Top Talent like Claudio are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Claudio C.

Growth Marketing Manager
London, England, GB
SEO
Google Search Ads
Digital Advertising
Bing Ads
Google Webmaster Tools
Digital Marketing
Google Analyics
Semrush
Available for hire fromNegotiable
Contracts
Global SEM & SEO Expert | B2B Lead Generation Specialist
With a Bachelor's degree in Marketing, Advertising & Public Relations from Universidade Lusófona and a Graduate Diploma in Social Media Marketing from Alison, this seasoned professional has carved a niche in the digital marketing landscape. Currently serving as the Global SEM & SEO Manager at HBK - Hottinger Brüel & Kjær, they excel in managing global search strategies for B2B lead and demand generation. Their expertise extends to freelance consulting with MarketerHire, where they handle paid search and social campaigns for diverse clients. Previous roles include Senior SEM Manager at Aggreko, where they led global search management, and a freelance senior planner at MediaCom, working with high-profile clients like Hawaiian Airlines. With a robust background in paid search, paid social, and programmatic display advertising, they have consistently driven successful marketing strategies across various industries.

Projects

SEM Manager- Paid Search - Google Ads Consultant

I'm Claudio Conceicao, your dedicated Google Ads Consultant. With over 12 years of experience in Digital Marketing, specializing in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), I hold certifications as a Google Ads Professional (GAP), Bing Ads Accredited Professional, and Google Analytics Individual Qualified (GAIQ) expert. As a versatile professional with extensive experience in performance marketing, I have successfully worked in agency and client-side roles. My expertise spans B2B Paid Search Lead Generation, B2C Paid Search, and SEO strategies across diverse markets. With a deep understanding of Total Search, I am adept at crafting market-winning strategies that maximize marketing ROI. I have had the privilege of managing campaigns for renowned brands such as Hainan Airlines, GoHenry, Nuance, Amazon Prime, Electrolux, Zanussi, Louisville Vegan Jerky, Chelsea TV, and TennisTV. In each case, I successfully drove conversion growth, improved conversion rates, and reduced cost per acquisition.See More

Work History

H

Global SEM & SEO Manager

HBK - Hottinger Brüel & Kjær• Leading and implementing a global SEM/SEO strategy that enhanced website visibility across major search engines, resulting in a 117% increase in leads and a 42% reduction in cost per acquisition (CPA). • Leading a team of search marketing specialists to optimise paid search/PPC campaigns through,keyword research analysis, performance max, smart bidding strategy and responsive search ad copy improvements, contributing to multi-channel growth. • Overseeing SEO efforts, including on-site content strategy, technical SEO, local SEO, and metadata optimisation, boosting organic traffic year-over-year by 80%. • Performing regular website audits to identify and resolve technical SEO issues, improving site health and overall load speed by 98%. • Introduced a unified reporting system that integrated organic and paid search data, providing actionable insights to improve overall KPI performance and website user experience.
M

Freelance Paid Search Marketing Consultant

MarketerHireContract EmployeeMay 2022 - May 2024 • 2 yrs 1 mo• Efficiently managed the day-to-day operations of Marketerhire client accounts including Louisville Vegan Jerky, Go to Crowd and Deep Sky Resort. • Oversaw daily paid search optimisation tasks, including ad copy review, keyword expansion, keyword match type performance, quality score review, smart bidding strategy, performance max and bid strategy. • Optimised landing pages to improve user experience, resulting in a 45% reduction in cost per acquisition and increased sales and leads by 65%. • Provided senior management with detailed performance reports, highlighting key metrics, actionable insights, and strategic recommendations.
A

Senior SEM Manager

AggrekoFull-time EmployeeJun 2019 - Feb 2022 • 2 yrs 9 mos• Developed and executed comprehensive SEO strategies that resulted in a 80% increase in organic traffic and improved search engine. • Managed and optimised PPC campaigns across Google Ads, Bing Ads,which helped increase the number of leads by 50% reducing cost per acquisition(CPA) by 45%. • Conducted in-depth keyword research and analysis, identifying high-value opportunities that led to a 55% increase in targeted traffic. • Performed regular website audits to identify and resolve technical SEO issues, improving site health and load speed by 85%. • Collaborated with content creators and web developers to ensure SEO best practices were implemented across all digital marketing efforts. • Oversaw global on-site SEO content strategy, local SEO, and technical SEO, including metadata optimisation, on-page content, hreflang management, canonical tags, and 301 redirects. • Led digital agency team in executing CRO A/B tests to enhance conversion rates improve user experience and reduce bounce rates. • Supported the creation of a unified search report integrating organic and paid search data to monitor KPI performance.
M

Freelance Paid Search Senior Planner -Contract

MediaComContract EmployeeNov 2018 - Mar 2019 • 5 mos• Efficiently managed day-to-day operations for client accounts, including Hawaiian Airlines, Andeavor, and Krusteaz, across Google Ads, Bing Ads, and Yahoo. Achieved an average ROI of 80% and reduced cost per acquisition (CPA) by 50%. • Oversaw daily optimization tasks, including ad copy reviews, keyword expansion, match type performance, quality score assessments, and bid strategy adjustments. Compiled and delivered comprehensive PPC monthly reports. • Provided senior management with detailed performance reports, highlighting key metrics, actionable insights, and strategic recommendations.
G

Digital Marketing Manager- Paid Search, Paid Social & Progammatic Display Advertising-Contract

goHenryContract EmployeeJun 2018 - Nov 2018 • 6 mos• Led the planning and budget management for all growth marketing activities, overseeing a portfolio that included paid search, paid social, display, retargeting, and mobile app campaigns. Utilized data analysis through Google Analytics and continuous testing and optimization to meet CPA and ROI targets, resulting in a 50% increase in sign-ups and a 65% reduction in overall CPA. • Managed all paid search efforts for the UK and USA markets, focusing on targeted ad copy, keyword research and analysis, competitor keyword analysis, daily quality score assessments, bid management, and updating negative keyword lists. • Produced and analysed monthly PPC reports to track KPI performance and measure ROI against goals.
H

Freelance Paid Search Manager

HEARTS & SCIENCE (Omnicom) Contract EmployeeMay 2017 - Aug 2017 • 4 mos• Managed paid search campaigns for Amazon Video and Notonthehighstreet.com, focusing on writing targeted ad copy, conducting keyword research and analysis, performing keyword competitor analysis, reviewing quality scores, managing daily bids, updating negative keyword lists, and analyzing campaign performance. • Enhanced the Notonthehighstreet.com account by optimising search text ads, dynamic search ads, remarketing, and Google Shopping campaigns, resulting in an increase in ROAS from 200% to over 750%. • Optimised Amazon Video’s paid search campaigns, achieving a 58.98% reduction in overall cost per acquisition (CPA).
F

Digital Marketing Manager -B2C- SEM,SEO & Social

FLUBIT.COM Full-time EmployeeMay 2016 - Apr 2017 • 1 yrResponsibilities: • Managed Flubit’s digital marketing objectives for new customer acquisition and brand awareness across various channels, including Google Ads, Google Shopping, Bing/Yahoo, AdRoll, programmatic advertising, Display Advertising, and Facebook. • Developed and executed PPC strategies, including crafting targeted ad copy, conducting keyword research and competitor analysis, reviewing quality scores, managing daily bids, updating negative keyword lists, and monitoring spend and performance. • Achieved a 45% increase in online sales through search ads and Google Shopping campaigns, while reducing overall cost per acquisition (CPA) to under £4
S

Paid Search Manager-B2B

SOMEBODY DIGITAL (Marketing Agency) Full-time EmployeeJul 2015 - Mar 2016 • 9 mos• Oversaw an annual paid search budget of £2.1 million, leading comprehensive PPC optimisation efforts. • Conducted in-depth keyword research, explored potential marketing channels, reviewed quality scores, crafted targeted ad copies, managed keyword bids, and executed A/B testing on landing pages. • Successfully met client KPIs and targets through Display Advertising and Remarketing campaigns, resulting in a 45% increase in leads and a 55% reduction in cost per acquisition (CPA).

Education

U

Universidade Lusófona - Centro Universitário Lisboa

Bachelor's degree, Marketing, Advertising & Public Relations2006 - 2009
A

Alison

Graduate Diploma, Social Media Marketing2011

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Global SEM & SEO Expert | B2B Lead Generation Specialist
With a Bachelor's degree in Marketing, Advertising & Public Relations from Universidade Lusófona and a Graduate Diploma in Social Media Marketing from Alison, this seasoned professional has carved a niche in the digital marketing landscape. Currently serving as the Global SEM & SEO Manager at HBK - Hottinger Brüel & Kjær, they excel in managing global search strategies for B2B lead and demand generation. Their expertise extends to freelance consulting with MarketerHire, where they handle paid search and social campaigns for diverse clients. Previous roles include Senior SEM Manager at Aggreko, where they led global search management, and a freelance senior planner at MediaCom, working with high-profile clients like Hawaiian Airlines. With a robust background in paid search, paid social, and programmatic display advertising, they have consistently driven successful marketing strategies across various industries.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Claudio are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Claudio C.

Growth Marketing Manager
London, England, GB
SEO
Google Search Ads
Digital Advertising
Bing Ads
Google Webmaster Tools
Digital Marketing
Google Analyics
Semrush
Available for hire fromNegotiable
Contracts

Projects

SEM Manager- Paid Search - Google Ads Consultant

I'm Claudio Conceicao, your dedicated Google Ads Consultant. With over 12 years of experience in Digital Marketing, specializing in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), I hold certifications as a Google Ads Professional (GAP), Bing Ads Accredited Professional, and Google Analytics Individual Qualified (GAIQ) expert. As a versatile professional with extensive experience in performance marketing, I have successfully worked in agency and client-side roles. My expertise spans B2B Paid Search Lead Generation, B2C Paid Search, and SEO strategies across diverse markets. With a deep understanding of Total Search, I am adept at crafting market-winning strategies that maximize marketing ROI. I have had the privilege of managing campaigns for renowned brands such as Hainan Airlines, GoHenry, Nuance, Amazon Prime, Electrolux, Zanussi, Louisville Vegan Jerky, Chelsea TV, and TennisTV. In each case, I successfully drove conversion growth, improved conversion rates, and reduced cost per acquisition.

Work History

H

Global SEM & SEO Manager

HBK - Hottinger Brüel & Kjær• Leading and implementing a global SEM/SEO strategy that enhanced website visibility across major search engines, resulting in a 117% increase in leads and a 42% reduction in cost per acquisition (CPA). • Leading a team of search marketing specialists to optimise paid search/PPC campaigns through,keyword research analysis, performance max, smart bidding strategy and responsive search ad copy improvements, contributing to multi-channel growth. • Overseeing SEO efforts, including on-site content strategy, technical SEO, local SEO, and metadata optimisation, boosting organic traffic year-over-year by 80%. • Performing regular website audits to identify and resolve technical SEO issues, improving site health and overall load speed by 98%. • Introduced a unified reporting system that integrated organic and paid search data, providing actionable insights to improve overall KPI performance and website user experience.
M

Freelance Paid Search Marketing Consultant

MarketerHireContract EmployeeMay 2022 - May 2024 • 2 yrs 1 mo• Efficiently managed the day-to-day operations of Marketerhire client accounts including Louisville Vegan Jerky, Go to Crowd and Deep Sky Resort. • Oversaw daily paid search optimisation tasks, including ad copy review, keyword expansion, keyword match type performance, quality score review, smart bidding strategy, performance max and bid strategy. • Optimised landing pages to improve user experience, resulting in a 45% reduction in cost per acquisition and increased sales and leads by 65%. • Provided senior management with detailed performance reports, highlighting key metrics, actionable insights, and strategic recommendations.
A

Senior SEM Manager

AggrekoFull-time EmployeeJun 2019 - Feb 2022 • 2 yrs 9 mos• Developed and executed comprehensive SEO strategies that resulted in a 80% increase in organic traffic and improved search engine. • Managed and optimised PPC campaigns across Google Ads, Bing Ads,which helped increase the number of leads by 50% reducing cost per acquisition(CPA) by 45%. • Conducted in-depth keyword research and analysis, identifying high-value opportunities that led to a 55% increase in targeted traffic. • Performed regular website audits to identify and resolve technical SEO issues, improving site health and load speed by 85%. • Collaborated with content creators and web developers to ensure SEO best practices were implemented across all digital marketing efforts. • Oversaw global on-site SEO content strategy, local SEO, and technical SEO, including metadata optimisation, on-page content, hreflang management, canonical tags, and 301 redirects. • Led digital agency team in executing CRO A/B tests to enhance conversion rates improve user experience and reduce bounce rates. • Supported the creation of a unified search report integrating organic and paid search data to monitor KPI performance.
M

Freelance Paid Search Senior Planner -Contract

MediaComContract EmployeeNov 2018 - Mar 2019 • 5 mos• Efficiently managed day-to-day operations for client accounts, including Hawaiian Airlines, Andeavor, and Krusteaz, across Google Ads, Bing Ads, and Yahoo. Achieved an average ROI of 80% and reduced cost per acquisition (CPA) by 50%. • Oversaw daily optimization tasks, including ad copy reviews, keyword expansion, match type performance, quality score assessments, and bid strategy adjustments. Compiled and delivered comprehensive PPC monthly reports. • Provided senior management with detailed performance reports, highlighting key metrics, actionable insights, and strategic recommendations.
G

Digital Marketing Manager- Paid Search, Paid Social & Progammatic Display Advertising-Contract

goHenryContract EmployeeJun 2018 - Nov 2018 • 6 mos• Led the planning and budget management for all growth marketing activities, overseeing a portfolio that included paid search, paid social, display, retargeting, and mobile app campaigns. Utilized data analysis through Google Analytics and continuous testing and optimization to meet CPA and ROI targets, resulting in a 50% increase in sign-ups and a 65% reduction in overall CPA. • Managed all paid search efforts for the UK and USA markets, focusing on targeted ad copy, keyword research and analysis, competitor keyword analysis, daily quality score assessments, bid management, and updating negative keyword lists. • Produced and analysed monthly PPC reports to track KPI performance and measure ROI against goals.
H

Freelance Paid Search Manager

HEARTS & SCIENCE (Omnicom) Contract EmployeeMay 2017 - Aug 2017 • 4 mos• Managed paid search campaigns for Amazon Video and Notonthehighstreet.com, focusing on writing targeted ad copy, conducting keyword research and analysis, performing keyword competitor analysis, reviewing quality scores, managing daily bids, updating negative keyword lists, and analyzing campaign performance. • Enhanced the Notonthehighstreet.com account by optimising search text ads, dynamic search ads, remarketing, and Google Shopping campaigns, resulting in an increase in ROAS from 200% to over 750%. • Optimised Amazon Video’s paid search campaigns, achieving a 58.98% reduction in overall cost per acquisition (CPA).
F

Digital Marketing Manager -B2C- SEM,SEO & Social

FLUBIT.COM Full-time EmployeeMay 2016 - Apr 2017 • 1 yrResponsibilities: • Managed Flubit’s digital marketing objectives for new customer acquisition and brand awareness across various channels, including Google Ads, Google Shopping, Bing/Yahoo, AdRoll, programmatic advertising, Display Advertising, and Facebook. • Developed and executed PPC strategies, including crafting targeted ad copy, conducting keyword research and competitor analysis, reviewing quality scores, managing daily bids, updating negative keyword lists, and monitoring spend and performance. • Achieved a 45% increase in online sales through search ads and Google Shopping campaigns, while reducing overall cost per acquisition (CPA) to under £4
S

Paid Search Manager-B2B

SOMEBODY DIGITAL (Marketing Agency) Full-time EmployeeJul 2015 - Mar 2016 • 9 mos• Oversaw an annual paid search budget of £2.1 million, leading comprehensive PPC optimisation efforts. • Conducted in-depth keyword research, explored potential marketing channels, reviewed quality scores, crafted targeted ad copies, managed keyword bids, and executed A/B testing on landing pages. • Successfully met client KPIs and targets through Display Advertising and Remarketing campaigns, resulting in a 45% increase in leads and a 55% reduction in cost per acquisition (CPA).

Education

U

Universidade Lusófona - Centro Universitário Lisboa

Bachelor's degree, Marketing, Advertising & Public Relations2006 - 2009
A

Alison

Graduate Diploma, Social Media Marketing2011

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.