Elizabeth Garcia

Social Media Marketing Specialist

Content Marketing Manager

Community Manager

Los Angeles, CA, US

Influencer Marketing

Community Building

Creative Thinking

Influencer Outreach

Customer Service

Campaign Management

ActiveCampaign

Cross-functional collaboration

Growth Marketing

Brand Identity

Marketing Analytics

Promotion

Affiliate Marketing

Brand Management

Content Strategy

Marketing

Creative Marketing

Advertising

Marketing Strategy

Available for hire fromNegotiable

Contracts

Influencer Marketing

Experienced marketer with a passion in driving results through influencer and brand marketing. My background in influencer marketing has given me the opportunity to help brands achieve their goals through brand awareness, growing their social media presence, and driving in revenue. Previously at PatPat, I was involved in organizing and executing influencer campaigns from start to finish. Prior to this, I interned at MERIT beauty, where I sourced and outreached over 150 potential influencers weekly to help build the brand's Affiliate Program. Sourcing effective influencers to drive brand awareness, contract negotiation, communicating effectively, strategizing and performance reporting are some of my skills in the space.

Work History

Influencer Marketing Coordinator

PatPatOct 2023 - Mar 2024 • 6 mos- Support with the organization and execution of Influencer paid and gifted evergreen and seasonal campaigns ranging from micro to macro level creators. - Identify and engage with influencers who align with the brand's target audience, brand values, and needs. - Monitor influencer content and provide feedback in order to align with brand guidelines. - Assist with contract negotiation, content planning, performance reporting, and influencer communication. - Create influencer codes, UTM links, and placing orders. - Utilize platform: Upfluence to measure influencer engagement and campaign performance. - Work cross-functionally with Accounting team to ensure payments to influencers are paid in a timely manner. - Handle invoices and payment details from Influencers/Talent Agencies.

Influencer Marketing Intern

MERITJan 2023 - May 2023 • 5 mos- Sourced and outreached 150+ new potential influencers weekly to join Merits community influencer gifting campaign program across multiple social media platforms: TikTok, Instagram, Youtube. - Communicated effectively to influencers through Marketing Software: Grin. - Made qualitative and quantitative judgements to see if influencers are on brand and have high numeric engagement rates. - Tracked deliverables and content from each influencer.

Influencer Marketing Assistant

Narrative AdsMar 2022 - Jan 2023 • 11 mos- Assist with outreach and sourcing micro-influencers and content creators across multiple social media platforms such as TikTok, Instagram, etc. that fits the brands needs. - Build and maintain relationships with talent by being their point of contact. - Maintaining and organizing a roster of 100+ talents for project collaborations and ad campaigns. - Negotiate rates and contract terms with talent. - Coordinate in-office shoots with talent. - Up to date on social media trends for multiple platforms.

E-Commerce Client Services Advisor

FARFETCHNov 2021 - Mar 2022 • 5 mos- Worked cross-functionally with different department teams to resolve any client inquiries. - Provided a seamless luxury online experience for customers. - Communicated effectively both written and verbally any FARFETCH-related queries from clients in a fast-paced setting while meeting deadlines.

Sales Advisor

H&MOct 2018 - Oct 2021 • 3 yrs 1 mo- Created seamless interactions with customers about products, sales, and loyalty program while consistently following up with their needs. - Actively stayed informed about latest sales offerings and product knowledge to drive up sales and customer conversion goal rate. - Multitasked performing all duties in a fast-paced setting. - Experienced in personal styling, visual merchandising, and up to date on all fashion trends. - Skilled in visual merchandising of new products to maximize sales and brand apparel.

Education

California State University, Long Beach

Bachelor of Science - BS, Marketing2016 - 2020

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