Charlie Patterson

UX Designer

Product Manager

Project Manager

London, England, GB

Delivery

Project Management

Participatory design

Research

Card Sorting

User Research

Data Analysis

Product Strategy

UX research

Design Thinking

Available for hire fromNegotiable

Contracts

Full-Time Roles

Product leader with 8 years experience in lean and agile practices, specialising in edTech, healthTech and marketplaces

I am a product leader with eight years experience of managing cross-functional teams and crafting human-first digital experiences. My experience traverses the full spectrum of the product lifecycle: from greenfield innovation to digital transformation and strategically managed sunsetting. I excel at systems thinking, bridging the gap between the 30,000 ft view and the minutia, adeptly connecting high-level strategic perspectives with the intricacies of execution, ensuring seamless translation from vision to detail.

Projects

Optimisation of mobile purchase experience

1) Context Data discovery: I identified a significant gap in the purchase completion rates between mobile and desktop users, with mobile lagging by approximately 20 percentage points. 2) Process UX audit: Conducted a thorough audit of the mobile purchase experience to understand potential pain points. User research: Engaged directly with teachers to understand their mobile usage habits and concerns regarding content accessibility post-purchase. Flow optimisation: Worked with designer to refine the mobile purchase flow to address identified barriers and uncertainties. A/B experimentation: Implemented the optimised flow as an A/B test to measure the impact of changes. Dashboards: Created a dashboard to measure and evaluate the impact of the experiment. 3) Outcomes Alignment of completion rates: Observed that mobile purchase completion rates in the experiment group aligned with desktop rates. GMV Increase: The positive experiment results led to a broader rollout, contributing to an increase in Gross Merchandise Value (GMV).See More

Work History

Director of Product

KoothApr 2021 - Dec 2022 • 1 yr 9 mosStrategic leadership: - Crafted and executed the product vision and strategy. - Designed and facilitated workshops to incorporate diverse views from across the business. Organisational alignment: - Worked with my peers and the executive leadership team to ensure alignment in planning and execution. Roadmap and programme management: - Led on the creation of the roadmap across the entire product suite. - Oversaw programme management across multiple key initiatives, ensuring strategic alignment and effective delivery. Operational excellence: - Streamlined processes and workflows across various functions. - Enhanced efficiency and fostered collaborative cross-functional processes. Team development: - Led and mentored a team of product managers. - Developed a career and skills progression framework. - Established product principles and championed a product-centric culture within the team and the organisation.

Product Manager

KoothFeb 2019 - Apr 2021 • 2 yrs 3 mosComprehensive product ownership: - Managed systems and tools critical for service delivery, including complex workflow management, case-notes systems, moderation, and chat/messaging functionalities. - Oversaw both clinician and service user interfaces of the platform. Digital transformation leadership: - Pioneered a large-scale project to revamp workflow management and case-notes systems. - Conducted extensive interviews and research across counselling, clinical, and operations teams. - Developed comprehensive service diagrams and data models to streamline operational flows. - Partnered with an external agency to create high-fidelity prototypes, leading their testing and validation. Technical and product strategy: - Executed a 'strangler-vine' approach to replatform the monolithic application, transitioning it into micro-applications and services. - Balanced core business maintenance with the development of new products. Team growth and process implementation: - Expanded the product and engineering team from 5 to 25 members, gaining experience in recruitment and team scaling. - Established the product function within Kooth, introducing new processes for product discovery, cross-organisational collaboration, and product development workflows. - Implemented new tooling for data analysis and remote collaboration.

Product Manager

TesApr 2015 - Nov 2018 • 3 yrs 8 mosIn this role I managed a diverse portfolio of products: 1) Tes Resources: A two-sided marketplace for teachers to share and sell educational content. 2) Tes Magazine: The digital magazine, including a free version and premium subscription, along with backend Drupal CMS. 3) Tes Elements: A premium set of classroom resources available through a subscription model. 4) Tes Marketing: Development of internal marketing tools for targeted campaigns, with data integration. Key achievements: Conversion and revenue growth: - Implemented strategies that significantly increased gross merchandise value in the marketplace, resulting in over 500% YoY growth including: - Conversion rate optimisation on key funnels (e.g. purchase flow) - Enhancements to content discovery experience (e.g. curation tools) - Tools and support for sellers on the platform - ML-driven recommendations algorithms. E-commerce and marketplace strategy: - Gained extensive experience and knowledge in e-commerce and marketplace dynamics, leading to impressive growth. Product experience improvement: - Led on the redesign of Tes Magazine and Tes Elements, addressing key user experience issues and resulting in increased subscription rates. Engagement and community building: - Pioneered comprehensive engagement strategies for Tes Marketplace, including hosting focus groups, conducting surveys and user interviews, and presenting product demos at meetups. - Successfully established and managed online forums and communication channels, creating a vibrant seller community. - Developed a Seller Knowledge Centre to facilitate knowledge sharing and best practice tips among users. Agile transformation and team leadership: - Instrumental in transitioning Tes from a traditional 'Waterfall' approach to a more dynamic, lean/agile product development methodology. - Played a key role in helping various business units adopt product-inspired best practices, focusing on user-centricity, experimentation, and learning.

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