +20 years of experience 🌎 Marketing Manager for Fortune 500 companies 🚀 Fractional Marketing Director for SMBs and startups 🎓 Bachelor's Degree in Marketing 🔍 Expertise in Marketing Plans, PPC, SEO, ASO, SMM, Branding and Conversion Optimization I'm a Marketing Strategist with over 20 years of experience developing marketing plans and managing the execution of marketing activities. Throughout my career, I've led marketing activities for renowned multinational companies like Hewlett-Packard, Nokia, and Samsung. For the past 7 years, I've been a trusted marketing consultant for small and medium business owners in North America.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Felipe are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Felipe Diacono

Growth Marketing Manager
Email Marketing Specialist
Social Media Marketing Specialist
RJ, BR
Lead Generation
Digital Strategy
Advertising
Strategy & Business Development
Facebook Ads
Event Planning
Team Management
Search Engine Marketing
Social Media Marketing
Automation
Email Marketing
Marketing Strategy
Available for hire fromNegotiable
Full-Time Roles
Contracts

Projects

[Case Study] How an Immigration Company Tripled Leads in a Year Without Increasing Marketing Spend

In late 2021, after 15 years in the market, a Canadian Immigration Company approached me. They heavily relied on one paid channel to acquire most of their leads, and they struggled with the fact that many of these leads were not qualified. Additionally, the demand for their services was rising, but their internal teams lacked a clear marketing vision, objectives, and processes. They were unsure about where their marketing spend was going and they wanted to efficiently increase qualified leads and boost sales. SOULUTIONS I created a Marketing Plan based on three main pillars: (1) Enhancing their messaging and standing out from competitors, (2) Diversifying lead sources while improving current marketing activities, and (3) Setting up their marketing team for success. - Messaging and Differentiation: Developed new positioning strategies highlighting their strengths. - Conversion Rate Optimization: Launched a new website with a conversion-centric approach. - Diversification of Lead Sources: Reduced dependence on Google Ads by efficiently incorporating SEO, event participation, outbound strategies, automation, content development, and retargeting. - Audit Efficiency of Current Tactics: Reviewed paid ads to reduce inefficient spending. - Marketing Team Reorg: For all of these to work, we had to increase accountability. So, we restructured the marketing team and set up clear Objectives and Key Results for 2022. RESULTS 1. More than doubled the website conversion rate 2. Tripled the number of leads from 2021 to 2022 while reducing unqualified leads. 3. Reduced Ad Spend by 17%, reallocating the budget towards other marketing activities

[Testimonial] Fractional CMO @ Cerebral Tax Advisors

I've been leading Cerebral Tax Advisors' marketing initiatives since the beginning of 2021, serving as the fractional CMO. My role involves a mix of strategic planning and hands-on involvement in day-to-day marketing operations. One of our early challenges was an over-dependence on a single lead generation source. I've actively participated in diversifying our lead sources, constantly testing and analyzing data to identify cost-effective avenues. Since then, we've successfully added several new lead sources, giving us a better understanding of what works best. Some other exciting results: Our organic website traffic has doubled year over year, and we've even secured first-page rankings on Google for key search terms. I've also focused on improving conversion rates, implementing email campaigns that have increased scheduled meetings by 50% and enhanced the acceptance rate of our proposals. As a consequence, Cerebral has more than doubled the number of clients from one year to the following one. My role at Cerebral isn't just about diversifying lead sources or increasing organic traffic; it's about ensuring that every aspect of our marketing strategy aligns with our business objectives, making a tangible impact on our success.

[Award] Hewlett Packard "Marketing & Design Award" as Digital Strategy Manager

Hewlett Packard "Marketing & Design Award" >> Category: Best Website Experience >> Responsible for improving Customer Experience on the HP digital ecosystem in Latin America >> WorldWide level award

| HERE, a Nokia Business | January 2012 - August 2014 | Marketing Manager - South & Central America

Drive corporate marketing activities and strategic planning in Central/South America to increase regional recognition of the company, supporting local and corporate business objectives. Leverage local expertise and an understanding of corporate goals in order to deliver B2B, B2C and Public Relations initiatives for the automotive, consumer and enterprise business segments.

Work History

W

Marketing Consultant and Fractional CMO

WumbaProviding marketing solutions where I act either as a Marketing Consultant, Fractional CMO, or both, serving customers in a wide range of industries. Clients (past and current): ● Workvantage (Canada) ● Immigration Pros (Canada) ● Cerebral Tax Advisors (USA) ● Shifa Dental (USA) ● Document Authentication Canada (Canada) ● Avalia Contabilidade (Brasil) ● StudyVantage (Canada)
S

Growth Marketing Manager

Samsung (Whisk)Mar 2020 - Apr 2023 • 3 yrs 2 mosDefined and led the Paid Media Strategy and the AppStore Optimization Strategy driving tangible improvements in efficiency and performance within the channels.
H

Marketing Manager - South and Central America

HERE, a Nokia BusinessJan 2012 - Aug 2014 • 2 yrs 8 mosDrove corporate marketing activities and strategic planning in Central/South America to increase regional recognition of the company, supporting local and corporate business objectives. Delivered B2B, B2C and Public Relations initiatives for the automotive, consumer and enterprise business segments.
H

Digital Strategy & HP.com Manager - Latin America

Hewlett-PackardOct 2007 - Jan 2012 • 4 yrs 4 mosLed the online regional activities to increase the number of qualified visits to the sites while ensuring the best possible customer experience on the corporate website (with over 7 million monthly visits), focusing on usability, conversion rate optimization, accessibility, and SEO. Led the project that received the “Marketing and Design Award” given to the best HP Website Marketing activity on a worldwide level.
W

Marketing Consultant and Fractional CMO

WumbaPart-time EmployeeProviding marketing solutions where I act either as Marketing Consultant, Fractional CMO, or both, serving customers in a wide range of industries. Clients (past and current): ● Workvantage (Canada) ● Immigration Pros (Canada) ● Cerebral Tax Advisors (USA) ● Shifa Dental (USA) ● Document Authentication Canada ● Avalia Contabilidade (Brasil) ● Ashley Morgan Cosmetics (USA) ● Centre for Sacred Deathcare (Canada)
S

Performance Marketing Manager

Samsung (Whisk)Part-time EmployeeMar 2020 - Apr 2023 • 3 yrs 2 mosDefined and led the Paid Media Strategy and the AppStore Optimization Strategy driving tangible improvements in efficiency and performance within the channels.
H

Marketing Manager - South and Central America

HERE, a Nokia Business Full-time EmployeeJan 2012 - Aug 2014 • 2 yrs 8 mosDrove corporate marketing activities and strategic planning in Central/South America to increase regional recognition of the company, supporting local and corporate business objectives. Delivered B2B, B2C and Public Relations initiatives for the automotive, consumer and enterprise business segments.
H

Digital Strategy & HP.com Manager - Latin America

Hewlett-Packard Full-time EmployeeOct 2007 - Jan 2012 • 4 yrs 4 mosLed the online regional activities to increase the number of qualified visits to the sites while ensuring the best possible customer experience on the corporate website (with over 7 million monthly visits), focusing on usability, conversion rate optimization, accessibility, and SEO. Led the project that received the “Marketing and Design Award” given to the best HP Website Marketing activity on a worldwide level.

Education

U

Universidad del Salvador, Faculty of Administrative Sciences

Marketing Bachelor’s Degree (Graduated with Honors), Marketing
U

Universidad de Belgrano – AMDIA

Postgraduate Course In Direct And Interactive Marketing, Marketing

Torcuato Di Tella University

Executive Education – Business School, Business

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.