Christine Moran

With a strong background in social media marketing and content creation, I've navigated diverse industries, optimizing brand presence and engagement. Spearheading strategic campaigns and cultivating influencer partnerships, I've elevated brand visibility within wellness and culinary spheres, while driving sales growth through targeted ad initiatives. As a freelance content creator, I stay ahead of industry trends, leveraging insights to inform strategic decisions and ensure cohesive branding across all channels.

Work History

Content Creator

Copper Sky Design + Remodel- Develop comprehensive content plans for upcoming photoshoots, ensuring alignment with brand objectives - Attend final project photo shoots to capture engaging video content, showcasing completed designs and remodels and enhancing the visual narrative of each project - Conduct weekly meetings with the Marketing Director to collaboratively plan and strategize content initiatives - Actively monitor Instagram trends and industry-related accounts to stay abreast of design and remodeling developments, incorporating relevant insights into content planning and creation - Consistently engage with industry-related accounts on social media platforms, fostering and maintaining online relationships to enhance the brand's digital presence - Generate monthly data and metrics reports, highlighting Instagram growth and engagement, to inform strategic decisions and identify areas for improvement

Digital Marketing Manager

St. Angelos Pizza- Implement and manage comprehensive email marketing campaigns, facilitating direct communication with customers to promote shop news, upcoming events, and exclusive specials, resulting in increased customer engagement and loyalty - Coordinate photoshoots, create graphics, and generate written content for various platforms - Manage and schedule weekly posts across social media platforms, strategically timing content releases to optimize audience reach and interaction - Design print materials, including flyers, and promotional materials, ensuring a cohesive brand identity both online and offline

Marketing Director

Unknown Craft Ginger AleJan 2023 - Aug 2023 • 8 mos- Spearheaded content creation, including engaging Instagram Reels and TikTok videos, aligning the brand with current social media trends - Strategically scheduled and managed the company's presence at local farmers markets and food festivals, amplifying brand visibility within the community and fostering direct consumer connections - Cultivated impactful relationships with influencers, leveraging their reach to enhance brand exposure and engagement across the Southeast through collaboration campaigns - Executed targeted ad campaigns, optimizing reach through strategic audience segmentation, with a specific focus on regions generating the highest sales - Created and presented detailed marketing plans to grocery distributors like Harris Teeter, Publix, and Fresh Market

Social Media Marketing Manager

Reign Sanitary NapkinsDec 2020 - Sep 2022 • 1 yr 10 mos- Established and maintained content calendars, ensuring a consistent and cohesive online presence - Scheduled posts strategically to align with peak engagement times, optimizing reach and impact - Orchestrated influencer marketing campaigns with key influencers in the wellness space to amplify brand exposure and create authentic content that resonated with target audiences - Pioneered content creation strategies across Facebook, Twitter, and Instagram platforms, crafting engaging and informative posts to promote product education

Social Media Manager

The Music Studio at Vinings/ Courtnay and RoweMar 2020 - Aug 2020 • 6 mos- Curated and automated monthly content calendars for each company's social media pages. Promoted online music courses by creating digital ads and print promotional materials - Managed online platforms by updating information and engaging with clients - Collaborated with local music education businesses to encourage music learning within the community

Education

Georgia State University

Bachelor of Arts - BA, Journalism2014 - 2018

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