Emily Zaccardi

Go-to-market Strategy

Content Creation

Storytelling

Product Marketing

Brand Strategy

Available for hire fromNegotiable

Contracts

Co-founder | marketing leader | focused on the consumer experience

I’ve been a founder, marketing executive, and client success manager over the past six years, with tactical marketing roles shaping my skillset for five years before that. I’ve helped CEOs, founders, executive directors, and product leads bring their growth plans to life. Sometimes that means I’m rolling my sleeves up to write copy and create decks, one-pagers, videos, and social campaigns—sometimes it means focusing on customer/user insight discovery while managing content creators to transform the direction into effective deliverables.

Projects

Brand book

This is a brand book that I created after leading a rebrand with a visual identity designer and a user experience consultant. Here was my process: - Discovery meetings with founders - Various discovery activities with userbase - Wrote the skeleton of the brand idea, philosophy, and creative theme - Craft creative brief for the design team, providing inspiration - Managed the feedback and iteration process for initial raw assets. - Wrote storyboard for the logo animation - Assembled the brand book, combining the raw assets with my deck design skills. - Shared with internal team members over a zoom, and wrote a memo to investors explaining the shift to renew company spirit. See More

Partnership deck

This is a partnership deck that I created for a GTM. I functioned as the founder/CEO to collect the intel from customers informing the deck, and also as the marketing lead to execute the deck. Graphic design disclaimer: I worked with a visual designer to create the core brand assets, but the art direction of the deck, layout execution of the deck, and the actual app screens are all my design work. Here was my process: - spoke with several stakeholders in our market to understand the language they use - Combined raw visual identity assets with an original art direction theme and design system for the nature of the deck - with this specific variant of the partnership deck, details for the customer reflect information gathered after an initial discovery call. See More

Work History

CEO, Co-founder

hollarhypeGive and get hypes* during life's big moments. *voice messages that deliver instantly, without hitting a button or staring at a screen. Star wars fan? People say hollarhype feels like the moment when Luke is going in to face Darth Vadar, and Obi Wan's hologram appears just in time, with the right thing to say. We've worked with reputable charities, and sparked thousands of memorable moments through our app.

Head of Marketing

Kai.aiThe ethical AI companion for self-discovery. Over just the last month, 32K young people started talking with Kai about how their life is going. They ended up realizing the things they want to focus on, venting about things that were holding them back, and surfacing gratitude for good things in their life they perhaps didn't yet acknowledge. Our community has reached 40K members—teenagers from all over their world who want to connect through their shared experiences using Kai, and are passionate about our mission to help all young people realize their potential. Stage: Seed GTM: US Gen Z Traction: 50K MAUs, 20M messages received from Kai'ers to date Problem: 44% of young people feel persistently sad or hopeless. Quality solutions (like talk therapy) don't scale and aren't widely accessible. The scalable and accessible solutions (like apps) aren't sticking for ongoing use in daily life. Meanwhile, the stickiest tech products (like IG, TikTok, etc.) are part of the problem, creating loads of self-image and social status pressure. Product: Conversational AI companion that engages daily right on message platform of choice for judge-free personal reflection Tech: hybrid AI (human+machine) for ethical and high-quality engagement

Client Success Manager

Free Range (Brand Agency)Jan 2021 - Nov 2021 • 11 mosAs a Client Success Manager, likely contributions included managing client relationships, ensuring client satisfaction, and helping clients achieve their goals through the company's services.

Director of Growth

PlayLocal.comFeb 2019 - Mar 2020 • 1 yr 2 mosPlayLocal improves Parks+ Rec departments and local sports infrastructure in the Greater Boston area. Its platform is tech-forward, yet inclusive for all of its community users, and has been making a big difference in the way people use and enjoy public recreation facilities. As we are preparing to leverage our 5-year Boston-area case study to grow our mission nationwide, we are looking to develop partnerships in the Boston area to give back even more to our local communities. My role in PlayLocal encourages local businesses to join our mission and promote their brand alongside a narrative that is truly contributing to a stronger Parks + Rec department and more serviceable sports infrastructure in our local communities.

Digital Marketing

Gibson Sotheby's International RealtyNov 2016 - Nov 2018 • 2 yrs 1 moInfluenced business goals by presenting leadership team with insights on consumer trends as they related to organic social content, paid ad content, and website management. Reallocated company marketing budget to reach strategic pillar audiences (which was previously spent on boosted posts to a bias audience of internal fans and followers). Part of this new strategy utilized the company’s most valuable inbound tool (bi-annual magazine) by reaching more than 10,000 new, but relevant, local audience members per magazine article. Conceptualized monthly and seasonal ad campaigns, as well as reactive campaigns, servicing multiple audiences while considering strategic content selection and delivery tactics. Wrote multiple magazine articles with objective to shift the consumer perspective of real estate from one of traditional business into a lens for community ambassadorship and cultured lifestyle. Directed 30+ client-specific, ongoing campaigns and provided training on ways to cross-promote effectively on personal organic channels. Worked with CEO to interview third-party companies to automate inventory-based ads. Contributed to the internal agency with sales enablement tactics for 250 agents as well as for company leaders, resulting in achieved sales.

Education

altMBA

2019

University of Rhode Island

Bachelor of Applied Science (B.A.Sc.), Rhetoric and Composition/Writing Studies2008 - 2013

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