Estelle Valayoodum

Brand Strategy

Sustainability

Content Creation

Branding

Community Management

Available for hire fromNegotiable

Sustainable Digital Marketer

With a background in communication and specialized expertise in digital marketing, I have honed my skills through diverse experiences in various agencies and with different brands around the globe. However, through these experiences, I came to a profound realization: the traditional approaches to communication and marketing were no longer aligned with the evolving needs of our economy. Driven by a deep conviction in the transformative power of sustainability, I embarked on a journey to deepen my understanding by pursuing an MBA in Sustainability and Circular Economy. Today, I am on a mission to guide brands around the world towards sustainable communication and digital marketing practices.

Projects

Digital Marketing & Branding Portfolio

Digital Marketing & Brand Strategy Portfolio

Work History

Sustainable Digital Marketer & Brand Strategist

FreelanceFreelancer• Digital Strategy • Advertising budget management • Proposal of digital communication solutions • Development and implementation of communication plans • Content creation • Personal & Corporate Branding Audit & Strategy • Newsletter • Assistance in Business Development

Community Manager

Pulseo Agency May 2022 - Apr 2023 • 1 yr• Set up and manage a content schedule for each social network (FB, Twitter, LinkedIn, YouTube, Instagram) • Coordinate the publication and distribution of client content on social networks • Sourcing and selection of content to be published (articles, videos, visuals) • Adaptation and optimisation of content to be published (Visuals, taglines) • Writing and publishing the posts on the brand's pages • Distribution of posts on different platforms • Detecting trends, monitoring and regularly informing the editorial team • Develop the community on social platforms & the audience from social networks • Manage campaigns: set up, monitoring & analysis, optimisations, budget monitoring • Monitor and analyse performance (GA, Facebook Insight...) • Set up reporting and optimise KPIs, • Analyze and propose optimizations

Community Manager

Tactic Media Sep 2021 - May 2022 • 9 mos• Participation in client meetings and presentation of solutions for social media • Carrying out Web Marketing Audit • Developing social media strategy • Carrying out marketing research and analysis • Scheduling and posting on client’s page • Monthly report of social media page’s performance • Elaboration of social media calendar • Writing captions for posts • Writing briefs for clients • Moderating social media pages of clients - Daily moderation of Inbox and comment section - Daily reports of social media platforms - Reports on audience’s demand (queries and complaints) - Escalation of complaints to the concerned department in a timely manner (online customer service)

Brand coordinator

EvolutionMay 2021 - Aug 2021 • 4 mos• Community management on social networks such as Facebook, LinkedIn and Instagram (Posting) • Project management, including writing creative briefs for production teams • Quality control of internally produced content • Participating in brainstorming sessions with internal teams, to create communication strategies or define content according to established strategies • Google Analytics training •Carrying out Web Marketing Audit

Brand Coordinator

EvolutionJan 2021 - Feb 2021 • 2 mos• Community management on social networks such as Facebook, LinkedIn and Instagram (Posting) • Project management, including writing creative briefs for production teams • Quality control of internally produced content • Participating in brainstorming sessions with internal teams, to create communication strategies or define content according to established strategies • Google Analytics training • Carrying out Web Marketing Audit • Newsletter

PR Officer

Imagine Communication Jun 2020 - Jul 2020 • 2 mos• Reporting to the media monitoring services • Test correction service for websites • Follow-up of press relations • Participation in the preparation of radio programmes (live and recording)

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